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MEDINA

The Future of Skincare | Marketing for Beauty Brands #bestvideoeditor #infomercial

The Future of Skincare | Marketing for Beauty Brands #bestvideoeditor #infomercial

A sci-fi skincare ad unlike any other—this future-forward product advertisement offers a glimpse into the future of beauty. In a striking fusion of advanced 3D animation, live-action footage, and user- and expert-driven testimonials, the EyeTech commercial immerses viewers into a leap into the future of targeted skincare. The beauty commercial is packed with visually striking imagery. The power of the video campaign lies in its cinematic portrayal of a beauty product, mixing hyper-realistic 3D modeling with tense electronic sound and fantasy product shots to create a skincare video ad that lights up the health and beauty industry. This advanced, hands-free under-eye device, developed by leading plastic surgeons and dermatologists, combines LED light therapy with vibration technology to treat under-eye wrinkles, puffiness, and dark circles, with each red light casting a targeted glow designed to tackle these issues at their core. Expert testimonials from product developers and scientists, along with customer testimonials from a former fitness competition model, power the ad spot with credibility and a relatable, human touch—to introduce where the worlds of technology and beauty collide to bring you one revolutionary skincare device. The skincare product glows softly against a stark, futuristic backdrop, with fresnel lighting casting a smooth, directional light for an ambient, surreal atmosphere. In a tech product-reveal style, the futuristic beauty device is showcased with gradual spill lighting, rotating views, and tracking animation to emphasize the matte finish of the rechargeable case with its built-in mirror, highlighting its minimalist and portable design for a premium aesthetic. The Eyetech commercial captures this blend of innovation and beauty, evoking the sleek, minimalist feel of a sci-fi world where skincare isn’t just another beauty product—it’s a glimpse into the future, where the power of light reveals what’s in sight.
Image by Nathan Watson

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About

THE ARTIST

Brian Medina is the Communications Director at Altered State Productions, leading a transformative movement in brand communication and technology. The branding strategy likens a brand’s framework to the circulatory system, with affiliates, partners, influencers, and creatives acting as its lifeblood. This approach ensures that a brand’s message is consistently conveyed across multiple platforms, similar to how the heart distributes vital nutrients.

 

Medina streamlines and enhances brand evolution by deploying cutting-edge technology and AI with top software partners, including SEMRUSH, Klayvio, Corebook, and Impact. This expertise in advanced branding technologies makes Medina a key player in the industry.

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