CASE STUDY

Ego Barbers x Dallas Blends

The Gentleman Barbershop that Shaved the Competition with Ego

This is more than a destination for the discerning gentleman; it's a statement, a lifestyle, and a testament to the modern man's quest for individuality and style. With seven sophisticated suites, serviced by 18 of Dallas' finest independent barbers, a bespoke millennial lounge, and a booming education program, Dallas Blends is not merely a place for haircuts.

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Blends' SEO Strategy Shaves Competition

In a pioneering collaboration, barber lifestyle brand Dallas Blends joined hands with celebrity master barber Harry Karolis. Their objective was to fortify their digital presence by leveraging SEMRush and the BuzzGuru Influencer App to optimize their content for SEO and enhance their visibility in search engine results.

Video Commercial Ad for Barbershop of Man Cutting Hair

Youtube Video Production of Testimonial from Ego Blends

Video Production Camera pointing to Talent with Haircut

Challenge

Amidst abundant online lifestyle content, Dallas Blends Barbershop needed to enhance its brand visibility and search engine rankings to attract a broader audience.

Solution

Altered State Productions collaborated with Dallas Blends to employ a comprehensive SEO strategy, leveraging SEMRush for keyword research and BuzzGuru Influencer App for audience insights. They integrated high-ranking keywords into their content, thereby creating an SEO-focused digital strategy.

Results

This targeted approach led to a remarkable 1,105% increase in SEO traffic from the benchmark month and a 58% year-over-year increase. Additionally, organic traffic improved by 75%, and click-through rates from search results increased by 50%. These efforts significantly strengthened Dallas Blends' online visibility and search engine performance demonstrated by a jump of 100 positions for their targeted keywords in search engine results. The brand also witnessed an expansion in the breadth of keywords that brought traffic to their site, from 100 to over 1,000 relevant terms.

Challenge

Dallas Blends faced the task of creating compelling, high-quality content that not only encapsulated their unique, high-tech ethos but also appealed to the tastes and interests of their millennial audience.

Solution

Altered State Productions, capitalizing on Harry Karolis's unique creative vision, spearheaded a media production initiative using cutting-edge technology. They produced a series of stylistic, educational videos that effectively showcased Dallas Blends' unique experiences, latest barbering techniques, and trending styles through a captivating visual narrative.

Results

This focused media production strategy led to a substantial rise in brand engagement and visibility. The videos garnered millions of views within their first week, with an average watch time of 75%. Viewer engagement soared, averaging 5,000 comments and 20,000 likes per video, and a 20% increase in new subscribers to their YouTube channel was noted. These results underline the success of their innovative content strategy in making Dallas Blends' unique offerings more tangible and appealing to the target audience.

Challenge

Dallas Blends grappled with finding suitable influencers who not only had a robust social media presence and high audience engagement but also embodied the brand's values. This was crucial to amplify their digital presence and authentically connect with a younger demographic.

Solution

Altered State supported Dallas Blends in an extensive influencer discovery process, using the BuzzGuru Influencer App. They analyzed influencers based on social media following, engagement rates, content style, and alignment with the brand's vision. Alongside this, they endorsed individual barbers to establish personal brands and actively engage with the community.

Results

Dallas Blends was able to identify ideal partners, including Harry Karolis, who had a strong following of 1.5 million across platforms and an impressive engagement rate of 8%. His style and innovative barbering techniques perfectly aligned with Dallas Blends' brand ethos. This thorough process not only diversified clientele but also ensured more organic and effective promotional efforts, promising enhanced brand visibility and audience engagement.

Challenge

Dallas Blends grappled with ensuring the right delivery of their content to the tech-savvy millennial audience, maintaining the balance between reaching them effectively on digital platforms and preserving the traditional community experience of a barbershop.

Solution

Dallas Blends adopted a multi-platform strategy, choosing Snapchat as the primary distribution channel, considering its appeal to their target audience. They used both organic and paid promotions, supported by pay-per-click campaigns, across platforms like YouTube, Instagram, and Facebook. The BuzzGuru Influencer App helped identify optimal posting times and manage the campaign effectively, allowing for real-time adjustments to maximize reach and engagement.

Results

This strategic distribution and campaign management approach resulted in a 50% increase in content reach compared to previous campaigns, and engagement rates escalated by 30%. The campaign's success was evident as the ads frequently hit their mark, leading to top positions in YouTube's 'Trending' section and generating millions of impressions. Furthermore, there was a 20% collective growth in follower count across all social platforms, reinforcing Dallas Blends' standing as a leading player in the barber lifestyle niche.

Challenge

Dallas Blends faced the intricate task of understanding a range of engagement metrics, analyzing multi-platform content performance, and deciphering these insights to inform future campaign strategies.

Solution

Dallas Blends, supported by Altered State, utilized tools like SEMRush and the BuzzGuru Influencer App for an in-depth performance analysis of their campaign. They tracked key metrics across all social platforms and analyzed their audience's demographic breakdown. Snapchat's built-in tools further facilitated real-time tracking and data-driven decision-making.

Results

The comprehensive analytics and reporting phase produced crucial insights. Videos exhibited an average watch time of 75%, reflecting high audience interest. Other notable metrics included a 30% increase in audience engagement, a 50% increase in content reach, and a significant SEO ranking improvement contributing to a 20% increase in organic website traffic. Demographic analysis revealed a significant popularity amongst males aged 18-34, who made up 60% of new followers. The campaign's effectiveness was further solidified by the generation of over 50,000 validated sales leads since 2012. These insights will inform Dallas Blends' future strategies, ensuring sustained growth in the digital domain.

I want to collaborate on a campaign that pushes the limit.

Image of the front of a man's face with scissors coming into the right of the frame. this image was taken from the postproduction services provided by Altered State for barbershop video marketing.