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3D Sanitation Device
Project
Mister Sanitation Device Design
Date
April 2023
Location
Las Vegas, CA
Credit
Eddie Castillo
Project Type
3D Modeling & Rendering
Member
By utilizing product video production and casting The Mister as the hero product—one that sanitizes and saves lives both in and out of the classroom—the health product effectively bypasses typical decision-making hurdles, quickly becoming a must-have. In conjunction with these visual cues, the Healthcare Branding Studio aligned the set design and wardrobe for the healthcare video commercial with the product’s packaging and branding guidelines.
The agency managed the complete 3D modeling and rendering visualization of the sanitation device, from wireframe sketches to high-resolution renderings, utilizing polygonal modeling, UV mapping, and advanced shaders to create realistic animations. 3D animation and VFX were crucial in the product video commercial, offering comprehensive views of the device’s components and mechanisms that live-action footage alone couldn’t capture. This highlighted advanced features to appeal to doctors, scientists, engineers, the medical community, and consumers.
When all elements of medical marketing align seamlessly, viewers trust the message more easily, leading to higher engagement and increased conversions. The ultimate success lies in turning a skeptic into a believer.