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Blending with Ego
Project
Instructional Video Series for Barber Education Program
Date
March 2019
Location
Dallas, TX, USA
Credit
Altered State Productions, Video Agency
Eddie Castillo, Media Director
Hebert Huerta, Producer
JunoComplex, Sound
Joel Huerta, Talent / Producer
Harry Karolis, Talent / Producer
Kevin Torres, Talent
Project Type
Instructional Video Production
Member
Master the Latest Techniques in Men's Grooming with EGO Barbers and Dallas Blends.
"Blending with Ego" is an exclusive educational video series produced by Altered State Productions that targets young, aspiring barbers. This collaboration between Dallas Blends and the UK's celebrity barber group, Ego Barbers, led by Harry Karolis, spearheaded a new approach to barber education. His shops have been celebrated as the most followed barbershop in the UK. The series, which was featured on the Snapchat Original series Slick, achieved dramatic results, elevating brand visibility on a global scale.
"Blending with Ego" is an instructional video series that showcases a collaborative effort between Dallas Blends, known for its precise barbering techniques, and EGO Barbers, celebrated for its bold and innovative approach to street style barbering. The aim of "Blending with Ego" is to merge the best practices of two culturally and stylistically different barbering powerhouses to offer a comprehensive learning experience for professional barbers and hairstylists. The series features step-by-step tutorials, focusing on advanced grooming techniques such as precision cutting, texturizing, and modern styling adapted for various hair types and styles.
The visual approach of the series is designed to highlight the technical skills being demonstrated, using close-up shots and slow-motion sequences to give viewers clear and detailed insights into each technique, serving as a bridge between classic and contemporary barbering. With the video format of the series, it also introduced significant operational efficiencies, saving over 40 hours per week that would have otherwise been spent on traditional in-person training.
The content's widespread reach and the educational depth offered by "Blending with Ego" have set new benchmarks in the industry, demonstrating the power of digital marketing, instructional video production, and influencer marketing in transforming educational outreach and business growth in the barbering sector.
