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Sport Wellness Amazon Video Ads
Project type
Video Editing | Video Advertising
Date
April 2024
Location
Los Angeles, CA
Credit
Altered State Productions, Post Production
Wolves LA, Production
Brian Medina, Communications
Jordan Alford, Video Editor
Client
Revomadic
Project
Ecommerce Advertising Spot for Cupping Device
This REVO Smart Cupper ad spot for Amazon video advertising and YouTube video ads leverages high-end video production techniques to deliver a visually polished ad optimized for platform performance. The product is displayed with sleek, modern lighting that emphasizes its adjustable therapeutic heat function—bold reds pulse through the cupper, creating a dynamic focal point that highlights key product features.
The use of animated titles transforms product details into digestible, high-impact visuals. “Turn Up the Heat” and “Target Major Areas” are integrated with precise motion graphics to emphasize the product's unique selling points, presenting the device’s functionalities in a clear and engaging way. These titles provide the ad with a clean, professional look while maintaining visual clarity—perfect for conversion-driven product marketing and e-commerce advertising.
VFX and rotobrush techniques were used to create a 3D optical illusion, isolating the product and enhancing the visual depth. The ad transitions smoothly between product shots, showing fluid, natural movements of the cupper in action across key areas like arms, legs, and back. Therapeutic heat and suction effects are enhanced by visual effects (VFX) to add depth and energy. In addition, the ad copy and messaging were developed as part of the full treatment, incorporating keyword planning based on high search volume to ensure SEO connectivity for organic distribution across platforms.