Never Give Up

"Never Give Up" is an ad spot that leverages creative production techniques and post-production to capture the intensity of professional soccer. Minimalist studio setup a heavy emphasis on using grain and noise to create a raw, gritty atmosphere that complements the fast cuts, were essential in pacing the high-energy of the soccer player's training and after his recovery process.

The brand video is rich in sensory detail, with SFX playing a critical role with soccer dribbling, feet scuffs, and deep, controlled breathing sounds were layered in to enhance the realism and intensity. The Revo Smart Cupper was subtly featured within this scene selection, with its presence revealed by the use of creative lighting and precise sound design to make it an integral part of Timothy's story without needing overt demonstration.

Designed for high-impact distribution across CTV, YouTube, and social media, "Never Give Up" stands out for its creative direction and technical execution. The combination of grain, noise, and carefully integrated SFX, along with fast-paced editing, creates a visually and aurally video.