BasedSkin Spring Campaign

The BasedSKIN Spring Lifestyle Campaign showcases an aspirational yet relatable vision of beauty and luxury, using lifestyle photography to capture the essence of a glamorous equestrian lifestyle. The campaign emphasizes how BasedSKIN’s skincare products seamlessly integrate into the daily lives of individuals who prioritize radiant skin and a high-end self-care experience. By focusing on Influencer Marketing, Sponsored Content, Lifestyle Ads for Paid Media and Lifestyle Photography, the campaign defines a sense of aspiration, tying the benefits of the skincare line—radiant, glowing skin—into the portrayal of a sophisticated, desirable lifestyle.

The skincare campaign’s objective connects BasedSKIN with a discerning audience that values premium self-care, linking the brand’s values of radiance, wellness, and refinement. Rather than spotlighting the products alone, the campaign conveys how BasedSKIN elevates beauty and confidence for those seeking an enhanced everyday experience.

Cedella and Carlo Mendez, the featured influencers, embody the brand’s image of polished sophistication. Carlo Mendez, recognized for his roles in Netflix’s "Real Rob" and the Emmy-nominated series "The Bay," projects a confident, refined persona that aligns with BasedSKIN’s audience. Cedella’s chic and modern aesthetic complements the brand’s luxurious positioning, bringing a sense of elegance and natural beauty to the campaign. Their roles as long-term ambassadors foster trust and authenticity, helping build a deeper connection between their followers and BasedSKIN’s promise of radiant skin.

The cosmetic campaign includes branded photography intended for use across multiple platforms, including website, social media, print, advertising, and packaging. The summer campaign specifically showcases portrait and glamour photography, featuring high-quality visuals created for commercial applications. These lifestyle photos highlight BasedSKIN’s emphasis on youthful, glowing skin while portraying a refined, aspirational lifestyle.

By concentrating on luminous skin and a high-end daily routine, the BasedSKIN Spring Lifestyle Campaign successfully positions the brand as a leader in premium skincare. It resonates with beauty-conscious consumers seeking products that deliver both results and sophistication in their self-care rituals.