Built from Within

Igniting performance and precision, the Smart Cupper ad delivers power with every pulse. The ad for Amazon and YouTube video advertising showcases the Cupper’s unique features, using advanced video production techniques to captivate viewers. Controlled, multi-source lighting setups emphasize the device’s sleek design and functionality.

Key lights create high contrast, while low-angle fill lights minimize shadows, highlighting the Cupper's contours and texture. Backlighting separates the device from the background, enhancing the glowing red elements that pulse through the Cupper, driven by its adjustable therapeutic heat function. This bold red effect, created with a combination of RGB LED lighting, visually amplifies the product’s key features and performance. Precise color temperature shifts from 2700K to 5600K are employed to achieve the pulsing red effect, all synchronized to showcase the Cupper’s key features, especially its powerful suction and heat settings. High dynamic range (HDR) imaging ensures that both bright highlights and deep shadows retain detail, especially on HDR-supported platforms like YouTube.

VFX and rotobrush techniques create a dynamic 3D effect, isolating the Cupper from the background, directing the viewer’s focus to the device’s power in action. Post-production retouching introduces a striking red orb effect, simulating lightning trapped within the device. This pulsing light effect synchronizes with motion graphics, visually capturing the intensity of the suction and heat—like lightning in a bottle.