Train Hard, Recover Harder.

Sports and wellness brand video optimized for brand awareness-driven marketing and e-commerce advertising. The "Train Hard, Recover Harder" project is a compelling video campaign featuring professional soccer player Timothy, produced by The Wolves LA and post-produced by Altered State Productions. The project aimed to integrate the Revo Smart Cupper as a symbol of resilience and strength, aligning the product with the aspirational values that define elite athletes. The brand video was built around Timothy’s personal and professional journey, focusing on his passion for soccer and the challenges he faced after a life-altering injury.

Testimonial video production was shot with a multi-camera setup, capturing Timothy’s story through a mix of wide shots and intimate close-ups. A B-camera on a 50mm lens provided side profile angles that added depth and a more personal connection, while the A-camera framed the studio set and broader composition of his testimonial. The Revo Smart Cupper was featured prominently within the testimonial, serving as a visual anchor that subtly reinforced the brand’s messaging without overt demonstration. The end result is a piece that's aspirational and what you would see in high-end sports advertising.

This campaign was designed for broad distribution across digital and broadcast platforms, including CTV, YouTube, and social media. The focus on storytelling, rather than direct product promotion, aligns the sports and wellness brand as it connects the audience with values of perseverance and recovery, positioning it as a must-have tool for serious athletes.