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Star-Powered Glow: A Celebrity Endorsement
Project Type
Testimonial Video Production
Date
March 2019
Location
Dallas, TX, USA
Credit
Producer, Hebert Huerta
Talent, Melissa Valdez
Client
Spacetouch
Project
Celebrity Endorsement of Light Therapy Device
Created by
In a testimonial video for a luxury skincare brand, Dallas Cowboys cheerleader Melissa Valdez’s noticeable scar catches your eye. Set against a luxe, tech-glamor spa-themed backdrop, Valdez, in a polished dress, initially highlights the brand’s sophistication. But a knee-height camera angle emphasizes her scar, blending her high-end appearance with a symbol of athletic resilience. This powerful visual contrast showcases the skincare product’s real-world effectiveness, enhancing the testimonial’s authenticity and relatability. Sometimes, it’s the unfiltered moments—fears, dreams, excitement, and even embarrassing stories—that truly resonate and make the story hit home.