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Star-Powered Glow: A Celebrity Endorsement

Project Type

Testimonial Video Production

Date

March 2019

Location

Dallas, TX, USA

Credit

Producer, Hebert Huerta
Talent, Melissa Valdez

Client

Spacetouch

Project

Celebrity Endorsement of Light Therapy Device

Created by

In a testimonial video for a luxury skincare brand, Dallas Cowboys cheerleader Melissa Valdez’s noticeable scar catches your eye. Set against a luxe, tech-glamor spa-themed backdrop, Valdez, in a polished dress, initially highlights the brand’s sophistication. But a knee-height camera angle emphasizes her scar, blending her high-end appearance with a symbol of athletic resilience. This powerful visual contrast showcases the skincare product’s real-world effectiveness, enhancing the testimonial’s authenticity and relatability. Sometimes, it’s the unfiltered moments—fears, dreams, excitement, and even embarrassing stories—that truly resonate and make the story hit home.

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