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Microneedling Commercial Spot
Project Type
Commercial Video Production
Date
April 2024
Location
Las Vegas, NV, USA
Credit
Brian Medina, Producer
Eddie Castillo, Director
Project
Adspot for Skin Care Device
For this product video production focused on microneedling skincare devices, Altered State Productions developed a clean, high-energy ad campaign tailored for YouTube and Amazon video advertising. The ad highlights the key features of the microneedling device, from its medical-grade microneedles to its ability to exfoliate and restore glow.
Bright, bold typography and motion graphics were integrated to call out benefits such as "skin rejuvenation" and "hydration." The dynamic transitions between product shots and glowing customer testimonials ensured a professional yet engaging flow, while crisp product shots paired with bold color palettes and refreshing backgrounds gave the ad a modern and appealing aesthetic.
Animated text overlays emphasized the product’s standout qualities, including its role in reducing acne and tightening skin. The campaign also incorporated shots of complementary ultra-potent serums, enhancing the overall message of advanced skincare solutions. Jazzed-up sound design and a sleek, modern visual direction made the ad visually exciting, standing out in social media and e-commerce feeds.
With a strong focus on conversion optimization, the ad featured multiple CTAs encouraging customers to explore the skincare benefits and trust the award-winning product, tying into its credibility through notable beauty accolades. This seamless blend of video editing, motion graphics, and clear product messaging ensured that the campaign was designed for high engagement and performance across platforms.