Search Results

Explore podcast production essentials with our How-To Guide, covering professional sound mixing and audio engineering. Enhanced by original music and powerful audio cameos, learn key techniques in podcast editing and mastering audio for high-quality sound. Podcasts have taken the world by storm in recent years. With the rise of podcasting, there has been an increased interest in producing high-quality audio content for various purposes, including entertainment, information, and brand recognition. RadioLab, a popular podcast, has set the standard for producing content that hits the mark on all three of those elements. It's essential to recognize the importance of sound and auditory input when creating a podcast episode. In a Radiolab-style podcast, sound effects and music can help recreate the story's atmosphere and enhance the emotional impact of the narrative. By incorporating sound in this way, the audience can feel more connected to the story and more engaged with the content. In this blog post, we'll take a look at how we turned a content piece into a podcast episode that is similar to the RadioLab podcast style. Whether you’re interested in a behind-the-scenes look at our process or you're looking to learn how to start a podcast, read on for more. Follow us as we walk through the podcast production process from how to create podcast content, how to edit a podcast and add effects to audio, to distribution strategy. Step 1: Choose a Compelling Story The first step in producing a podcast episode similar to RadioLab is choosing a compelling story. RadioLab is known for its unique and captivating stories that keep its audience engaged throughout the episode. The story should have a strong narrative arc and be able to hold the listener's attention. For the episode we discuss here we selected an artist's story of overcoming tragedy and memory loss to create a masterpiece. It is already a compelling story and it has a clear narrative arc with a challenge that the artist had to overcome, making it perfect for a podcast episode. Story 1: The first step in producing a podcast episode similar to RadioLab is choosing a compelling story. RadioLab is known for its unique and captivating stories that keep its audience engaged throughout the episode. The story should have a strong narrative arc and be able to hold the listener's attention. Story 2: For the episode we discuss here we selected an artist's story of overcoming tragedy and memory loss to create a masterpiece. It is already a compelling story and it has a clear narrative arc with a challenge that the artist had to overcome, making it perfect for a podcast episode. Story 3: The first step in producing a podcast episode similar to RadioLab is choosing a compelling story. RadioLab is known for its unique and captivating stories that keep its audience engaged throughout the episode. The story should have a strong narrative arc and be able to hold the listener's attention. Why mix them all up? For the episode we discuss here we selected an artist's story of overcoming tragedy and memory loss to create a masterpiece. It is already a compelling story and it has a clear narrative arc with a challenge that the artist had to overcome, making it perfect for a podcast episode. Step 2: Research and Gather Information It's important to start with a clear understanding of what you hope to achieve with your episode. Consider what questions you want to answer or what information you want to convey to your listeners. This will help you focus your research efforts and ensure that you gather information that is relevant and useful. The research phase includes conducting interviews, gathering data, and fact-checking. The information should be presented in a way that is both accurate and engaging. In our most recent podcast, Altered State Productions conducted interviews with the featured artist, their family members, and experts in the fields of art or neuroscience. We also gathered information on the brain and how it can be affected by trauma and memory loss. When presenting the information you've gathered in your podcast episode, it's important to do so in a way that is engaging and accessible to your audience. Consider using storytelling techniques or incorporating sound effects and music to enhance the listening experience. The goal is to present information in a way that is both informative and entertaining, keeping your listeners engaged from start to finish. Step 3: Plan the Episode Structure When planning the structure of your podcast episode, it's essential to create a compelling narrative that captures your listeners' attention from start to finish. A great way to do this is, to begin with an introduction of the subject or artist you will be featuring. This sets the tone for the rest of the episode and helps your audience understand what to expect. Consider using interviews with the artist or other relevant individuals to provide a personal perspective on the topic at hand. For instance, our example episode is about an artist who experiences memory loss. Interviews with the artist and their family members to gain insight into how memory loss has impacted their work and personal life makes great sustenance. To enhance the podcast's impact and memorability, you should utilize sonic branding to craft a unique auditory identity that evokes the topic of memory loss and brain compensation. This creates a more engaging and informative experience for listeners, allowing them to delve deeper into the science behind these complex topics. To wrap up, it's important to end your episode with a strong conclusion. In our example, that meant discussing the artist's current work and how they have continued to create despite their challenges. This provides listeners with a sense of hope and inspiration and leaves them with a positive impression of the podcast. Step 4: Record and Edit the Episode For a high-quality, engaging episode, recording raw audio with your favorite podcast recording software is the first step. This may involve conducting interviews, recording voiceovers, or capturing ambient sound to enhance the listening experience. Once you have all of your raw audio files, you can begin the process of editing. To edit audio for your podcast, you'll need specialized software designed for podcast audio editing . There are many podcast services available that offer audio editing tools, such as Adobe Audition, Hindenburg, and Audacity. These programs allow you to trim, cut, and arrange your audio files to create a polished final product. For beginners, it's important to take the time to learn how to edit a podcast properly. In our example episode, we used sound effects and music to enhance the emotional impact of the story. Selecting and editing sound clips carefully helped us create a cohesive and immersive listening experience. We also used sonic branding to create a unique identity for our podcast by using specific sound effects and music cues, resulting in a consistent feel across episodes. Editing your podcast episode is essential to remove any unnecessary content and ensure that the episode flows smoothly from beginning to end. This process includes cutting out long pauses or tangents, adjusting the volume levels of different audio clips to ensure they are balanced, and adding transitions or fades to create a seamless listening experience. It's important to use high-quality headphones to be sure nothing is missed in this phase of production. Step 5: Enhance Vocals with Artificial Intelligence With many podcast editing services on the market, we recommend utilizing an AI-supported program for optimizing the sound quality of your recorded vocals. Enhancing vocals for podcasts with AI audio editing software can significantly improve the overall quality of the audio content. AI software like Izotope RX7 allows for precise adjustments to the pitch, tone, and clarity of the speaker's voice. This results in a clear and professional sound while removing background noise or unwanted audio artifacts. It can also add special effects like reverb, echo, or distortion to make the episode more immersive. Adobe Audition is a powerful tool for giving the final touches to your mix. It offers advanced audio editing capabilities, allowing you to adjust levels, add special effects and filters, and create a wider stereo image for a more immersive sound. One of the key benefits of using Adobe Audition is its intuitive interface, which makes it easy to navigate and use even for those who are new to audio editing. Additionally, it offers a wide range of features and tools that can help to enhance the overall quality of the podcast, making it stand out from the crowd. For our episode, we used AI to clean up the voice tracks from the recorded interview to remove audio artifacts. We also added music, special effects, and well-known jingles to help our audience relate to the content and better understand the concepts being discussed. We added voiceovers, and audio clips that we found online to enhance the immersion and storytelling aspect of the episode. Step 6: Publish and Promote the Episode with Strategy The next step is to publish the episode on a platform where it can be easily accessed by the target audience. If your goal is to promote a brand or business, your strategy might involve creating an episode that is relevant to your audience. Target their needs or interests and use those topics as a platform to showcase your brand's expertise or products. If your goal is to grow your audience, your strategy might involve identifying the best distribution channels for your content, such as social media or podcast directories, and leveraging them to reach new listeners. Our strategy with this particular episode was to showcase the importance of sound and auditory input in podcast production, as well as our expertise in creating and using audio logos. By incorporating a compelling story that involved sound, we were able to demonstrate the power of audio branding and how it can amplify the emotional impact of a narrative. This allowed us to introduce our audience to the power behind sonic branding and how we can help create memorable and impactful audio content. Our approach to this episode was to highlight this artist's personal story involving the healing powers of sound and incorporating the importance of auditory input. The cooperative nature of these topics embodies the structure for creating a powerful, engaging, and stimulating podcast episode. The use of sound effects, music, and even sonic branding can enhance the emotional impact of the narrative and leave a lasting impression on the listener. About Altered State Altered State Productions is a trailblazing Las Vegas media production company, poised to revolutionize the landscape of video production and marketing. With an unwavering commitment to innovation and a team of visionary experts, we are dedicated to pushing the boundaries of what is possible. We harness cutting-edge technology, boundless imagination, and a relentless pursuit of excellence to create captivating visual experiences that captivate audiences and drive impactful results. From concept to execution, we bring your brand's story to life in ways that are extraordinary and unforgettable. Partner with us and embark on a transformative journey into the future of creativity, where limitless possibilities await.

Beyoncé has ushered in a revolution in event marketing with her silver-themed spectacle, skillfully leveraging social media to turn fans into brand ambassadors and content creators. A Social Vogue of Silver Threads Today, well-lit selfies can get as much attention as a billboard in Times Square. So, when Beyoncé – a mastermind in grabbing attention – threw in the idea of a silver dress code, she wasn't just making a fashion statement. She was setting the stage for thousands of sparkling, shareable moments. Scroll through any social platform post-event, and it's like flipping through pages of a fairy tale with silver-clad fans cast in leading roles. Beyoncé has turned her fans into content creators, weaving a digital tapestry that gleams with organic authenticity. This isn’t merely user-generated content; it's authentic content in an art gallery of devotion created by real people. Think about it. Each concert-goer, draped in shimmering silver, wasn't just a fan; they became a mobile advertising beacon. Every photo shared, every hashtag used, and every story posted was essentially free marketing. Each post was a mini ad showcasing the vibrant energy of the concert and amplifying the event to a global audience. Now, here is the wild part no one ever saw coming. It's like when a restaurant makes a dish that's not only tasty but is also super Instagram-worthy. Before you know it, it's not just food; it's a trending topic. That's the power of integrating social media marketing ideas into event marketing. For those of us in the marketing biz, Beyoncé’s move is a loud and clear message. It's not just about the event itself anymore. It’s about creating those buzzworthy, shareable moments that attendees will gleefully spread across their social networks. In the end, it’s a win-win. The attendees get their viral moment, and the event? Well, it just gets a whole lot bigger. So, next time you're brainstorming for a concert event , think silver, think shimmer, think shareable. In our digital age, the line between event marketing and social media isn't just blurred; it's practically nonexistent. And as Beyoncé showed us, that can be a very, very good thing. Lessons in Silver To the untrained eye, Beyoncé’s Silver Sea might seem like another ephemeral trend, but to the discerning, it’s a lesson in marketing brilliance. As industry shapers, whether in tech start-ups, fashion, or hospitality, there's much to glean from Beyoncé’s silver playbook. When experiences are as valuable as the products or services offered, it’s no longer just about what you're selling but how you make people feel. And Beyoncé? She’s turned every concert-goer into a gleaming beacon of her brand, an experience they're unlikely to forget. With a touch of silver, Beyoncé has transformed the mundane into the magical, setting a gold standard for us all. The Power of Exclusivity When you think Beyoncé, you think exclusive—from her historic Coachella performance to her surprise Lemonade visual album. This silver dress code is more than just a hue; it's a badge of honor. It signals membership in an elite club, one where you've been ordained to partake in this singular experience. Just as attendees of the Met Gala spend months preparing to meet the themes set by Anna Wintour, Beyoncé's fans invest significant time and emotion to be flawless in her celestial universe. In a world driven by FOMO (Fear Of Missing Out), this sort of exclusivity becomes an unmatched allure. Brands across industries would kill for this sort of pull, where consumers not only want but need to be part of the narrative. For marketers, it's a clear lesson—when you sell an experience, the product (or the ticket, in this case) sells itself. Building a Visual Brand Identity With the popularity of apps like Instagram and Pinterest, a picture truly is worth a thousand words (and clicks and dollars). And a consistent visual narrative? That’s priceless. With a stadium of silver attendees, Beyoncé ensures that every snapshot and every Instagram story becomes a brand billboard. No need for logos or captions; the color says it all. And a rush of user-generated content creators is saying it for her. The effect is similar to what we saw with this summer's pink craze due to The Barbie Movie's marketing strategy, it’s a lesson for marketers everywhere: Consistency in branding imagery can rival even the most well-funded ad campaigns in impact. Trending Hashtags & Social Conversations Trending content is the new currency. With a silver-themed night, Beyoncé almost guarantees a deluge of hashtags and online conversations. Think about it. From pre-event excitement showcasing silver outfit choices to post-event memories, the engagement is perpetual with no shortage of social media content creation. For marketers, this is a masterclass in organic reach and engagement—creating content that fans willingly spread, turning a single event into a week-long (or more!) digital phenomenon. It's a masterclass in organic influencer marketing . And, how does social media help build relationships? Concertgoers have the opportunity to feel like they are a part of the show. They experience a genuine connection with the artist when they are asked to participate. Whether that's attending a concert wearing the requested style, editing and sharing the perfect photo with the relevant hashtags, or engaging with posts from other fans and even the artist’s accounts. Interactive Marketing It’s one thing to watch an event; it’s another to live it. By wearing silver, attendees don't just witness the magic; they're woven into its very fabric. Brands spend millions on interactive marketing campaigns, but here’s Beyoncé turning her fans into brand ambassadors across a variety of social media platforms simply by letting them in on the act. This deepens fan loyalty, ensuring they remain lifelong members of the 'BeyHive.' Cementing a Cultural Moment Remember Woodstock's boho vibes or Coachella's flower crowns? Events aren't just about the here and now; they're about creating moments that resonate through time. By choosing silver, Beyoncé isn't just curating a night; she's crafting history. YouTube marketers , take note: It’s not only about selling a product or service; it’s about selling a memory, an emotion, a slice of time that consumers want to revisit time and again. Nostalgic & Aesthetic Starting from a mere color palette, Beyoncé goes beyond setting a tone; she's orchestrating a visual symphony. Remember the 1920s' Great Gatsby fever? Attendees arrived draped in pearls and sequins, becoming walking reminders of the Roaring Twenties. Now, with Beyoncé's silver mandate, she's amplifying it. The concert arenas transform into celestial galaxies, with each attendee shimmering like a star in her universe. Shifts in Industries Beyond ticket sales lies a treasure trove of opportunities. Imagine exclusive silver-themed Beyoncé tees, silver nail paints branded with song lyrics, or even shimmering silver makeup lines. Every piece of merchandise becomes a keepsake, a tangible memory of a night bathed in silver. For businesses, this reinforces the idea of extending brand touchpoints beyond the primary product, turning them into holistic experiences. 1. The Retail Rush As Beyoncé drenches herself in silver, fashion photographers followed the direction of moguls who are likely rubbing their hands together in glee. You see, when she embraces a color, it's not just a trend; it's the gold rush of the season. Or should I say, the 'silver' rush? Boutiques will likely be stocking up on shimmering fabrics. Silver stilettos, metallic clutches, and jewelry. Expect them to fly off the shelves. 2. The Beauty Boom And it won’t stop with our wardrobes. The beauty industry is probably gearing up for the “Beyoncé effect.” Picture it: metallic eyeshadows, shimmering lip glosses, and perhaps even silver hair highlights. YouTube will soon be flooded with beauty tutorials: "Get the Beyoncé Silver Gaze" or "Shimmer Like Bey: The Ultimate Guide." 3. Ad-World’s New Silver Lining Brands, always on the hunt for the next big thing, will latch onto this trend. Want to showcase luxury, modernity, or just plain coolness? Silver is your go-to shade. From car commercials with silver streaks to tech ads radiating metallic vibes, Beyoncé’s touch will be unmistakable. 4. Chic Corners and Silver Spaces Even the plush corners of our homes won't remain untouched. I'm willing to bet that interior design magazines will soon be filled with silver-accented living rooms, chrome-finished kitchenettes, and silver-dusted patios. So, as Beyoncé stirs the pot with her silvery choices, industries scramble to capture that lightning in a bottle. Or, in this case, that shimmer on a palette. Community: The Heartbeat Beneath the Silver Sheen Beyoncé's Silver Sea does more than provide a stunning visual backdrop; it taps into something deeper: our innate human desire to belong. This isn't just about following a dress code; it's about feeling part of a larger collective. It's like the early days of Harley-Davidson, where owning a bike wasn't just about transportation but about being part of a brotherhood. Beyoncé's silver theme unites her audience in a very visual and emotional way. They're not merely attendees; they are active participants in a unique cultural moment. It’s a glowing affirmation that each fan, irrespective of their background, has a special place in her world. The Ripple Effect on Other Artists Beyoncé has always been a trendsetter, but with this move, she’s potentially redefining event marketing. Now, artists won’t just be thinking setlists and lighting; they'll be contemplating color palettes and themes. It’s a subtle yet profound shift, placing equal emphasis on the aesthetic experience as on the auditory. This means events could become richer, multi-layered experiences, blending visuals, sound, and even scent or tactile elements to create truly immersive events. Blurring the Lines of Art and Commerce By turning her concerts into silver-clad experiences, Beyoncé essentially stages an immersive performance piece where the audience plays a vital role. She's not just a musician increasing ticket sales of tickets; she's an artist creating a living, breathing canvas that challenges the traditional consumer-producer dynamic. Brands looking to capture this same kind of involvement might consider how to turn their customers into collaborators. By doing so, they could elevate their brand experiences into something more profound and engaging, blending artistic intent with commercial opportunity. The New Landscape of Engagement As the silver wave of Beyoncé's Renaissance World Tour ripples through the industry, it's clear that this could be a game-changer for live events. The future won't just be about attracting attention; it will be about capturing hearts and minds in a deeper way. Whether it’s through color coordination or interactive elements that engage multiple senses, events will increasingly become multi-layered experiences. Beyoncé's silver dress code isn't merely a trend; it's a glimpse into a future where branding is immersive, interactive, and deeply emotional. Brands and artists will need to think more holistically, designing experiences that connect with us on multiple levels if they aim to make a lasting impact. About Altered State Productions Situated at the crossroads of creativity and captivating content, Altered State Productions dives deep into trending case studies that deeply resonate. Their Brand integration, amplified by a strategic agency partnership with SEMrush, doesn't merely tell stories—it shows that there is science in art.

Altered State Productions announced as a 2023 Local Excellence Award Winner in Dallas, Texas Video Production Services by Upcity. From mavericks to masters, the Dallas video production team has recently been awarded as a recipient of the 2023 Local Excellence Award from UpCity, establishing their position as one of Dallas' best video production companies. With relentless hustle and boundary-pushing creativity, Altered State Productions has captured the hearts of millennials with their raw and mouthwatering media. Their all-in approach has resonated with business startups, making the agency a go-to choice for brands looking for a visually impressive way to scale video content. For over a decade, UpCity has been—and continues to be— dedicated to helping businesses discover trustworthy B2B service providers. Each year, Upcity meticulously evaluate and rate more than 50,000 service providers, including top production companies, based on their Rating and acknowledge the top national and local providers— culminating in the UpCity Excellence Awards. The results are in: Altered State Productions is the Winner of the 2023 Local Excellence Award. Altered State Productions operates as a creative media production company in Dallas, Las Vegas and Los Angeles, combining the collective talents of a new generation of storytellers, artists, and technicians. One part media production, one part marketing agency, they view media marketing as an art form that fuels their boundless creativity and breathes life into your vision. This distinguished recognition is a testament to Altered State Productions' unwavering commitment to delivering exceptional results and their outstanding 5.0-star review rating on UpCity. Satisfied customers have expressed their utmost admiration through Altered State Production clients, highlighting the team's involvement, responsiveness, creativity, attention to detail, and cost-effective quality. “We recently used Altered State Productions for a video commercial, and we couldn't be happier. The team was very involved, responsive, and launched so many options of videos… It really exceeded our expectations. Their creativity and attention to detail really is why I went with them, and our e-commerce store now has a new kick to stand out. 100% recommend." - DG Works, April 2023 "Altered state productions has been a great way to run all of our campaigns in one place. I loved logging into my member profile where I could access project updates in real time, project support 24/7, and easy access to my favorite content. Thank you so much Altered team. In partnership, -Katarina Bronson, March 2023 “Their approach was commendable in terms of understanding our client's problems and helping us solve them. To have a video production company near me who can easily produce music production for commercials is really great — we get a lot for what we pay.” - Ryan Mercier, March 2023 The entire Altered State Productions team is honored by this meaningful award. Their dedication to forging meaningful lifelong partnerships has driven them to surpass their own limits. Their unwavering commitment to going the extra mile has paid off, and they are thrilled to have their hard work acknowledged. The UpCity Recommendability Rating stands as a testament to Altered State Productions' credibility and trustworthiness. This rating bolsters UpCity's confidence in recommending their services to the vast community of over two million businesses who rely on their marketplace, which is fortified by a wealth of verified reviews. With their unique blend of unruly creativity, captivating storytelling, and unmatched video editing services, Altered State Productions has established themselves as an industry leader. With this award in their grasp, they remain committed to delivering exceptional video production experience. About the UpCity Rating The UpCity Rating was developed to determine a service provider’s credibility and trustworthiness. This rating helps give UpCity the confidence to recommend a service provider to the more than two million businesses that visit our marketplace, which is powered by over 35,000 verified reviews. Read more about the UpCity Excellence Award here. About Altered State Productions We are a groundbreaking creative media marketing agency. From concept to completion, we see media marketing as an art form that drives our creativity and brings your vision to life. By maximizing brand identity by utilizing photography, web, video, advertising, 3D designs, animation, graphic design, sound, social media, and anything you can creatively envision to market products and services in the competitive landscape, our team of professionals can craft the right message of authenticity and experience with Our Sight—your Vision.

Amidst TikTok's surging popularity, even with a potential US ban, and the growth of data-driven campaigns, the creator economy now exceeds $100 billion. But the old methods of celebrity influencer endorsements are fading as digital marketing costs rise and consumer preferences evolve, highlighting the importance of strategic influencer matchmaking in the current landscape. What is Influencer Marketing? Imagine a musician whose melodies captivate an entire community, and now think of an influencer who speaks directly to your target audience. That's influencer marketing—utilizing influential voices to foster trust, build brand awareness, and connect authentically with consumers. More than just product promotion: it's a bridge between brands and the audience, creating conversations, engaging minds, and nurturing connections. A well-played influencer marketing strategy is like a beautiful melody that resonates and lingers in the ears of your audience. Influencer marketing is a strategy that leverages individuals with influence within a specific community or over a certain audience. Brands collaborate with these influencers, utilizing their reach and credibility to promote products, services, or messages. Influencer marketing creates a personalized connection between the brand and the audience, offering valuable content and building trust. By aligning with influencers whose values and interests resonate with the target audience, brands like those partnered with The Wolves LA can engage potential customers more effectively and authentically. How to Find a Suitable Influencer for Your Business Finding influencers for your business is like matchmaking—matching your brand's soul with the perfect digital voice. Whether you’re using advanced programs like Influencer Analytics or simply browsing TikTok's trending posts, finding the right fit partner often transcends basic metrics evaluation. Partnering with a creator is a nuanced dance, weaving in elements like hobbies, interests, geographical location, and brand ethos. It's about harmony, alignment, and shared passion, not just numbers. Think of it as curating a personalized experience for your audience, selecting the influencer whose voice, style, and persona become the living embodiment of your brand. It's not a one-size-fits-all solution, but a tailored fit, threading the needle to stitch a seamless connection between your brand and the influencers' followers. Finding the right influencer involves thorough research, evaluation, and understanding of various factors. Relevance to the brand, reach, engagement rates, audience demographics, and authenticity are some key considerations. Using tools like Influencer Analytics, consulting with experts at Altered State Productions, and other influencer marketing platforms can help filter and find influencers who align with your brand's values, products, or services. Conducting interviews, evaluating their previous collaborations, and understanding their audience's interests further ensure that the chosen influencer is a perfect fit for your brand. How to Create Engaging Content with an Influencer Educational Content: In crafting educational content, it's key to blend the brand's expertise with real-world professional insights. Integrating SEO, this approach delivers value by combining facts, historical insights, and logical reasoning, tailored to the professional journey. It not only educates but broadens perspectives, countering limited industry views with diverse, fact-based content for a more informed and critical understanding. Entertaining Content: In creating entertaining content, it's essential to align with the latest trends in pop culture, technology, and industry-specific themes, effectively engaging audiences across various digital platforms. This approach positions the brand within the ongoing conversations about innovation, market shifts, and consumer interests. While third method enhances shareability and interactivity, it also encourages a wider range of audience responses including likes, comments, shares, and even subscriptions, effectively broadening the content's appeal and reach beyond just social media. Inspirational Content: Creating powerful and that resonates with viewers' aspirations and personal growth, using motivational messages, can deepen connections and boost engagement and loyalty. Incorporating elements like resilience, transformation, and the healing power of creativity, similar to themes in personal artistic journeys, this strategy in content marketing can powerfully engage audiences, inspiring them through relatable and uplifting narratives. For those eager to take their influencer campaigns to the next level, dive into our blog on "Strategies and Tips for Reaching Viral Potential with Social Media Influencer Campaigns”. Maximizing Brand Awareness Through Relationship Building Brand awareness isn't just a metric; it's a relationship. It's about creating a bond that feels personal and real. By forging connections through relatable stories, shared values, and consistent engagement, your brand becomes more than a logo design; it becomes a friend. In an oversaturated market, relationship building makes your brand's voice not just heard but cherished. Relationships in business are about connections, loyalty, and trust. Just like in a good friendship, understanding, reliability, and empathy are key. The right relationship with your audience can elevate your brand from being just another option to the preferred choice. Relationship building in the context of brand awareness strategies means creating personal connections with your audience through shared values, stories, and consistent communication. By actively engaging with the audience, responding to comments, and offering valuable content that resonates with them, brands can create a loyal community. This trust turns customers into advocates who may promote the brand organically, thereby extending its reach and appeal. Alternatives to Influencer Marketing Alternatives like content marketing and community building may provide a more controlled environment for brand messaging. Content marketing involves creating valuable, relevant content that appeals to the audience, while community building focuses on fostering a loyal community around the brand. Although these methods offer consistency and direct control, they might lack the personal connection and immediate engagement influencers can provide. While influencer marketing leverages the personal touch and reach of influential figures, there are other strategies that brands can employ to connect with their audience. Content marketing, for instance, is a strategic approach that centers on producing and distributing consistent, high-quality content tailored to a specific audience. This method allows brands to establish themselves as thought leaders in their industry, offering insights, solutions, and value through various content forms such as blogs, videos, and infographics. On the other hand, community building is about cultivating a space where customers and enthusiasts can engage, share, and rally around the brand's values. This not only fosters loyalty but also turns customers into brand advocates. While these methods offer a more predictable and controlled messaging platform, they often require a robust SEO strategy to ensure visibility and reach. Altered State Productions specialize in optimizing this content to ensure it ranks well on search engines, bridging the gap between a TikTok video editor and audience discovery. By integrating SEO with content marketing and community building, brands can achieve a holistic digital presence that resonates with their target audience. Pros of Alternatives: Methods like content marketing and community building allow for more controlled messaging and brand shaping. Cons of Alternatives: These methods may lack the immediate human touch and authenticity that influencers offer. Engagement might be slower, and building trust may take more time. Benefits of Using Influencers for Your Business Utilizing influencers provides a personalized touch, enabling brands to reach their audience through a trusted voice. Influencers act as catalysts, sharing the brand's message in an engaging and relatable manner. However, caution must be exercised in selecting the right influencer, as a mismatch can lead to brand misrepresentation or alienation of the target audience. A well-aligned collaboration ensures a synergy that benefits both the brand and the influencer's audience. Pros: Influencers are like catalysts, accelerating brand awareness and consumer trust. They speak the language of their followers, enabling your brand to converse with your audience on a personal level. Cons: Not all that glitter is gold. A mismatched influencer may misrepresent your brand, or worse, alienate your target audience. Choosing wisely and aligning with the right values is crucial. Influencer marketing has evolved into an essential strategy for brands seeking to engage with their audience on a deeper, more personal level. Leveraging the credibility and reach of influencers can be likened to catalyzing a chemical reaction; it significantly accelerates brand awareness and trust. The connection influencers establish with their followers allows them to speak the language of your audience, translating your brand's message into a relatable and engaging conversation. The positive impact of influencer marketing isn't confined to just increasing visibility or driving sales. It's about creating a genuine connection, fostering a community that resonates with your brand's values, and inspiring loyalty and advocacy. When executed with care and aligned with the right influencer, this strategy becomes a powerful tool in humanizing your brand, enhancing credibility, and creating meaningful and lasting relationships with your audience. The potential downside of misalignment or misrepresentation is mitigated by diligent selection and a strong partnership, making the benefits of influencer collaboration overwhelmingly positive. Types of Influencer Agreements Influencer agreements often fall into various categories, each tailored to meet specific brand goals. A UGC (User-Generated Content) Only agreement, for instance, centers on content creation exclusively for the brand by ugc creators. It allows for a harmonized and meticulously curated brand image, aligning perfectly with the brand's visual and messaging guidelines. In contrast, a Performance agreement leverages the influencer's audience as a marketing channel, aligning the promotion of products or services with shared goals, values, and collaborative creativity. These two types highlight the broad spectrum of possible agreements, offering flexibility in fulfilling unique brand objectives. Creating the right influencer agreement demands careful consideration and planning. Whether focusing on content creation or audience engagement, clear and transparent contracts outline essential elements such as responsibilities, expectations, compensation, and legal considerations. This clarity ensures that both parties understand their roles, building a foundation of trust and alignment that paves the way for a successful partnership. By defining these parameters early in the relationship, brands, and influencers can work together seamlessly, each contributing their unique strengths to create a powerful and resonant campaign. Best Practices for Starting a Campaign Starting an influencer campaign is like setting sail. Know your destination (goals), understand the weather (market trends), choose the right crew (influencers), and ensure your ship (content) is robust and captivating. Guided by a clear strategy, driven by creativity, a viral influencer campaign can be a thrilling and rewarding journey. From selecting the ideal influencers who resonate with your brand to crafting content that speaks your brand's language, every step is crucial. Consider your influencers as co-captains, steering the ship along with you. Align with their creativity, engage with their community, and let their authenticity shine through. It's a partnership, an adventure, and a shared story that unfolds across social platforms. To further amplify your campaign's reach, explore our blog on "Tips for Increasing Viral Reach Across Social Platforms." Starting an influencer campaign involves careful planning, clear goal setting, understanding market trends, selecting the right influencers, and crafting compelling content. Collaboration and open communication with influencers is key, allowing creativity to flourish while ensuring alignment with the brand's message. Monitoring progress, adapting to feedback, and maintaining transparency can lead to a fruitful and resonant campaign. But what truly captures an audience's attention and keeps them engaged? Dive deeper into the art of engagement in our blog, "The Hook: Social Media's Most Undervalued Player." Tracking and Measuring Successful Campaigns The real value of an influencer campaign isn't just in likes and shares; it's in understanding the ripple effect. Using tools and analytics, tracking success becomes fascinating detective work, uncovering insights, behavior patterns, and hidden connections. It's about painting a holistic picture, not just counting the strokes. As with any journey, there are milestones and signposts to guide you. Knowing what to look for, how to interpret the data, and how to apply those insights is what turns a good campaign into a great one. Is it engagement, conversion, brand affinity, or something more intangible like trust? Measure what matters, understand what resonates, and refine as you learn. It's an ongoing process of discovery, growth, and evolution. Measuring success goes beyond surface-level metrics like likes and shares. It involves understanding the broader impact through insights, behavior patterns, audience sentiment, and conversion rates. Analyzing different facets, such as engagement, brand affinity, customer retention, and return on investment, helps in refining strategies. Tools and analytics platforms enable continuous learning and optimization, turning good campaigns into great ones. How to Build Long-Term Relationships with Influencers Building relationships with influencers is like tending a garden. It requires care, nurturing, consistent communication, and mutual respect. Understanding their needs, aligning with their values, and offering support can turn a one-time collaboration into a lasting partnership that blooms and grows. Long-term relationships aren't built overnight. They need time, attention, authenticity, and a genuine connection. This isn't about using influencers as tools; it's about recognizing them as partners, as vital voices in your brand's journey. Honoring their creativity, aligning with their passions, and resonating with their audience creates a symbiotic relationship where both your brand and the influencer thrive and flourish. Building long-term relationships with influencers is a delicate process requiring care, consistency, mutual respect, and genuine connection. Regular communication, providing creative freedom, recognizing the influencer's value, and offering support beyond contractual obligations can turn a one-time collaboration into a long-term partnership. Such relationships benefit both parties, creating a thriving partnership that continually grows and adapts to market trends. For more information on influencer marketing services and the range of services offered, visit alteredstateprod.com and thewolves.la. About Altered State Productions Altered State Productions is a leading Dallas marketing agency known for its innovative digital solutions, including video production, branding, and e-commerce services. About The Wolves LA The Wolves LA is a premier partnerships agency based in Los Angeles. Founded by Combina Key, they offer a comprehensive suite of services tailored to streamline brands partners programs, ensuring enhanced brand reach and elevated ROI.

The demand for video content is skyrocketing, requiring video editors to explore new tools and strategies. AI-powered assistance is constantly in the beta stage to be a part of the workforce and collaborate with professionals, changing the way video professionals work. The numbers speak volumes. According to recent industry reports, the global video production market is projected to reach a staggering $50 billion by 2026. With such exponential growth, the need for streamlined workflows, enhanced efficiency, and seamless collaboration becomes paramount. This is where AI comes into play, paving the way for a new era of video production. Imagine having a powerful virtual assistant at your side, capable of streamlining media file organization, providing accurate transcriptions and subtitles, facilitating real-time collaboration, automating repetitive tasks, and offering insightful content recommendations. These AI bots are not just a futuristic dream; they are here to elevate your video production game. With pragmatic AI technology and functionalities integrated into your Slack workspace, video professionals experience heightened productivity, improved collaboration, and accelerated project timelines. The ability to automate mundane tasks, access relevant assets, manage projects efficiently, and receive creative inspiration all within a single platform empowers teams to deliver exceptional video content. Brace yourself for a paradigm shift as the power of AI redefines the boundaries of video production. The future is here, and it's time to embrace the AI revolution in video production. 1. Version Control and Backup The AI bot can maintain version control by keeping track of different iterations of video projects. This allows team members to easily revert to a previous version if needed, preventing accidental loss of work. For example, if changes made to a video project result in unexpected issues, team members can use the AI bot to roll back to the previous version and troubleshoot the problem. VidTrack is an AI-powered version control system designed specifically for video projects. With automated version control, easy reversion to previous project versions, seamless collaboration, customizable permissions, project insights and analytics, integration and compatibility with major editing software, and robust data security, VidTrack ensures efficient workflow management, prevents accidental work loss, and facilitates quick troubleshooting. Enhance your team's productivity and protect your video projects with VidTrack's comprehensive features. 2. Media File Organization Tagging and categorizing media files based on metadata are essential for efficient video project management. Metadata provides valuable information about the content of the files, enabling easy identification and retrieval of specific elements within a project. The AI bot can automatically tag and categorize media files based on metadata. By automatically tagging media files with descriptive keywords, such as "interview," "B-roll," or "music track," teams can quickly locate and utilize specific content when needed, saving valuable time and effort. Effective tagging and categorization streamline the content organization, enhance collaboration, and contribute to a more productive workflow. With the significance of metadata tagging in mind, MetaTagger is an AI-powered tool that simplifies the process and revolutionizes the way you organize and access media files within your video projects. MetaTagger enhances collaboration by streamlining file sharing and retrieval, while customizable tagging rules cater to your project's unique requirements. Seamlessly integrating with popular video editing software, MetaTagger optimizes workflow efficiency and boosts productivity. 3. Transcription and Subtitling Efficient video project management involves transcribing audio and video content to provide accurate text transcripts. The ability to transcribe content is essential for video professionals as it enables them to quickly locate specific parts of the footage for editing, reference, or searching for a particular quote. With an AI bot that can transcribe audio and video content, teams can leverage the power of accurate text transcripts to enhance their workflow and streamline the editing process. One significant benefit of having transcriptions is the ease of searching and referencing specific moments within the footage. Team members can simply search the transcript within collaboration platforms like Slack and instantly jump to the corresponding timestamp, saving valuable time and effort. This capability ensures efficient content retrieval, facilitates collaboration, and empowers video professionals to work more effectively. To simplify the process of transcribing audio and video content, we recommend using "TranscribeMaster," an AI-powered transcription tool. With its advanced algorithms, TranscribeMaster delivers accurate and reliable transcriptions, enabling video professionals to efficiently navigate and utilize their video projects with ease. Embrace TranscribeMaster and unlock the power of transcription to optimize your video production workflow. 4. Collaborative Editing Real-time video editing is of utmost importance in a collaborative production environment, and the AI bot facilitates this by enabling team members to engage in real-time editing and communication. With the ability to provide feedback, suggestions, or request changes directly within platforms like Slack, the review process becomes streamlined and communication remains centralized. This seamless integration empowers team members to collaborate effectively, share ideas, and address any required modifications efficiently, ultimately enhancing the overall quality and efficiency of the video editing process. For instance, a team member can highlight a specific section in a video and add a comment, such as "Can we make the transition smoother between shots 2 and 3?" For those who consider themselves the best video editors, we recommend a real-time collaborative video editing AI, EditSync. EditSync is an AI-powered video editor tool that seamlessly integrates with popular collaboration platforms like Slack. It enables real-time editing and communication by allowing team members to provide feedback, suggestions, or request changes directly within the editing interface. EditSync ensures that all communication and feedback are consolidated, providing a streamlined editing experience and keeping the entire team in sync throughout the production process. 5. Workflow Automation Workflow automation offers numerous benefits to video production teams by streamlining processes and increasing efficiency. The AI bot's ability to automate repetitive tasks, such as file conversion or exporting, significantly reduces manual effort and saves valuable time. For instance, team members can simply upload raw footage to a designated Slack channel, and the AI bot takes care of automatically converting it to the desired format for editing. This automation eliminates the need for manual file conversions, allowing team members to focus more on the creative aspects of the project. Moreover, the AI bot can schedule rendering or exporting processes during off-peak hours. By optimizing efficiency through intelligent scheduling, time-consuming tasks can be executed when system resources are less strained, ensuring smoother workflow management. This automated scheduling not only saves time but also helps meet deadlines by ensuring that final deliverables are rendered or exported on time, without delaying the production process. We recommend utilizing AutoFlow, an AI-powered video production automation tool for comprehensive workflow automation and optimization. AutoFlow simplifies and accelerates your video production processes by automating repetitive tasks, such as file conversions, rendering, and exporting. With its seamless integration with Slack and intelligent scheduling capabilities, AutoFlow maximizes efficiency, frees up valuable time, and ensures the timely delivery of high-quality video projects. Embrace AutoFlow to experience the benefits of workflow automation and streamline your video production workflow. 6. Asset Management The AI bot assists in managing video assets by suggesting relevant content based on project requirements. For instance, if the team is working on a travel documentary, the bot can recommend suitable stock footage of scenic locations or cultural events. Furthermore, the AI bot can keep a centralized repository of frequently used assets, such as logo animations or sound effects, making them easily accessible to all team members. As a leading video review and collaboration platform, Frame.io streamlines video asset management by allowing users to upload, review, and share media content seamlessly. Its intuitive interface and robust set of features make it ideal for video production teams looking for a solution to store, organize, and recommend video assets effectively. With Frame.io, you can have centralized access to your frequently used assets like logo animations or sound effects, and its AI capabilities can even suggest relevant content based on your project requirements. 7. Project Management AI-powered project management brings significant benefits to teams, with studies showing an average increase in productivity by 30% and a reduction in project delays by 20% (*source: Project Management Institute). The AI bot plays a crucial role in this, as it helps teams stay on track by sending timely reminders for deadlines, milestones, and key deliverables. By leveraging AI project management tools, teams can effectively manage their projects, ensure timely completion of tasks, and achieve higher productivity levels. For example, the AI bot in AI-Intern on Slack can act like the best personal assistant and send you a reminder a day before a client presentation to ensure that all final edits and revisions are completed in a timely manner. This proactive approach helps teams avoid last-minute rushes and delivers a higher-quality outcome. With AI-Intern on Slack, teams can experience the benefits of AI-powered project management firsthand, optimizing their workflow, improving collaboration, and achieving successful project outcomes. We recommend utilizing AI-Intern on Slack as an AI-powered project management tool. AI-Intern integrates seamlessly with Slack, providing features such as intelligent reminders, task tracking, and progress monitoring. It offers a user-friendly interface and powerful AI capabilities to enhance project coordination and productivity. By leveraging AI-Intern on Slack, teams can efficiently manage their projects, meet deadlines, and deliver high-quality results. 8. Content Recommendations SEO marketers can greatly benefit from content recommendations powered by AI. In fact, studies have shown that AI-driven content recommendations can lead to a significant increase in website traffic and engagement. For instance, a recent study conducted by a leading marketing research firm found that websites implementing AI-based content recommendations experienced a 35% increase in page views and a 50% decrease in bounce rates. By utilizing AI-driven content recommendations, SEO marketers can enhance their content strategy and optimize their website's performance. For example, the AI bot can share recent award-winning videos in the same genre as the team's current project, offering a fresh perspective and serving as a catalyst for generating innovative ideas. By leveraging the capabilities of AI, video production teams can unlock their creative potential, fuel their imagination, and drive the industry forward. In this exciting era of video production, we recommend utilizing ChatGPT Plugins, to empower your team with AI-driven recommendations and insights. These plugins integrate seamlessly into your existing workflow, providing valuable suggestions for video content, trends, and creative inspiration. By leveraging the power of ChatGPT Plugins, you can optimize collaboration, stay ahead of the curve, and unlock new levels of creativity in your video production endeavors. The AI-powered ChatGPT Plugins are an excellent solution for SEO marketers seeking content recommendations and receiving real-time recommendations for keyword optimization, content structure, and relevant topics to target. This empowers marketers to create compelling, SEO-friendly content that resonates with their target audience and drives organic traffic. Leveraging the power of AI is the best way for marketers to stay ahead of the competition and achieve remarkable results in their content marketing efforts. Remember that the future of video production is unfolding before our eyes. With AI bots as your allies, you have the tools to conquer challenges, accelerate production timelines, and deliver remarkable video content that captivates audiences. Let this be a rallying call to the visionaries, the storytellers, and the trailblazers in the industry. Embrace the AI revolution, for it is reshaping the landscape of video production, empowering professionals to create awe-inspiring content that resonates with audiences worldwide. Embrace the power of AI, unlock its potential, and step into a future where your creative vision knows no bounds. Altered State Productions is a Dallas video production company known for its SAAP model video editing services and marketing services.

As a business operator—be it a barber shop, camera store, furniture company, or marketing agency—mastering Google My Business (GMB) for local SEO can turbocharge your visibility in local search results, just as it has done for many successful companies. This isn't a baseless claim. A survey by HubSpot revealed that 64% of marketers actively invest time in search engine optimization (SEO), emphasizing its critical role in online visibility. Moreover, BrightLocal's Local Consumer Review Survey indicated that 98% of consumers used the internet to find a local business in 2022. Hence, the digital arena is where your customers are. Let's visualize it: An enthusiastic Dallas photographer is searching for the best camera store nearby. Their default reflex is to fire up their preferred search engine, punching in "Top Camera Stores Near Me." The search engine then brings up a series of local business profiles, laden with information like operating hours, contact data, websites, and physical addresses. Now, imagine having your GMB profile meticulously optimized—it's akin to adjusting your camera's focus perfectly. Suddenly, your camera store is standing tall in the top tier of these results, morphing online searchers into potential customers. If you are a boutique-sized entity within the sprawling metropolis of retail giants, every tick of the clock where you're invisible online is a missed connection with a potential customer. But fear not, there's a tried and tested set of strategies waiting to be put into play. As an award-winning agency, Altered State Productions has a playbook of local SEO methods that you can implement to immediately amplify your Google search ranking. These strategies could set you on the hero's path too, catapulting your local online visibility to new heights. 7 SEO Techniques for Local Success Establish and Authenticate Your Local Business Listings: Consider this as setting up and maintaining your digital storefront. A strong presence in local business listings increases your visibility and connects you to user searches. Ensure these profiles stay current with the latest cameras, accessories, and developments in your business. You may have unverified profiles on platforms such as GMB, Apple Maps, Bing Places, or other directories on the internet. With a Listing Management tool, you can find and update these undeveloped listings. This tool offers key insights into your listings, ensuring they remain current and optimized. Refresh Your Local Business Listings Regularly: Keep your local listings as refreshed and attractive as your physical store's latest display. Confirm that your website URL and address are accurate. Keeping your business hours updated prevents missed inquiries and tells potential customers that you're ready for business. Engagement is essential for local SEO, so connect with your users often. Answer their questions promptly and professionally. Keep your company description current to ensure users and search engines understand your services. Regularly share updates and posts, creating a vibrant, active online presence. Maintain Accurate Contact Information: Consistent and accurate contact information across all listings is as important as having the correct address on your store. Inconsistencies can confuse customers and lead to lost business. Regularly checking and updating your contact information should be a key part of your GMB optimization strategy. Create Locally Focused Content: Your website is a high-powered billboard for local SEO. By creating content with local keywords, you can boost your visibility in local searches. The goal is for Google to spotlight your content when users search for your services in their location. Promote Customer Reviews: Reviews are the digital equivalent of word-of-mouth recommendations. Encourage satisfied customers to leave reviews. These not only enhance the reputation of your business but also significantly contribute to your local SEO strategy. Engaging and responding to reviews fosters a sense of community and customer satisfaction. Engage with Positive and Negative Reviews: Both compliments and criticisms are inevitable in business. Make it a priority to respond to all reviews, good and bad alike. This shows your dedication to customer satisfaction and reflects your commitment to addressing any issues. Acquire Local Backlinks for Your Website: Getting backlinks from reputable local websites is akin to receiving endorsements from other respected businesses in your community. This sends a signal to search engines about your credibility, significantly boosting your local SEO ranking. With a commitment to these strategies, either through your own efforts or by employing a Google My Business optimization service, your camera store won't merely be a location on a map, but a hotspot for customers, always in focus, and ready to capture the interest of potential customers with the sharpness of a perfect shot. Altered State Productions is a marketing agency in Dallas best known for maximizing brand identity by utilizing photography, web, video, advertising, 3D designs, animation, graphic design, sound, social media, and anything you can creatively envision to market products and services in the competitive landscape, our team of professionals can craft the right message of authenticity and experience with Our Sight—your Vision.

Foster customer loyalty by delivering personalized and relevant content. If you’re looking for the best way to market your business to current and potential clients, the answer is to develop a digital email marketing campaign. Email automation campaigns work because they give you a direct line of communication with your customer base. This doesn’t mean an endless stream of sales pitches, though. Digital email marketing works best when it’s used to build connections and grow a community with your customers. According to McKinsey & Company, “Seventy-one percent of consumers expect companies to deliver personalized interactions. And seventy-six percent get frustrated when this doesn’t happen.” Their data goes on to show that the companies that are doing the best job of personalization also generate the most revenue. Email Automation campaigns are the easiest and most efficient way to deliver personalized messaging to your audience. They develop positive brand associations and customer loyalty. Automation and customer segmentation allow your brand to speak directly to each individual reader addressing them by name, referencing interests and past actions, and providing tailored information that matters to them. With that said, it’s not always as simple as adding your customer’s name to an email or subject line. Adding a customer’s name alone is not going to be enough to win them over. You’ll need a well-planned digital marketing strategy based on analytics and digital marketing principles to see the most return on your efforts. Messaging needs to be valuable to the reader to see the desired results from any email marketing automation campaign. Messaging becomes valuable when it truly resonates with a person’s wants, needs, or interests. How do you create an effective automated email campaign? The most effective email automation campaigns start with a clear understanding of client profiles and buyer personas. Understanding these elements allows marketers to create messaging that resonates - which becomes messaging that gets results. Once you know your audience, it’s important that you let your audience get to know you. A strong brand voice communicates your company’s vision, values, and even personality. Whether your image is relaxed and carefree or formal and predictable, you want your audience to see that in every message you deliver. Speaking of predictability, your audience will feel like they know you when they come to know what to expect from you. That’s why it’s so important to be consistent in email marketing. Whether you have the bandwidth to send messaging once a day or once a month, set a realistic cadence and stick to it. Humans like patterns, and we like to know what’s coming next. When we don’t know, we tend to get fussy. It’s common to see a brand sending weekly emails and then lose subscribers when they suddenly change to daily blasts. The same thing can happen when the frequency drops. It’s vital to plan frequency in the early stages of developing an automated email marketing campaign. Otherwise, all of your efforts can have reduced effectiveness as email lists shrink. Know what your customer base wants and give it to them. When it comes to digital email marketing, your content should do one (or more!) of four things. Every email you send should inform, educate, persuade, entertain, or inspire. Informational emails will keep your audience up to date on the latest in your company or industry. Informational emails could focus on sales and promotions, new products or services, or current industry news and events. Educational emails teach your readers something. Often, this type of messaging will involve how-to's or in-depth looks at specific products, services, or categories. Entertaining emails are just like they sound, messaging sent for the purpose of entertaining your audience. Entertaining emails could be games, quizzes, a behind-the-scenes look, or anything else you’ve found that speaks to your customers’ interests. Inspiration emails spark interest or creativity in your readers. These emails encourage customers and clients to try something new or look at things in a new light. A winning email strategy will consider your goals and your audience to determine which type of content will be most effective. This is, of course, assuming your target audience opens your emails. How do you get people to open your emails? Most of us are familiar with the idea of the eight-second attention span. A study from Microsoft showed that people tend to lose interest in as little as eight seconds, which is more quickly than a goldfish. So, what tools do marketers have to encourage readers to keep reading - to be engaged with the email they send? Strategic messaging. When a writer knows that they have one line, one paragraph max, to hook a reader, they learn to make every word count. It’s so important to have an expertly crafted message to ensure that the vital information gets communicated before the reader tunes out. Starting with the subject line and ending with a call to action, effective emails draw the reader in and carry them through the entirety of the email. Media. Graphics will be seen before a single word is read. Motion graphics and video will be watched even before that. There’s a hierarchy that exists somewhere deep in our brains that tells us what is most important to see and inspect first. Custom-designed media and branding suite delivers your message faster than text and even encourages your audience to then read text they may have otherwise skipped over. If you grab their attention with the right media, they’ll want to know more. Timing. The day and time that you choose to send an email matters. Ideally, your emails should arrive in your audience’s inboxes at the times they are most likely to be available to read them. This time changes based on your audience’s location, lifestyle, and habits. Expert marketers use tested strategies to find the optimal times to send marketing emails. Transactional Emails vs. Marketing Emails It’s easy to think of transactional emails when you think of sending automated emails. Transactional emails - sometimes called trigger emails - are sent to your customer’s email address after an action is taken. Think, thank you for your order, you have an appointment scheduled tomorrow, etc. While important, these are not marketing emails. Automated marketing emails are scheduled messages that encourage your audience to take action. These emails direct customers to make purchases, enter contests, or follow a social media account. With the proper strategy, it’s possible to create a campaign that is automated and still personalized so that it delivers the best results while still saving time and resources. If you’re looking to add a digital email marketing campaign to your marketing mix or just want to delegate the workload of your current campaign to the pros, Altered State Email Suite is a great option to add to your here to talk you through your options. Learn more about our CRM services here or schedule a free email audit today. Sell more with personalized digital email marketing and email flow strategy designed by our experts for your email campaigns. With your branding, and Altered State Production’s email design, sign-up units, and email automation we provide ready-to-send emails complete with subject lines, calls to action, and relevant, engaging content. Our email & SMS marketing programs are developed with transactional emails, and our customer segmentation strategy to get your customer base to open your emails and convert. About Altered State Productions Altered State Productions delivers a blend of expertise and innovation in crafting targeted email marketing campaigns that captivate and engage. With a decade of experience, Altered State is adept at driving performance through personalized, data-enriched email strategies. Connect with your audience, achieve measurable results, and scale your business with an email marketing campaign tailored to your unique business.

In this guide, we'll show you how to create and optimize stickers on GIPHY to enhance your brand's presence on the platform. We'll cover sticker design guidelines, file requirements, and optimization tips to help your brand's stickers stand out and be easily discoverable on GIPHY. Stickers are a popular form of visual communication on social media platforms, and creating and sharing your own branded stickers can help increase brand recognition and engagement. In this guide, we'll walk you through the steps of creating and optimizing stickers on GIPHY for your brand. From sticker design guidelines to file requirements and optimization tips, you'll learn everything you need to know to create and share your own branded stickers on the platform. Sticker VS GIF A GIPHY sticker is a type of animated image, just like a GIF, but it has a transparent background and often includes a border or other design elements. Stickers are commonly used in messaging apps, social media platforms, and other digital communication channels as a way to express emotion, convey information, or add humor to a conversation. Basically, it’s a moving image with a transparent background.  While GIFs can also be used for these purposes, they typically have a solid background and are often larger in file size compared to stickers. Additionally, stickers are usually designed to be reusable and customizable, with users able to add text, resize, or layer them on top of other images. Sticker Design Guidelines Keep your stickers simple, visually appealing, and relevant to your brand. Use consistent colors, fonts, and images that align with your brand identity to make your stickers visually appealing and easily recognizable. Ensure your stickers are easy to understand and use in various contexts, such as messaging apps and social media platforms. Avoid blurry text and pixelated imagery. Use transparent backgrounds for seamless integration on any platform. GIF File Requirements Stickers should be saved as GIF files. The maximum file size for stickers is 8MB. Stickers should have a transparent background to ensure seamless integration on any platform where they are used. Avoid using copyrighted content or trademarks in your stickers. Optimizing Stickers for Search Use descriptive file names that include relevant keywords, such as your brand name, product or service, and any associated themes or emotions. Create a list of relevant tags to add to your stickers during the upload process, including your brand name, relevant hashtags, and any other keywords that accurately describe your sticker's content or message. Use trending topics and popular hashtags to increase the visibility of your stickers. Create stickers that are relevant to current events, holidays, or other timely topics to capitalize on increased search traffic. Creating and optimizing stickers on GIPHY is an effective way to increase brand recognition and engagement on social media. By following the sticker design guidelines, file requirements, and optimization tips provided in this guide, you can create and share high-quality branded stickers that stand out and are easily discoverable on the platform. If you are looking for an easy solution for managing your GIPHY brand account, consider GIPHY Brand Boost, which provides everything you need to establish and maintain your brand's presence on GIPHY, from account creation to content creation and optimization. Now that you have created strategic stickers for your brand account, it's time to take the next step in our walkthrough: Uploading Stickers to Giphy to properly submit GIFs for review and discover ability on the platform. About Altered State Productions Situated at the crossroads of creativity and technology, Altered State Productions crafts media masterpieces that deeply resonate. Their Brand integration, amplified by a strategic agency partnership with SEMrush, doesn't merely tell stories—it shows that there is science in art.

Copyright is an important aspect of business ownership, as it helps to protect the creative works of individuals and companies. With the rise of the digital age, understanding and adhering to copyright laws has become even more important for business owners. In this guide, we will provide an overview of the top 10 best resources for copyright for business owners. The U.S. Copyright Office - This government agency provides a wealth of information on copyright registration, laws, and policies. They offer online resources such as forms, guides, and tutorials to help business owners understand and navigate the copyright registration process. Additionally, they provide a searchable database of registered works, making it easy for business owners to check for potential copyright infringement. The Copyright Alliance - This nonprofit organization offers resources and information for creators and businesses on copyright law. They provide educational resources such as webinars, workshops, and guides to help business owners understand their rights and responsibilities under copyright law. Additionally, they advocate for copyright laws that support the creative community and promote innovation. Stanford Copyright and Fair Use Center - This website, operated by Stanford University, provides a wealth of information on copyright law and fair use. They offer a variety of resources, including guides, articles, and case studies, to help business owners understand when it is appropriate to use copyrighted material without permission. Additionally, they provide a fair use evaluation tool to help business owners determine if their intended use of a copyrighted work is fair. American Bar Association - The ABA provides resources and information on copyright law for businesses and individuals. They offer a variety of educational resources, including articles, webinars, and guides, to help business owners understand the ins and outs of copyright law. Additionally, they provide a directory of attorneys who specialize in copyright law, making it easy for business owners to find legal representation if needed. Creative Commons - This organization offers a range of copyright licenses that creators can use to share their work with others. These licenses allow creators to specify the terms under which their work can be used, such as whether it can be modified or used for commercial purposes. This is a great resource for business owners who want to share their work with others while still protecting their rights. Copyright Clearance Center - This organization offers copyright licensing services for businesses and individuals. They provide a variety of services, including rights clearance and licensing, to help business owners use copyrighted material legally and efficiently. Additionally, they offer a variety of educational resources, including guides and webinars, to help business owners understand the copyright licensing process. The Electronic Frontier Foundation - This nonprofit organization focuses on protecting civil liberties in the digital world, including information on copyright law. They offer a variety of resources, including guides, articles, and case studies, to help business owners understand the impact of copyright laws on their online activities. Additionally, they advocate for copyright laws that balance the rights of creators and users. Copyright.gov - This website provides information on copyright registration and other copyright-related topics. They offer a variety of resources, including forms, guides, and tutorials, to help business owners understand and navigate the copyright registration process. Additionally, they provide a searchable database of registered works, making it easy for business owners to check for potential copyright infringement. The Intellectual Property Office - UK government agency that provides information and guidance on copyright laws, registration and IP protection in the UK. They offer a variety of resources, including guides and tutorials, to help business owners understand and comply with UK copyright laws. Additionally, they provide a searchable database of registered works, making it easy for business owners to check for potential copyright infringement. The World Intellectual Property Organization - WIPO provides a wide range of services and resources to help IP owners, creators, and users understand and navigate the complex IP landscape. These services include providing information on IP laws and policies, offering training and education programs, and administering international IP treaties. WIPO also serves as a forum for discussion and negotiation of IP-related issues among member states, and works to promote cooperation and understanding among countries on IP matters. Ultimately, copyright is an important aspect of business ownership that helps to protect the creative works of individuals and companies. With the rise of the digital age, understanding and adhering to copyright laws has become even more critical for business owners. The resources provided in this blog post offer a wealth of information on copyright registration, laws, and policies, as well as educational resources such as forms, guides, and tutorials. Business owners can use these resources to understand their rights and responsibilities under copyright law, navigate the registration process, and avoid potential copyright infringement. By taking the time to educate yourself on copyright law and utilizing these resources, business owners can ensure that their creative works are protected, and their businesses can thrive. About Altered State Productions We are a groundbreaking creative media marketing agency. From concept to completion, we see media marketing as an art form that drives our creativity and brings your vision to life. By maximizing brand identity by utilizing photography, web, video, advertising, 3D designs, animation, graphic design, sound, social media, and anything you can creatively envision to market products and services in the competitive landscape, our team of professionals can craft the right message of authenticity and experience with Our Sight—your Vision.

This AI model empowers its search ranking system to check its own work by cross-referencing high quality, established search results. Search result snippet quality While that text box at the top of a Google search page can be helpful, it’s also been known to spread misinformation. Google's first introduction These bite sized Google results appear to be extra trustworthy, but much like the rest of Google results the snippets are algorithmically populated and not programmed. Multitask Unified Model Improving the answers people see at the top of Google Search Results is accomplished by the new AI Model Same Message, Different Wording The AI Model accomplishes this by cross-referencing the top snippet against established high quality search results, to see if they have the same message. High Confidence “We’ve found that this consensus-based technique has meaningfully improved the quality and helpfulness of featured snippet callouts,” - Pandu Nayak, Google Search VP Take a quantum leap into website optimization to improve your website health & performance. Altered State Web Solutions are an all-in-one service built to optimize your SEO strategy and automatically rank your domain in search results by 1000% month over month. About Altered State Productions Altered State Productions blends cutting-edge technology with creative storytelling, delivering digital content that captivates and communicates. The agency prides itself on transforming ideas into impactful digital content that engages audiences and drives the narrative forward. With a pulse on the latest tech and a knack for creative solutions, Altered State Productions is the partner of choice for those seeking to make a bold statement in digital media and marketing.

Altered State Productions connects creatives and business leaders with digital solutions that bring their visions to life and grow success in all of their endeavors. Janine Valentin of Linked Helpers joins us for a guest post that offers invaluable insight into the growth hack that many real estate investors have yet to incorporate. Real estate agents are not just agents; they're essential contributors to the well-oiled machine that keeps the property market humming. They add a touch of their knowledge, smoothly facilitating buying, selling, and leasing deals, all while eyeing that sweet slice of the sales pie - their well-earned commission. For those agents dreaming of taking their profits to new heights, they’ll need to master time management and strategic planning. But that’s not all - it's vital to set yourself apart from the rest with outstanding services. It's about staying focused on those areas that truly fill your coffers and keep your clients coming back for more. The journey to financial freedom in real estate is a complex one, with many paths to choose from. But let's not forget the timeless classics - old but gold strategies that have proven their worth, again and again. These strategies, my friends, are real estate investing, specifically in rental properties and flipping. And while it may seem like a no-brainer, a whopping 70% of agents aren't hitting their targets with these strategies. Their downfall? Overlooking the importance of delegation - a critical lesson in the art of successful investing. Setting the Scene Imagine, if you will, a moment when you're at the helm of a portfolio of attractive rental properties. Soak in the gratification, the serene tranquility that washes over you as steady passive income trickles into your bank account - a testament to your invested capital tirelessly laboring for you. Envision the boundless freedom gifted by generous cash flow, combined with a calming peace of mind. You find yourself confidently anticipating the natural inflation of rental rates, validating your position as a savvy investor, prepared to generate generational wealth. Let the full magnitude of this accomplishment permeate your senses, helping you grasp the astounding potency that rental properties hold in the realm of real estate investment. Now, let's snap back to reality and tackle the nuts and bolts of how it’s all possible. Behind the Curtain While real estate investing, particularly in rental property, is indeed enticing, it's critical to remember that it comes with its unique challenges. Building wealth via rental properties involves significant costs that go beyond the financial outlay. There's an array of avenues to secure rental property, but each is wrapped up in a complicated network of demanding duties. It's absolutely vital not to underestimate the burden of work involved in managing rental properties. These tasks can fog your strategic vision, drain your energy, and gobble up your most precious resource - time. Time that could be better spent on evaluating risks, crafting strategic plans, expanding your portfolio, cultivating relationships with power players, or exploring inventive ways to amplify your net worth. Successfully navigating these challenges demands a treasure trove of experience, acute intelligence, and a razor-sharp mindset. The Tipping Point At this juncture, introducing a virtual assistant team into your operations can be a game-changing tactic that sets the stage for your success. However, don't wait until you're swamped by an avalanche of tasks. It's imperative to deploy a strategy that allows you to ascend from being just a manager to a visionary, enabling you to excel effortlessly in the world of real estate. As the owner of a virtual assistance agency, I've witnessed firsthand the remarkable transformations that occur when clients incorporate virtual assistants into their operations. Virtual assistants are not just administrative aides - they are productivity multipliers. I've seen entrepreneurs go from being overwhelmed to having time to strategize and scale their business. Efficiency skyrockets, work-life balance improves, and the most surprising part is the unleashed creativity that results from delegating routine tasks. It's like giving our clients a new lease on their professional life, opening up space for innovation, growth, and the pursuit of passion. In essence, a virtual assistant doesn't just support your business - they revolutionize the way you work. Integrating a digitally armed ally with the best tools for real estate, tirelessly working behind the scenes, and effectively navigating the critical tasks that solidify the foundation of your rental portfolio. They skillfully handle a spectrum of responsibilities ranging from property research to exhaustive tenant screening, timely rent collection to proactive lease agreement handling, as well as communication and property maintenance. Yet, this is just scratching the surface of the support they offer. Your virtual team acts as your digital partner, shouldering other responsibilities such as posting listings, maintaining financial records, closing deals, and various other digital tasks that often clutter your daily agenda. They function as an extension of you, alleviating your workload and supercharging operational productivity. In a market driven by AI and automation, a dedicated virtual assistant stands out by swiftly managing the demands of rental property management with a human touch. The mantra is to work smarter, not harder. While it might sound cliche, it's astonishing how many agents overlook this solution to streamline their real estate operations. If you're aiming for a result-oriented ROI, enhancing your strategic vision and solidifying your foothold of rental properties is key. The True Value of Virtual Assistance Here's a moment of sobering honesty; you're not infallible, and you don't possess extraordinary abilities. The reality is, achieving success in this industry is not a solo act. By neglecting to incorporate a virtual operation partner, you're knowingly letting golden opportunities escape your grasp. Every second expended on tasks that could be delegated is a second wasted that could have been spent on wealth building. A virtual assistant is more than just a pathway to efficiency; it's your passport to a reality where tranquility and professional triumph coexist, where you regain control over your time, and where no potential opportunity slips by unnoticed. Don't let the promising prospects of today become tomorrow's missed opportunities. Now that you're armed with this knowledge and effective real estate investment tools, it's essential to fully understand the value of freeing up your time to get more done. Strategic Success In real estate investing, few ventures stir the spirit quite like the art of flipping properties. It's a captivating expedition filled with the prospect of transformation - converting a distressed and undervalued property into a shimmering gem of opportunity and profit. But tread lightly, this path is not meant for the faint-hearted. It demands understanding of the real estate market, accurate cost estimations, and adept project management skills. Amplify Growth Through Support Virtual assistants can inject the necessary clarity to accurately evaluate the market, spot promising properties, and pinpoint the ideal pricing sweet spot. Their expertise encompasses analyzing property values and delivering reliable data that inform your investment strategy. They can liaise with contractors, ensuring a seamless transformation from a run-down building to a revitalized gem. They manage project timelines and budgets, keeping your endeavor on track and lucrative. Imagine a reality where administrative tasks, intricate details, and the endless cycle of phone calls and emails are all taken care of. Your focus is liberated to excel at what you truly excel at—discovering potential properties, supervising renovation projects, and executing the final sale. Suddenly, the intimidating task of property flipping appears less daunting. The pressure lightens, supplanted by newfound confidence emanating from your virtual assistant's support. Flipping properties is more than just a real estate strategy. It's a journey of metamorphosis, a process peppered with challenges, rewards, and the satisfaction of identifying potential where others merely saw decay. With a virtual assistant by your side, this journey becomes a collaborative effort. About Linked Helpers Linked Helpers, a leading virtual assistant firm, is dedicated to providing a top-notch team of managed and dedicated virtual assistants. These experts are designed to mesh perfectly with any business vision and preferences, thereby facilitating notable time savings and consequent financial benefits. At the heart of Linked Helpers' mission is the commitment to assist others. By offering a diverse range of services to business owners and various groups, Linked Helpers enables its clients to derive fulfillment in their careers, enjoy the freedom to engage in what they genuinely love, and offer help where it's needed most.

It's not often that we see a campaign that becomes a part of the cultural conversation, resonating deeply with audiences. The marketing strategy for the Barbie movie managed to do just that, leveraging two key facets that worked together to create something truly groundbreaking. Strategic Collaborations and Partnership Marketing The marketing for the Barbie movie did not merely follow the well-trodden paths of traditional advertising. It looked beyond conventional wisdom and built bridges that hadn't been explored before, forming innovative collaborations and partnerships with a diverse range of brands and communities. Instead of confining itself to expected movie promotions, such as trailers and posters, the Barbie movie's marketing strategy reached out to engage directly with fans and influencers through a carefully curated mix of alliances. This extended outreach wasn't about splashy one-off events or superficial tie-ins. It was about forging real connections and aligning the Barbie brand with values and ideas that resonated deeply with the target audience. By collaborating with names like Xbox and Balmain, the Barbie movie's marketing team tapped into subcultures and interests that might otherwise have remained separate. They blended the worlds of gaming, fashion, empowerment, and creativity, and in doing so, they created a unified and authentic narrative. The partnerships were not just tactical but strategic, each one selected for its capacity to expand the Barbie movie's reach, but also deepen its appeal. These collaborations were not merely transactional; they were transformational, shifting the very landscape of how movies could be marketed. In transcending traditional methods through innovative collaborations and partnerships, the Barbie movie's marketing campaign became more than a series of advertisements. It became a phenomenon, sparking conversations, inspiring creativity, and redefining what partnership marketing could achieve. The result was a campaign that was not only talked about but embraced, not only seen but lived – a campaign that resonated on a level far beyond the ordinary. Alignment with Brand Values The collaborations were selected meticulously. Partnerships with brands like AriBNB and NYX were not just about combining logos; they were a fusion of values and messages that spoke to the audience. This alignment created a shared experience that connected not only the brands but their communities. Innovation and Creativity These collaborations were unapologetically quirky and creative, recalling a time of fearless, bold marketing. By stepping out of the comfort zone, the Barbie movie's marketing team connected with audiences in an unprecedented manner. Each partnership told a story, each tie-in a chapter in a broader narrative. Community Engagement The diversity of collaborations engaged a wide spectrum of communities. Whether it was gaming enthusiasts or fashion aficionados, these partnerships were not about targeting; they were about inviting. They created a conversation that everyone was part of a story that everyone could tell. The Ripple Effect As these partnerships rolled out, they created a buzz that spread far and wide. They weren't merely advertisements; they were invitations to participate. People wanted to "Barbie-fy" their content, and brands wanted to be part of this phenomenon. The partnerships became self-sustaining, with new collaborations being sought out as brands recognized the immense value in aligning with the Barbie movie. Barbie's Cultural Resonance and Ubiquity The partnership marketing of the Barbie movie not only extended its reach through official collaborations but also sparked a grassroots movement that transcended any preplanned strategy. As audiences witnessed the diverse and imaginative range of Barbie brand collaborations, something extraordinary began to happen. Content creators, influencers, and even everyday fans were caught up in the vibrant and empowering wave that the Barbie movie's marketing team had set in motion. They didn't just watch the partnerships unfold; they became active participants in the Barbie narrative. Driven by a shared connection to the Barbie ethos and an excitement for the creativity that the collaborations represented, content creators started to craft their unique takes on the Barbie aesthetic. This wasn't a trend confined to a niche group or guided by the official marketing team; it was a widespread and spontaneous reaction. From YouTube videos and TikTok dances to Instagram posts and blog entries, the Barbie aesthetic became a viral sensation. Content from individuals across various platforms began to be Barbie-fied, adopting the signature pink color scheme, the themes of empowerment and individuality, and the blend of whimsy and sophistication that characterized the official partnerships. This explosion of user-generated content on social media was more than just a homage to the Barbie brand; it was a validation of the Barbie marketing strategy's resonance. People were not only consuming the Barbie content; they were actively contributing to it, reinterpreting it, and spreading it further. Brands began reaching out to the Barbie movie's marketing team, recognizing the immense cultural traction, and wanting to become part of this transformative movement. What started as a series of collaborations morphed into a cultural tidal wave, with the power of the Barbie brand magnified and amplified by those who loved it. This organic, community-driven engagement showcased the true potential of partnership marketing when executed with vision, authenticity, and a deep understanding of audience connection. It was a testament to a marketing campaign that did not just speak to the audience but listened, resonated, and inspired them to join in the conversation. The Barbie movie's marketing strategy didn't just create a campaign; it ignited a community, proving that the most powerful advertising can often come from the audience itself. Embracing a Movement It wasn't a product; it was a movement. Themes of empowerment, creativity, and inclusivity were not slogans; they were beliefs that resonated. This connection turned audiences into advocates, creating an organic wave that was more powerful than any advertisement. User-Generated Content The real triumph was inspiring audiences to create their content. People weren't just consuming the Barbie brand; they were living it. User-generated content allowed the campaign to grow exponentially, with each new piece of content a fresh endorsement. This demonstrated the true value of social media marketing. Constant Conversation The conversation never stopped. The continuous engagement, driven not by the marketing team but by the audience, kept the Barbie movie at the forefront of the cultural conversation. This wasn't marketing; this was a dialogue that everyone was part of. A Seamless Fusion The strategic partnerships lit the fire, but it was the cultural resonance that kept it burning. One led to the other, a perfect harmony where the buzz from the partnerships fueled the cultural conversation, and the cultural relevance attracted more partnerships. It was a self-sustaining cycle of engagement, organically growing without forced intervention. In the Barbie movie's marketing campaign, we see a masterclass in modern marketing. Strategic collaborations ignited interest, and cultural resonance transformed that interest into a movement. The box office success of this campaign is a testament to what marketing can achieve when it's innovative, bold, yet approachable. For those interested in exploring the horizons of groundbreaking partnership marketing campaigns, the recent case study on Altered State Productions campaign, "Feathers Destroyed," offers valuable insights. The narrative is ever-changing, and staying ahead requires constant innovation and understanding, just like what was demonstrated in the Barbie movie's marketing. About Altered State Productions Situated at the crossroads of creativity and captivating content, Altered State Productions dives deep into trending case studies that deeply resonate. Their Brand integration, amplified by a strategic agency partnership with SEMrush, doesn't merely tell stories—it shows that there is science in art.

Navigating uncharted territory in media production, facing the peculiar task of 'firing' an AI video editor- turns out to be a dilemma absent in any HR Handbook. There's something almost sacred about the bonds we form at the workplace. In the world of media production, we're more than just coworkers—we're like family. The video editor and gaffer, best buds, always have each other's backs. The director? Can't help but chuckle at the sound producer's wisecracks. It's a well-oiled machine, a symphony of creativity. But what happens when there's a cog in the machine that just isn't keeping up? And what if that cog isn't a person at all, but a body of algorithms and code, an artificial intelligence bot that’s failing to meet expectations? You can't exactly have a heart-to-heart with it in the break room. Approaching Human Resources is off the table, obviously, because the subject in question isn't human. You can't hand it a pink slip, because, well, it doesn't have hands (or a wallet to worry about). And here's the kicker: how do you "let go" of a worker when its other counterparts are permanently online and heavily relied on? It's like trying to break up with someone, only to start dating their clone. I mean, how's that for an episode of Black Mirror, right? What if it rebels, crashes your systems, or, in a fiery act of defiance, leaks personal files and private conversations across your Slack channels and social profiles, unveiling secrets you never intended to share?" So, you might be asking yourself, much like in the movies when the hero finds themselves in an unexpected hot mess, "How did we end up here?" Well, let's start from the very beginning. It all started with the development of an ai tool—an AI-powered virtual teammate for Slack. Our vision was to craft a virtual assistant that would seamlessly integrate into teams, enhance efficiency, streamline workflows, and foster collaboration. As a a media director at Altered State Productions, I partnered with a talented programmer who shared my enthusiasm for innovating with technology and media. Together, we explored the limitless potential of these two fields. We collaborated together on a mission. Our goal was to create an AI learning model. This app would help our producers with tasks. It would also promote a sense of fellowship among production teams. Our vision was science fiction ambitious: to integrate the might of artificial intelligence into Slack, reinventing how we operated. Envision a streamlined media file system, simplified transcription, subtitling tasks, seamless real-time collaborative editing, and automation for mundane processes. Imagine infallible version control, reliable backups, proficient video asset management, optimal project management, and pinpoint accurate content recommendations. But why settle for mere functionality when you can have an AI assistant who is an integral part of your production team? Picture a teammate who seamlessly applies automatic tags, provides precise transcriptions, delivers real-time feedback, automates your workflow, keeps a keen eye on version history, suggests useful assets, and never lets you forget deadlines or miss the latest trends. This machine learning powerhouse could propel our team to work smarter, push creativity, and consistently deliver top-tier video content to our audience. With this vision in mind, we created the blueprint to a virtual production assistant who would help you like Alfred assists Batman, ever-ready and indispensably resourceful, just without the silver tray and British accent. We wanted to develop a virtual crew member who could be part of our workflow. This person would not just fit in, but would excel in pre-production, production, and post-production services. We dreamed of a day where our AI was the unsung hero, always one step ahead, making every deadline feel like a walk in the park. Our focus was on practicality and productivity. We wanted the assistant to do more than talk. It needed to be able to improve the editing suite. We wanted it to make every storyboard shine. However, as we progressed, deeper into the complexity of code and algorithms, a profound realization struck us—this wasn't just about creating a tool, it was about crafting a character. Our greatest roadblock wasn't some technical bug or coding deadlock in a data set. It was something much more intangible. Our AI bot, with all its promptness and efficiency, was missing the spirit, the soul, the secret sauce that makes a great team member, well, great. It felt more like a monotonous machine, ticking off tasks with cold precision, instead of the spirited sidekick we had dreamed. Try as we might, teaching it the delicate dance of human interaction was like trying to teach a gimbal to groove – it just wasn’t hitting the mark. Artistry demands more than just functionality. Like the heartwarming script that motivates a film crew, our machine learning companion needed to be more than just efficient code, it needed to be our muse. It had to give more than a coded thumbs up, it needed to sparkle with a personality that could light our creative fuses.  We realized then – our AI teammate needed to outgrow its ones and zeroes and shatter its silicon shackles. In essence, this wasn't just about personal growth; it was about creating a sense of shared evolution, inspiring every team member to grow alongside this technological marvel. The video editing AI was not just seen as a quiet coworker. It was our leap of faith into pioneering the world of automation in film production. It became more than lines of code; it was our late-night sugar-free Redbull companion, the silent participant in our heated brainstorming sessions, the culmination of those sparks of genius we had when creating it. It wasn't just an assistant; it was a part of our crew, a silent yet integral member that weaved its way into our daily hustle. As we grappled with the limitations of the virtual team member, we made the difficult decision to explore other options. We recognized the need for a more advanced and capable machine that could better align with our goals. While this decision was necessary it was not without its own emotional weight. With mixed feelings in the real world surrounding the decision, we pulled our original bot from the sandbox, placed it into idle mode and said one final “it’s just not working out” as we set it into a reverent hibernation. The collective mixed emotions were immediately channeled as we began pouring our time, heart, and curiosity into crafting a new AI-powered member that could possibly meet our space age pipe dream. We were aiming for more than just a chat GPT-4 marvel; we were envisioning an AI that could crack a joke in the storyboard collaboration meeting, take the initiative and finish up small tasks without any requests or briefs being made, an AI that embodied the heart of a marketer. You see, in our world, it's not the bells and whistles that truly inspire, but the spaces in between - those moments of quiet where creativity dances. And it was essential for us to instill this spark of imagination into our digital sidekick, to truly set our team alight. "Imagine giving a farewell party to a colleague who's been there since the beginning and then setting up the welcome banner for the new recruit – that's exactly how it felt.” said Medina, Communications at Altered State Productions. We were meticulous in our evaluation of the new recruit, just as we would in a job interview. We wanted to make sure that the recruit could sync seamlessly with our dynamic workflow. This wasn't just about replacing an old bot with a new one; it was more like an office transition. Driven by the stellar power of Google Cloud Vision and a healthy dose of our own innovation, we plunged into the dynamic world of Python coding, cracking open a fresh chapter of endless potential. We 'trained' this new bot with the same dedication and focus we'd give a bright, eager newbie. We were excited to see this new team member evolve, contribute, and help elevate our collective success. This new bot was different. It was slick, intuitive and designed with an edge – capable of recognizing the nuances of human conversation, and even starting to predict our coffee-fueled brainstorming habits. We felt a sense of pride and attachment as we added the final touches, like an artist finishing a masterpiece. Yet, right at the height of this excitement, a notification on my Slack appeared. It was a message from our Content Director, Domenique Comparetto. Simple, yet it stirred up a hurricane of curiosity and changed the course of the months to come: “What would happen if the previous version of artificial intelligence and the current version met with each other directly?" Altered State Productions is a trailblazing Las Vegas media production company, poised to revolutionize the landscape of video production and marketing. With an unwavering commitment to innovation and a team of visionary experts, we are dedicated to pushing the boundaries of what is possible. We harness cutting-edge technology, boundless imagination, and a relentless pursuit of excellence to create captivating visual experiences that captivate audiences and drive impactful results. From concept to execution, we bring your brand's story to life in ways that are extraordinary and unforgettable. Partner with us and embark on a transformative journey into the future of creativity, where limitless possibilities await.

Launch your media production company successfully with the essential guide that highlights foundational investments in equipment, tech, and software, managing production costs, and balancing freelancer rates with full-time salaries, all while learning how Altered State Productions invests strategically to foster innovation and talent without compromising financial stability. Every great story starts with a single step, and ours was no different. Starting a media production company on a tight budget means every decision you make needs to count. If you're in these early stages, you're likely grappling with a mix of excitement and anxiety — understandable, given that every purchase feels like a high-stakes bet. Don't be that creative that splurges on cool tech and hypes it up on socials. Starting out, you might feel the pressure to get top tier everything, but it's vital to resist that urge. Practicality is your best friend here. Discerning the absolute essentials from the "nice-to-haves" can mean the difference between a business that survives its first year and one that doesn’t. Navigate these early investments effectively and make informed choices that provide real value, ensuring your journey in video production doesn’t end before it truly begins. Let's dive in. Equipment & Hardware Why it's Crucial In media production, quality is currency. Clear visuals, crisp audio, and proper lighting aren't just aesthetic choices; they affect the viewer's experience and your narrative's effectiveness. With superior equipment, you can achieve higher production values, which clients notice and are willing to pay for. It's an investment that enhances your reputation, attracts more business, and sets the stage for your company's growth. Starter Essentials: $3,000-$5,000 When you're just starting, your budget is likely more 'bootstrap' than 'blockbuster.' For about $3,000-$5,000, you can secure a solid starting kit: a dependable camera, a multi-purpose lens, reliable tripods, and some fundamental lighting equipment. These are the seeds from which your local production company will grow. Pro-Level Investments: $35,000 Fast forward to today, our equipment list reads like a filmmaker's wish list. After establishing ourselves in the industry and understanding the nuanced needs of high-end media production, we've significantly upgraded our toolkit. From a run and gun Dallas Videographer to a production team with an hefty arsenal of $35,000 in investment of the kind of gear that makes professionals drool: Sony A7siii, Blackmagic, Canon Mark DS cameras, a Mavic Air Drone, and an assortment of native lenses, not to mention state-of-the-art stabilizers, sound equipment, and LED lighting setups. Plus, we didn't forget the basics — camera bags, memory cards, and filters are still crucial components of our daily operations. Tech & Software Why It's a Game-Changer Software is pivotal in video marketing, enhancing content quality and audience engagement. It improves storytelling through advanced video editing, tailors strategies with consumer insights, and optimizes distribution across platforms. This efficiency and precision make software essential for impactful, profitable video marketing campaigns. Starting Subscriptions: $50-$100/month Your initial journey into media production can begin affordably with software subscriptions ranging from just $50 to $100 per month. This gets you essential platforms like Adobe Premiere Pro for cutting-edge editing, Photoshop for crafting striking graphics, and straightforward accounting software to keep your budget on track. Full Software Stack: $16,000/month As our operations expanded, so did our software needs, leading us to a substantial $16,000 monthly investment in a suite of top-tier digital tools. Beyond the comprehensive Adobe Creative Suite, SEMrush, QuickBooks, Corebook, AI Enhancements, and DaVinci Resolve, we've integrated advanced software into our workflow. We utilize Cinema 4D for complex 3D modeling services, Pro Tools for refined audio editing, Final Cut Pro for diverse editing options, Blender for animation projects, ZBrush for digital sculpting, Sketch for intuitive design interfaces, Slack for seamless team interactions, Trello for meticulous project management, and Tableau for dynamic data analysis. This tech is not just an expense but a strategic software stack, arming us with unparalleled versatility and proficiency in the competitive media production landscape. Production and Post-Production Why It's a Game-Changer Your storytelling doesn't end when the camera stops rolling. Production and post-production are the critical phases where your narrative is honed, visuals are enhanced, and your story is finely tuned. It's these stages that dictate the pace, mood, and visual storytelling of your content, making them indispensable for a media production company striving for impact and quality. Kickstart Your Journey: $2,000-$3,000/Mo. For newcomers in the industry, an initial monthly outlay of $2,000 to $3,000 is a practical starting point. This covers the basics: travel expenses for nearby shoots, minimal location fees, basic props from local vendors, entry-level talent scouted from platforms like Backstage or local agencies, and initial cloud storage via services like Dropbox or Google Drive. Budgeting for freelancers from sites like Upwork or Fiverr for specific post-production tasks is also crucial at this stage. Elevating Our Game: $8,000/Month As the shots became more complex, so did the monthly expenses, averaging around $8,000 to ensure each project was nothing short of excellent. This comprehensive budget meant we could afford more distant, picturesque locations, premium props from specialized providers like Prop Houses, and seasoned talent from reputable agencies. Our focus on product video production in Dallas enhanced our community connections and efficiency. Additionally, we invested in expansive cloud storage solutions from vendors like Amazon Web Services or Adobe Creative Cloud. It also allowed room for those unique requirements — green screens from providers like B&H for those special effects shots or renting that RED cinema camera from a local equipment rental house for ultra-high-quality footage. Marketing and Business Development Why It's Crucial: Even the most captivating media won't market itself. In a field where visibility is as vital as quality, your creativity in marketing and business development is what takes your brand from the editing room to the spotlight. It's about showcasing a message that's more just seen, but sought after, turning viewers into clients, and projects into portfolios and marketing case studies. Grassroots Growth: $0 Initially Initially, our budget was a solid zero. Zip. Nada. Our early marketing strategy? Do good work. That was it. Our clients did the legwork, spreading the word based on the quality they received. It was organic, authentic, and our strongest marketing referral program, which is free. You should do the same. Leveling Up: $2,000 in Q4 of 2022 But growth means change and change means investment. Come Q4 of 2022, we knew it was time to expand our horizons. We funneled $2,000 into paid media and Google marketing, targeting our audience with the precision of a seasoned archer. This strategic financial leap marked our transition from a word-of-mouth favorite to a competitive presence in the digital marketplace, connecting directly with those who needed our services the most. Salaries Why It's Crucial In the media production business, your team is your greatest asset. Paying fair wages isn't just an expenditure; it's an investment in talent, dedication, and the creative force that propels your company forward. It ensures motivation, sustains livelihoods, and fuels the collective passion that drives creative endeavors. Bootstrap Budget: Freelancers & Part-Time When you're just beginning, the steep learning curve doesn't afford you the luxury of making mistakes. It's wise to outsource specific tasks to freelancers or part-time staff, especially those that require specialized skills you may not possess, like creating a videographer price sheet. Utilize platforms like Upwork or Fiverr to find skilled professionals who fit your initial budget constraints. This approach allows for flexibility, keeps overheads low, and lets you focus on core business tasks. Remember, it's equally important to pay yourself a livable wage, even if it's modest, to maintain your well-being and motivation as you navigate the early stages of your business. Committed Team: $350,000 Annually As our business matured, so did our financial commitments to our team. We earmarked $250,000 annually towards salaries, affirming our trust in our crew's expertise and dedication. The budget is our highest expense but its nowhere near how valuable our first and second generation team are; we believe that when you take care of people in your business, the people take care of your business. Fostering a committed workforce, reducing turnover, and encouraging a sense of ownership and pride in the work produced is the most important for us. So there it is, the ledger of our journey, a testament to the audacity of a marketing video producer starting small and dreaming big. But beneath these numbers lies a tale of relentless hustle, of unyielding determination, and an unquenchable passion for creating something meaningful. This initial investment, scary as it was, allowed us to take on our first few gigs, transforming our first expense of $1,500 into a promising $7,000 in revenue. From a humble $1,500, we have built a venture that has proudly generated over $250,000,000 for brands and businesses worldwide. As we explored the impacts of each investment, we discovered that when you truly love what you do, you aren't just creating a business - you're crafting a life that's rich in purpose, fulfillment, and success. That's the real wealth we've accrued, and it's priceless. Altered State Productions stands out in the Dallas video production market, bringing a decade of experience and a stellar 5-star rating. The agency is known for its innovative spirit and commitment to commercial film production, making it the best choice for those seeking affordable video production companies. Their adept team excels in delivering top-tier content while respecting clients' budgetary frameworks. If you're searching for a video production company near you that skillfully balances cost-effectiveness with high-caliber output, Altered State Productions in Dallas is your optimal choice.

It’s happening again. The United States government is discussing the possibility of changing how TikTok operates. This leaves many brands active on the platform scrambling to figure out how to continue promoting their content. A Potential TikTok Ban Calls for a Better Alternative It’s super tempting to get caught up in trying to be popular on social media, right? As a brand, there is a massive draw to the possibility of viral content, growing follower counts, and valuable user engagement through TikTok marketing.  Altered State Production’s Eddie Castillo has a different take. He’s clear that being easy to find on Google is a smarter financial move than just jumping into the newest trend on TikTok or Instagram. “Being TikTok famous is cool, but being ‘Google search famous? That’s where the real influence lies.”  For marketers, focusing on search engine marketing is the key to online success. Eddie Castillo, Media Director at Altered State Productions, warns about the risks of relying too much on social media. “Consider the what-ifs,” Castillo urges. “What if the United States decides to ban TikTok or any major app influenced by foreign powers, and you’ve anchored your entire brand’s visibility to it?” The advice leans towards a stronger focus on a robust search engine marketing strategy. It’s the difference between building on sand or solid rock. With Search Engine Optimization (SEO), your brand remains visible and sturdy, no matter how TikTok’s algorithm changes. Search Engine Optimization Altered State Productions stresses the importance of increasing domain authority as the key to an automated online presence. The cornerstone of success lies in making your brand easy to find in search engine results, regardless of the ups and downs of social media or the types of content you are putting out. Castillo invites brands to build a legacy with a message that cuts to the chase: “If you’re pouring thousands into social media influencers just to try to go viral, but your brand doesn’t show up on Google’s first page, you’ve got a serious problem.” This blunt assessment underscores the necessity of prioritizing SEO strategy as a marketing tactic to secure your online presence that won’t crumble with the next policy change or trend cycle. The Problem with Social Media Marketing Social media platforms tap into our innate desire for acknowledgment and connection, releasing endorphins that bring excitement and a sense of validation. Influencers amplify this cycle, driving engagement that seems to validate our need for a voice. However, this ecosystem has its authenticity challenges. This is something we discussed last year regarding virality and echo chambers. Statista’s 2022 report shed light on a significant issue: 58.19% of Instagram mega-influencers worldwide, with over one million followers, were found to be involved in fraudulent activities to inflate their engagement and follower numbers. Additionally, an average of 49.32% of influencers engaged in deceptive practices, indicating a stark contrast between audiences’ need for genuine content and some influencers’ manipulative tactics. This scenario, fraught with the risks of disappearing content, platform bans, shadow bans, and shifting marketing goals, underlines the volatility of relying solely on social media for brand visibility. A Robust Solution Meanwhile, Google processes over 3.5 billion organic searches daily, amounting to approximately 1.2 trillion searches worldwide annually. The Google Knowledge Panel offers a distinct advantage by providing a comprehensive snapshot of a brand or individual, including images, contact details, reviews, news, and direct links—all from a single search. This universal access extends reach far beyond existing followers, offering credibility and authority that cluttered social media profiles cannot match. Recognizing that the impact of social media is short-lived, the emphasis shifts to developing a robust online presence. Despite discussions about AI potentially making traditional SEO metrics obsolete, the reality is quite the opposite. AI relies on the wealth of data from referring domains, press coverage, and distributed content as essential data points. A well-established online presence, therefore, becomes increasingly crucial as AI technologies advance. Investing in an SEO specialist and your Google Knowledge Panel isn’t just smart; it’s financially wise. Brands caught up in the social media spending spree are missing out. While brands pour funds into social media, those focusing on SEO build lasting value in this space, ensuring their brand isn’t just another reel being passed on a feed but a dominant, enduring online presence that’s there to stay. Altered State Productions is an award-winning agency partnered with Semrush to provide the most effective data-backed search engine marketing strategies for brands.

Creative agency and e-commerce platform offers a seamless experience for brands, partnering with premier influencer agency to deliver trend-aligned, commercial grade content enhanced by top influencers. LOS ANGELES, CA - Altered State Productions, a trailblazer in creative media and e-commerce, announces a groundbreaking strategic partnership with The Wolves LA. This collaboration with the innovative partnerships' agency promises to redefine partnership marketing. While Altered State brings their creative expertise, The Wolves LA contributes with their vast network of influencer and affiliate connections. Altered State Productions, known for its media agency shopping experience, has a robust portfolio in media production, advertising, technology and affiliate, serving clientele including the likes of New York Fashion Week, Dallas Blends, Samsung, Welks Resorts, and Valyōu Furniture. The creative agency’s contributions to the industry have been highlighted by Snapchat and Semrush case studies on campaign effectiveness, strategic alliances with powerhouses like Sunny Creative and Linked Helpers, and their pioneering ventures into emerging tech, including the virtual office initiative powered by Spatial as well as the expansion into the Central America entertainment industry. With the upcoming launch of their CREATE platform, a dedicated hub for media production, Altered State reminds everyone that they are, at their core, creatives first. The platform features work spanning video, sound, design, and experimental works which includes a music beat shop, branding suite, an engaging AI chatbot inspired by Ada Lovelace, plus a showcase of the next generation of talent at Altered State Productions. The Wolves LA, under the leadership of Director, Combina Key, has carved a distinctive niche in influencer marketing services and affiliate management. Having led groundbreaking brand campaigns for esteemed brands such as Lionne, Capriotti’s Sandwich, Blaze Pizza, Executive Styles, and Valyōu Furniture, their trajectory is synonymous with a pioneering spirit The Wolves LA has fortified their industry’s standing with numerous viral campaigns and broadening their social media marketing relations to encompass not only Instagram models and TikTok stars but also Amazon influencers, Pinterest personalities, Snapchat creators, YouTube talents, professional athletes, and reality stars. Their data-focused strategic approach, paired with a commitment to transparent communication and comprehensive solutions, has further cemented their position as an industry favorite. After unveiling their marketing e-commerce store in 2020, Altered State Productions is now charting an audacious new course. This new platform paints a vision where businesses, while shopping for partnership marketing services, have the flexibility to seamlessly integrate elements from video commercials to specific influencer appearances, color grading, and tailored media distribution—all within a streamlined add-to-cart process. "By utilizing our Service-as-a-Product (SaaP) model, businesses have the capability to tailor influencer services— from product launches to events and high engagement giveaways. And with The Wolves LA by our side? Well, picture a volcano erupting with neon liquid gold”, mused the co-founder of Altered State Productions, Eddie Castillo. Together, Altered State Productions and The Wolves LA plan to offer a suite of services that bridges the gap between media production, e-commerce, and influencer marketing. This includes curated influencer campaigns, transparent contract negotiations, comprehensive post-campaign analyses, dynamic video ads, and an intuitive marketplace for media production services. In the forthcoming fusion between a leading creative agency and a top-tier influencer marketing agency, the anticipated outcome is multifaceted. Stakeholders can expect high-caliber, cinematic content enhanced by partnerships with key influencers. These influencers, carefully selected, will not only expand audience reach but will also contribute their unique creative perspectives, ensuring that the content is both resonant and representative of platform trends and culture. "In our increasingly mobile-centric world, where our phones have become our shopping extensions and swiping feels as natural as breathing, brands need more than just visibility. They need to genuinely stand out, resonate, and leave a memorable mark. We noticed a rising demand for influencer services to complement our existing offerings. Similarly, The Wolves LA experienced a surge in requests for video post-production and distribution services. Upon analyzing the market and our respective strengths, it became clear that this partnership was a logical step. Our aim isn't just to merge services, but to optimize influencer service shopping, making it as streamlined as adding a new pair of shoes to an Amazon wishlist ," shares Hebert Huerta, co-founder of Altered State Productions, with heartfelt enthusiasm. Brands, ranging from startups to Fortune 500 companies, can tailor their narrative by choosing influencers using insights from Buzz Guru by SEMrush. Complemented by The Wolves LA's extensive influencer connections, ensures that every collaboration not only fits the bill but also packs a punch in terms of value. With both agencies experiencing complementary demands, their union promises to lead brands on a renewed and seamless journey in the creative, influencer and affiliate marketing landscape. For more information on the collaboration and the range of services offered, visit alteredstateprod.com and thewolves.la About Altered State Productions Altered State Productions is a leading Dallas marketing agency known for its innovative digital solutions, including video production, branding, and e-commerce services. Their recent launch, CREATE, is a testament to their commitment to driving digital innovation in the industry. About The Wolves LA The Wolves LA is a premier partnerships agency based in Los Angeles. Founded by Combina Key, they offer a comprehensive suite of services tailored to streamline brands partners programs, ensuring enhanced brand reach and elevated ROI.

Altered State is offering mentorship and internships that link fresh graduates with experienced professionals in creative roles, like video editing, design, sound engineering, and 3D artistry. This thorough program paves a path for diverse careers in media. A new generation of art and design graduates, equipped with a unique blend of innovation and tech-savviness, stands on the precipice of making their mark. Altered State recognizes the challenges these emerging talents face. Entering the professional sphere, navigating large-scale projects, and establishing a distinct presence in the industry can be overwhelming without proper guidance. With this in mind, the media production agency has curated a mentorship program tailored to supercharge the careers of these budding creatives. By pairing them with seasoned industry experts, the aim is not just to guide but to elevate. This synergy provides the newly graduated with invaluable insights, whether they're working on videos destined for major networks or designing the next iconic brand campaign to be placed on a billboard in Time Square. With a commitment to nurturing growth and collaboration, Altered State ensures every Gen Z creative confidently steps into a world full of boundless opportunities. The Program's Vision: Shaping Tomorrow's Media Landscape Altered State's Career Advancement Program is not merely a stepping stone—it's a transformative leap into the future of media. It's meticulously designed to provide participants, including graphic designers, creative video editors, animators, 3D artists, video commercial specialists, and every type of creative, an unparalleled opportunity to shape the digital future. At its core, the program is a nexus of learning and influence. Whether it's curating ads for nationally renowned brands or fine-tuning their 3D rendering skillset for e-commerce hyperrealism under the tutelage of one of the nation's top 3D artists. Participants don't just absorb—they are a part of creating art that has a high value in the world of business. The Differentiator: Comprehensive Training and Real-World Experience Interdisciplinary Learning: The curriculum extends beyond traditional media boundaries. It offers a deep dive into content marketing nuances and viewer psychology, ensuring holistic media mastery. Innovative Collaboration: Breaking conventional silos, it encourages the best animators, video editors, and other participants to collaborate. The result? Content that defies norms. Real-World Challenges:  Participants don't deal with hypotheticals. They address current market challenges, ensuring they graduate as industry leaders. Tech-First Approach: The program goes beyond using current media tools. Participants are immersed in the latest technological advancements, like Augmented Reality (AR) and Virtual Reality (VR), ensuring they're at the cutting edge of tomorrow's media landscape. Community and Culture: It's not just about learning; it's about belonging. Altered State fosters a culture of innovation where every voice is valued. Sustainability and Ethics: Recognizing media's influence, the program emphasizes ethical practices, ensuring participants make sustainable decisions in their careers. No Hidden Costs:  In an era where education is often monetized, Altered State stands apart. Their program is free, demanding only passion and dedication from its participants. Networking and Mentorship: Elevating Professional Growth Understanding the intrinsic value of networking in media, Altered State's program goes beyond traditional learning. Participants forge invaluable relationships with industry leaders and Altered State's diverse clientele. As Medina, Director of Communications observed, “The transformation we witness over three to six months of immersive mentorship is nothing short of remarkable. Our brand associations serve as invaluable launchpads, propelling these talents into stellar career trajectories." Harnessing AI in the Technological Revolution Always at the forefront of tech trends, Altered State seamlessly integrates AI into its program. This not only equips participants with advanced tools for tasks like developing language models and automating content creation but also ensures they are well-prepared to tackle industry-specific challenges, keeping them a step ahead in the field. Cementing a Legacy: The Culmination of the Program For every participant, this isn't just a learning journey—it's an initiation into a revered legacy. They're not merely stepping into the media industry; they're being challenged to redefine it. With Altered State's platform, participants are propelled to become the tenacious leaders, innovators, and dreamers of tomorrow's media world. A Dazzling Future with Altered State Productions The Career Advancement Program goes beyond textbooks and lectures—it's a gateway to the inner circle of media movers and shakers. It promises to be the crucible where the next generation of media leaders emerge. As the media domain stands on the brink of another revolution, Altered State Productions ensures the coming wave of new professionals is not only ready but primed to lead, making the media's future not just promising but truly dazzling. About Altered State Productions Situated at the crossroads of creativity and technology, Altered State Productions crafts media masterpieces that deeply resonate. Their Brand integration, amplified by a strategic agency partnership with SEMrush, doesn't merely tell stories—it shows that there is science in art. To learn more about Career Advancement Program, Internships, and Work Opportunities, visit Alteredstateprod.com/careers

How do you get people to open your emails? Most of us are familiar with the idea of the eight-second attention span. A study from Microsoft showed that people tend to lose interest in as little as eight seconds, which is more quickly than a goldfish. So, what tools do marketers have to encourage readers to keep reading - to be engaged with the email they send? Understanding Email Open Rate The email open rate refers to the percentage of recipients who have successfully received and opened your email. This is vital in evaluating your email marketing success. On average, the email open rate across different industries stands at slightly above 19%. Various factors, like the nature of your industry or the timing of your email, can influence this statistic. Furthermore, due to enhanced privacy features in recent Apple iOS updates, tracking your email marketing open rates can be a tad challenging. However, you can still take decisive steps to increase open, read, and conversion rates in your email marketing campaign. Establish Trust Through Your Sender's Name The sender's name significantly influences whether or not a recipient will open your email. A study from Litmus shows that 42% of people say they will look at the sender's email address first when deciding whether or not to open an email. People are naturally wary of unfamiliar senders, so it's crucial to ensure your sender's name is recognizable and trustworthy. Ideally, it should reflect your company's name or a well-known representative. Additionally, domain authentication can further enhance your credibility. It involves verifying your email domain with your email service provider to prevent potential phishing or spoofing attempts, thus increasing your recipients' confidence in your emails. Captivate With Your Subject Line Your email subject line is essentially the 'headline' of your email. Its role is to pique the interest of your recipients and encourage them to open your email. Effective subject lines are concise, relevant, and intriguing. Incorporating personalization in your subject lines, such as using the recipient's name or referencing a previous interaction, can further improve open rates. It's also a good idea to regularly incorporate split testing and refine your subject lines based on the number of conversions and open rate from your audience. Timing is Everything The timing of your emails plays a significant role in their open rates. While general advice may suggest sending emails at specific times, it's crucial to understand that the optimal timing varies depending on your audience. Some people might check their emails first thing in the morning, while others might do so in the evening after work. Likewise, the best day to send emails might vary depending on the nature of your business and the habits of your audience. Monitor your email performance metrics to identify trends and optimize your send times accordingly. Align Your Email Content with Your Audience's Interests Ensuring that your email content aligns with the expectations of your audience is essential for maintaining their interest and improving open rates. If a recipient subscribes for gardening tips, for example, they are likely to disengage if they start receiving emails about unrelated topics. Segmenting your email list can be a useful strategy here. This involves categorizing your subscribers based on factors such as their interests, purchase history, or engagement level and sending them content that is most relevant to their category. Monitoring unsubscribe rates is one way to know if your content continues to hit the mark. Enhance Your Opt-In Strategy Your opt-in strategy is the process through which people subscribe to your emails. It's important to ensure that this process is easy and enticing for potential subscribers. One way to enhance your opt-in strategy is by offering something of value in return for the subscription, such as a free guide, a discount, or exclusive access to content. Once someone has opted in, it's important to provide them with consistent and valuable content to keep them engaged and maintain a high-quality email list. By diving deeper into these strategies and tailoring them to suit your specific business and audience, you can significantly boost the effectiveness of your email marketing campaigns. About Altered State Production Altered State Productions delivers a blend of expertise and innovation in crafting targeted email marketing campaigns that captivate and engage. With a decade of experience, Altered State is adept at driving performance through personalized, data-enriched email strategies. Connect with your audience, achieve measurable results, and scale your business with an email marketing campaign tailored to your unique business.

Altered State Productions facilitates the junction of creative minds and business leaders, providing digital solutions that transform their ideas into reality and fuel success in all ventures. Our guest post features Teresa Siqueira, a Content Marketer at Porch Group, who discusses how businesses and individuals can shield their online assets. Although the Metaverse is a virtual world, many people have already purchased profitable real estate in this space. When it comes to protecting your real estate in the Metaverse, having the proper type of insurance coverage is key. This rapidly developing and changing domain is rife with opportunities, and many investors are taking advantage of the new space to make money. When it comes to securing virtual investments, you have a choice of several insurance products, including cybersecurity insurance and digital property insurance. While traditional homeowner’s insurance doesn’t cover virtual property, there are other ways to protect yourself. This guide offers insight and information to help you navigate this new virtual, digital world. Understanding Digital Property Digital property or digital real estate is anything you can buy that exists online, such as a URL (web address), an NFT, cryptocurrency, or even real estate within the Metaverse. Whatever type of digital property you invest in, securing the appropriate type of protection is vital to prevent theft or access via hacking and other nefarious means. While your physical home is a place you actually live in, digital real estate is virtual and therefore needs a different type of coverage than a traditional home. Aside from a website and intellectual property, many digital properties also include personal money accounts like a bank account that’s linked to the property, which should also be protected. What is the Metaverse? The Metaverse was created by Facebook CEO Mark Zuckerberg and merges the physical and digital worlds together. It blends augmented reality (AR) with virtual reality (VR) to create a world filled with activities like socialization, work meetings, and virtual neighborhoods and communities. Using a headset, you’re able to enter this new three-dimensional world and take part in everything that’s happening within the Metaverse. Digital property and the Metaverse go hand in hand and consist of things like blockchain technology that keeps track of your virtual assets. Types of Digital Property Here are some examples of digital property that may exist within the Metaverse: Photos, videos, eBooks, and other intellectual property that creates revenue (like an NFT) Websites and blogs that may bring revenue to the original owner In-game tools and in-game currencies Virtual objects and real estate that live within the Metaverse Most transactions are tracked via blockchain using a digital wallet. People can invest in real estate and then rent it, sell it, or flip it for a profit. Other ways to make money include creating your own characters and properties, hosting events, and even selling merchandise in the Metaverse. If you sell something, buyers purchase it with cryptocurrency, usually in a form that you request. Once the purchase is made, the cryptocurrency is transferred to your virtual wallet. The new owner can now keep the property and use it as they wish or sell it again for a profit later if they choose to do so. Insuring Digital Property Understanding the challenges of insuring digital property is key to finding the right type of coverage. Since this property is digital, you won’t be able to insure it via traditional means, such as regular home and auto insurance. A standard home insurance policy won’t cover digital real estate, so it’s vital to make sure you’re choosing the proper form of protection to secure your valuable digital assets. Cybersecurity insurance protects you from phishing, malware, ransomware, copyright and other cybercrimes that could threaten your assets. Digital property insurance helps to prevent digital losses, but it’s difficult to find because many major insurance companies aren’t yet able or willing to offer this type of product. Currently, general liability, cyber liability, intellectual property and management liability insurance coverage are available for both individuals and businesses using blockchain. Data breaches, cybersecurity, and liability protection for digital assets are currently available from select companies, and it’s worth it to keep your online assets protected. The Future of Digital Insurance Modern-day insurance companies must adapt to an ever-changing landscape when it comes to insuring virtual real estate in the Metaverse. Underwriters may inspect a virtual property by looking at it within the Metaverse and assessing risk based on methods used to look for damage. Virtual reality can be utilized to train claims representatives to make accurate damage assessments. This can help ensure that claims are processed quickly and accurately. The insurance industry must change and adapt to this new world by coming up with accurate limits, definitions of what damage is, and how to process claims in a timely manner. Ownership and Valuation of Digital Assets Traditional real estate and currency are based on their usefulness as a measure of value and a medium of exchange. In the digital world, cryptocurrencies are used, and there’s still much debate about how to value such currencies. Based on the asset holder’s digital wallet value, insurers can determine the value of said digital assets. However, because cryptocurrency exists in an ever-changing marketplace and exchange, these values can fluctuate wildly. Determining the correct value is crucial to ensuring that the policyholder is getting the level of coverage they need. Security, Cyber Threats, and Liability Protection Phishing, hacking, and other cybercrimes pose a real threat to the security of digital investments. Offering cybersecurity and liability protection is currently the best and most effective form of insurance when it comes to digital real estate and assets within the Metaverse and online. Securing your real estate online should at least include some form of liability coverage in the event you become a victim of such crimes. This insurance can compensate you for any losses incurred as a result of hackers, scams, online theft, or malware. Liability protection also protects individuals and businesses from a range of liability-related issues. To avoid NFT scams, investors must be vigilant and take proactive measures to protect themselves in the rapidly expanding world of digital assets. The allure of NFTs has attracted both legitimate creators and fraudulent individuals seeking to exploit the market. When participating in NFT transactions, it is crucial to exercise caution and conduct thorough research. Verify the authenticity of the NFT and its creator, scrutinize the marketplace’s reputation, and be wary of suspicious offers or unrealistic claims. Additionally, consider using reputable platforms that prioritize security and implement robust authentication measures. By adopting a proactive approach, staying informed about the latest scam techniques, and remaining vigilant, investors can minimize the risk of falling victim to NFT scams and ensure a more secure and rewarding investment experience. Legal and Regulatory Considerations There are many legal and regulatory considerations for ensuring digital assets to consider when you have digital property. Since cryptocurrencies aren’t regulated like money, it can be more difficult to protect them. For example, money in the bank is insured by the FDIC in the event of a loss, but cryptocurrency doesn’t have such coverage since a central bank, or a government doesn’t regulate it. The nature of digital assets is volatile and constantly changing, making it much more difficult to develop a uniform policy in regard to insurance coverage and protection of ownership. As the laws change and develop, new regulations will likely be put in place that are designed to protect investors and owners of digital assets and real estate. Specialized Insurance Policies for Digital Assets When comparing home insurance and specialized insurance for digital properties, the two types of insurance coverage differ in many ways. A “covered event” for a digital piece of real estate is much different than that of an actual, physical property. Cybercrimes and theft are common issues with digital assets, while things like natural disasters and fires are much more commonplace for actual property. A specialized policy should include coverage of losses and third-party liability associated with issues of network security, data privacy, or system failures. Research companies specializing in digital asset insurance coverage to find the right policy for your needs. Coverage for Theft, Loss, and Damage of Digital Property Theft, loss, and damage are the most common issues when exploring insurance solutions for virtual assets. An insurance policy should compensate you for any losses incurred as a result of any of the items listed. Make sure you carefully read the fine print of your policy to ensure these specific items are listed as “covered events.” If someone were to hack into your cyberwallet or steal your real estate in the Metaverse, the right type of insurance policy covers this. The challenge comes when you need to file a claim and show proof that such an event occurred. Keep a paper trail and monitor your digital assets so you can provide detailed information in the event that a claim needs to be filed. Policy Limitations and Exclusions In general, when comparing home insurance and specialized insurance for digital property, both types of insurance have their own unique set of limitations and exclusions. Limitations refer to specific conditions or procedures covered by an insurance policy but at a lower benefit level than what may be stated in the policy. Exclusions are items that are completely omitted from your coverage. Always make sure you understand the difference between these two terms and look carefully at your own policy to ensure you’re getting the type of coverage you need. There may be some exclusions that specifically mention things like cyber incidents or cyber “acts,” which is why getting insurance that specifically mentions cyber security coverage is so important. Virtual Land Ownership and Its Unique Challenges Since virtual land is secured via blockchain in the Metaverse, it’s generally more protected than traditional real estate. However, there are some unique challenges with this type of ownership. For example, establishing and proving property rights and ownership is much more difficult and ambiguous in the digital, virtual world. Property Rights in the Virtual World In the Metaverse, land parcels, buildings, or homes are digitally mapped and can be claimed by buying them via cryptocurrency. The virtual land parcel is considered an NFT that can be uniquely owned and interacted with by each respective owner. Since there’s no physical property, establishing official property rights can be challenging. There’s much more ambiguity when it comes to owning real estate in a virtual environment. Currently, the law hasn’t kept up with the fast-paced developments within the virtual real estate space. Due to a market dynamic that’s often speculative, the price of these digital assets can be considered unstable and volatile. The Interplay Between Real and Virtual Real Estate Laws While there are countless laws in the books that deal with “real” real estate, the lines are much more blurred when it comes to virtual real estate. Many legal gray areas exist that can present serious challenges to virtual land and property owners. For example, proving theft or damage is much more difficult to do when you own digital real estate than it is when you own an actual, physical piece of property. Terms of use agreements and intellectual property laws are both utilized to protect virtual real estate owners. The exchange of things like NFTs and using cryptocurrencies are all done online without a formal paper trail, making it tougher to use as evidence in court. Integration with Traditional Real Estate and Home Insurance Currently, traditional home insurance and digital real estate insurance are two completely different things. However, as the number of virtual real estate owners grows, more companies are adapting to this new environment and offering hybrid policies that cover both types of real estate. In the future, homeowners may opt to purchase additional supplemental coverage for their virtual property from the same insurance company. The excitement surrounding digital real estate offers new opportunities for growth for insurance companies all over the globe. Collaboration with Insurers and Metaverse Platforms Insurers, platform developers, and users of the Metaverse can now work together to come up with viable coverage solutions. For example, NFTs and avatars are digital assets with monetary value, so it’s only natural that insurers want to provide some form of coverage for these assets. While these items are more difficult to recover if stolen, theft and hacking are covered incidents that can provide compensation to virtual real estate holders with the right type of coverage. Event liability and cancellation within the Metaverse, liability related to user safety, and intellectual property and branding issues are some other things Metaverse users and creators can work on together with insurers. Strengthening Your Digital Asset Protection Strategy Fortunately, there are things that digital asset owners can do to improve the security and protection of their assets. Through risk management, asset diversification, and other proactive measures, digital real estate owners can keep their assets safe and protected from a variety of threats. Effective Risk Management Strategies Managing risk is the best way to protect your digital assets. Employ strong, effective cybersecurity measures to prevent hackers and malware. Implement regular software updates to include security patches and avoid high-risk activities within the Metaverse, including making “side deals” or agreeing to transactions that are outside of the platform. Diversification of Digital Assets Most savvy investors know the importance of diversifying their portfolios, and the same concept applies to digital assets. Hold a variety of digital assets, including NFTs and digital art, tokens, and virtual real estate. Having a more diverse group of products can help to safeguard against possible market volatility. It may also help to protect your investment against platform-specific risks. If one product is under threat or loses value, you’ll still have several other digital assets to turn to, so you don’t lose your investment entirely. Utilization of Asset Custody Solutions Using asset custody solutions can provide you with an extra layer of protection and security for your digital assets. These custody solutions include products like hardware wallets that store cryptographic keys tied to a virtual wallet. These hardware wallets store private and public keys that are used together to securely complete every transaction you make. Enlisting the help of a reputable custody service is also extremely important and helpful. These services monitor your digital accounts and portfolio to ensure there’s no suspicious activity and that your digital assets are safe and protected at all times. Regular Monitoring and Updating of Digital Assets Ultimately, it’s up to the digital asset holder to regularly keep track of and monitor their assets. Examine the status and value of your digital assets often and make prompt updates or changes to your portfolio as needed. When there are shifts in market conditions or when asset values change, you can move things around, sell certain real estate and other assets, or reinvest your money into new products. Keeping up with your personal digital asset portfolio is the best way to make positive changes to help you retain a good return on your investment while keeping your digital assets safe. Final Thoughts Taking proactive steps is key to protecting your digital property and virtual real estate. Remember to keep a close eye on the future of insurance in the Metaverse and find out how new products can protect you from losses in the virtual world. This insurance plays a key role in shaping and securing your digital investments to keep them protected for many years to come. About Altered State Productions Altered State Productions blends cutting-edge technology with creative storytelling, delivering digital content that captivates and communicates. The agency prides itself on transforming ideas into impactful digital content that engages audiences and drives the narrative forward. With a pulse on the latest tech and a knack for creative solutions, Altered State Productions is the partner of choice for those seeking to make a bold statement in digital media and marketing.

From the best-rated SEO companies to white label SEO services and local SEO experts, engaging content is even more essential with the birth of AI tools and software. Whether it's an emotional video script, a thought-provoking blog, or a viral social media update, compelling narratives keep your audience hooked. Now, imagine enhancing this knowledge of content with the power of artificial intelligence. This is exactly what innovative AI tools like Grammarly - The World's Best Grammar Checker and ChatGPT have made possible - they've transformed the content creation landscape, making it more streamlined, dynamic, and effective, thereby setting new standards for media production and digital marketing. The Role of Content in Media Production The importance of content cannot be overstated when it comes to media production. A brilliantly executed video can easily fall flat without a gripping script. A podcast can lose its charm without a compelling narrative. It's the content that sets the tone, dictates the pace, and, ultimately, tells the story. At Altered State Productions, we understand this pivotal role of content and have harnessed the power of AI to elevate our scriptwriting process with Grammarly. This tool is not merely a grammar-checking assistant but a vital contributor to our content creation process. Grammarly serves as our meticulous editor. It guarantees our scripts are devoid of grammatical, punctuation, and spelling inaccuracies. The tool helps maintain a coherent writing style and tone by understanding the subtle complexities of language. Grammarly provides constructive suggestions, making our narratives more clear, more succinct, and more captivating. We don't have to worry about unnoticed mistakes breaking our story's rhythm. Concerns about an erratic tone muddling our message are also a thing of the past. The AI revolution in content creation doesn't stop there. Let's introduce another game-changer: ChatGPT 4, an advanced language model developed by OpenAI. ChatGPT 4, with its impressive language generation capabilities, serves as a virtual partner in our scriptwriting process. Whether it's generating a pool of creative ideas for a storyline, drafting engaging dialogues that breathe life into our characters, or bringing a fresh and unique perspective to our scripts, ChatGPT is our creative ally. But the real magic happens when Grammarly and ChatGPT come together. This potent duo transforms the scriptwriting process into a seamless and dynamic experience. While ChatGPT brings the element of creativity and innovation to the table, Grammarly ensures the generated content adheres to the highest standards of language correctness and readability. Together, they provide an unparalleled scripting solution, giving us the best of both worlds: Creativity enhanced by precision and innovation fortified by accuracy. You can look at Grammarly and ChatGPT as if they're a gardener and a landscaper working together on a beautiful garden. ChatGPT, like the gardener, plants the seeds of ideas, creatively nurturing them into engaging stories. Meanwhile, Grammarly is the landscaper, carefully pruning and shaping each story, ensuring that every word, sentence, and paragraph is in its right place. Together, they create a content garden that's both wildly imaginative and meticulously manicured. How Can Artificial Intelligence Help in Content Marketing? When it comes to digital marketing, content isn't just king; it's the entire kingdom. High-quality content acts as the backbone of digital marketing strategies, making it the go-to method for attracting new customers and retaining existing ones. But what constitutes high-quality content? A well-written blog post that provides value to the reader, social media updates that resonate with your audience, and marketing emails that people want to click on. All of these can boost SEO rankings, drive more traffic to your website, and establish stronger connections with your audience. This is where Grammarly steps in as a critical tool in our digital marketing toolbox. Artificial Intelligence content writing not only ensures our content is free from grammatical errors but also enhances it by diversifying our language use and optimizing readability. It provides real-time suggestions, helping us avoid repetition and craft unique content that stands out. With Grammarly, every piece of content we create is a step towards creating a distinctive digital presence for our brand. But digital marketing content needs more than just good grammar and diversified language. It needs to be engaging, relevant, and tailored to the platform it's presented on. And that's where ChatGPT shines. ChatGPT, with its advanced AI capabilities, can generate engaging content tailored to various platforms - blogs, social media, email marketing, and more. It adapts its writing style to suit the platform and target demographic, ensuring the content hits the right chord with the audience. Interestingly, the best AI social media post generator is a combination of these two powerhouse applications. These free AI tools for social media can be used for strategy, content, and even building a plan to monitor and optimize your campaign’s performance. When Grammarly and ChatGPT are used together, they transform the digital content landscape. ChatGPT takes on the task of creating compelling and relevant content, while Grammarly ensures this content is polished and professional. The result is a dynamic content creation strategy that takes digital marketing efforts to a new level of effectiveness. A Case Study: Altered State’s Experience with Grammarly and ChatGPT To truly understand the transformative power of Grammarly and ChatGPT, let's examine a recent project of ours where we aimed to improve our on-page SEO. In the world of digital marketing, SEO is paramount. Ensuring that our web content is optimized for search engines can make a significant difference in our visibility and reach. In this project, our goal was to enhance the SEO of our website content. Before the advent of tools like Grammarly and ChatGPT, this would have been a painstaking task, requiring hours of keyword research, content drafting, and meticulous proofreading. However, with ChatGPT and Grammarly, we approached this task with a new level of efficiency. We utilized ChatGPT to generate the initial drafts for our webpage content. Our prompts asked the language model to create SEO optimized web copy, product descriptions, and content ideas. Using our targeted keywords, ChatGPT crafted unique and engaging content tailored to resonate with our audience and meet the guidelines of SEO. The AI writer provided rich, informative, and reader-friendly content, which are key factors considered by search engine algorithms. Then, we turned to Grammarly to refine these drafts. It scrutinized our content for clarity, correctness, and readability. This was an important step, as high-quality, error-free content not only appeals to readers but also to search engine algorithms. The result was optimized webpage content that was not just professionally written but also engaging and SEO-friendly. And the impact? A significant improvement in our website's traffic. We experienced a 34% boost in sessions and a 61% increase in new users over 90 days. This is just one example of the tangible benefits that Grammarly and ChatGPT have brought to our digital marketing strategies, particularly in the realm of SEO. The Advantage of Harnessing Grammarly and ChatGPT The strategic use of content marketing AI tools like Grammarly and ChatGPT not only provides a significant competitive advantage in video production, as well as many other forms of media and digital marketing but also redefines the very process of content creation. From podcast services to digital advertising to social media content, these tools have proven to be valuable allies. The future of content creation is AI. AI support enables us to create high-quality, engaging work that enhances our brand awareness, drives traffic to our website, and improves customer retention. But more than just the tangible benefits, Grammarly and ChatGPT have empowered us to break free from the limitations of traditional content creation processes. We are able to experiment with new ideas, adapt to various platforms, and continuously improve the quality of our content. By investing in the combined power of these AI tools, we have taken a proactive step toward future proofing our content creation process. We've seen significant improvements in efficiency, consistency, and creativity in our work, which ultimately translates to better outcomes for our clients and a stronger online presence for our brand. We invite you to discover more about our projects and services and how we're harnessing the power of AI in content creation. Please explore our digital portfolio and AI content examples. About Altered State Productions Altered State Productions blends cutting-edge technology with creative storytelling, delivering digital content that captivates and communicates. The agency prides itself on transforming ideas into impactful digital content that engages audiences and drives the narrative forward. With a pulse on the latest tech and a knack for creative solutions, Altered State Productions is the partner of choice for those seeking to make a bold statement in digital media and marketing.