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Marketers are harnessing VR gaming to build deeply engaging narratives that resonate with brand audiences. This isn't mere advertising—it's the creation of lived experiences defining a new era of marketing. "The next evolution of engagement and experience" isn't just a catchy headline; it signifies a transformative shift in the marketing landscape already taking place. Marketers are moving beyond the constraints of social media and search ads, venturing into the domain of Virtual Reality (VR) gaming. Within this space, innovative brands are constructing immersive narratives that do more than engage - they resonate, foster genuine connections, drive brand loyalty, and yield tangible results. Think back to the days when radio reigned supreme, and brands built their identity on catchy jingles and compelling slogans. Later, the landscape shifted to influencer marketing on TikTok, where user-generated content was king. Though these strategies had their moments of glory, they're now facing a growing tide of skepticism and waning trust. Today's audiences crave authenticity and yearn for engaging experiences that go beyond passive consumption. Interestingly, VR experienced a parallel trajectory. When Meta (formerly Facebook) made an aggressive push for VR in 2020, the cartoon-like graphics fell short of captivating audiences. However, recent data suggest a resurgence, with VR experiencing a phase of renewed development and evolution, and along with that resurgence comes brand advertising. According to a recent study, people need to encounter a brand 5 to 7 times in traditional advertising for it to stick in their memory. In contrast, in the VR space, a single immersive experience can leave a deeper, lasting impression that paves the way to brand loyalty. These aren't just ads; they're lived experiences driving real-world metrics. This isn't a glimpse into the future—it's the reality of marketing today. Red Bull Gives You Wings Red Bull partnered with the popular VR game "Adrenaline Rush: Wingsuit Simulator" to launch their "Wingsuit VR" campaign. The game allows players to experience the thrill of wingsuit flying through various breathtaking locations. In the game, you find yourself soaring through breathtaking mountain ranges, feeling the rush of adrenaline as you navigate through narrow canyons and perform daring maneuvers. Amidst the immersive gameplay, the energy drink’s popular blue, silver, and red branding seamlessly integrate into the experience. As you prepare for a thrilling jump, you notice Red Bull logos on your wingsuit and energy drink billboards strategically placed along the mountainside. Red Bull's association with extreme sports and energy drinks makes it a perfect fit for this game, as it aligns with the adrenaline-fueled nature of the gameplay. By integrating their branding and product placements within the world of wingsuit-flying adrenaline seekers, Red Bull successfully captured the attention of their target audience, with a 30% increase in social media mentions and a 20% rise in product sales among gamers and adventure enthusiasts. The Leap into Virtual Work-Life Altered State Productions has trailblazed into a new era of work-life norms, setting up their office within Spatial's immersive 3D environment. Their virtual office, complete with sleek furniture, dynamic NFT art, and futuristic workspaces, is revolutionizing their approach to collaboration and communication. Meetings have morphed into interactive 3D sessions, and storyboards are not just sketches, but vibrant, explorable 3D worlds. The transformative power of this shift is evident in their video production process. Altered State Productions now utilizes Spatial to pre-visualize every aspect of their shoots, from camera placements to talent choreography, saving substantial time and resources while enhancing the quality of the final product. This innovative approach has not only significantly reduced operational costs but also increased client satisfaction. The 3D virtual environment also offers significant productivity and creative benefits. Team members, represented by stylishly attired avatars, collaborate seamlessly from any part of the world. Mundane tasks like ordering coffee or managing notifications become engaging experiences in this interactive space, elevating every aspect of the work-life experience. Altered State Productions' bold venture into the virtual realm underscores that true innovation stems from the courage to embrace the unknown. As they continue to redefine the modern workspace, they are illuminating a path into a future full of virtual possibilities, leaving indelible footprints in the digital sands of time, inviting us all to follow. Escape and Win "Escape Room," a heart-pounding psychological thriller directed by Adam Robitel, follows the high-stakes journey of six strangers trapped within a lethal puzzle room. The film's audience ranged from fans of thrillers and psychological horror genres to those who relish the intellectual challenge of escape rooms. In anticipation of its release, the producers launched the "Escape Room Movie Million Dollar Challenge Sweepstakes" on EscapeRoomMovieChallenge.com. The online VR game featured three virtual 360° rooms, each intricately designed to echo scenes from the film. Players navigated these rooms in search of hotspots that revealed film clips and clues to solve interactive puzzles. Upon successfully navigating the virtual escape rooms, players were invited to fill out a form, offering them a chance to win a trip to Los Angeles for the premiere.  Here, they could navigate a real-life escape room and vie for a $1,000,000 cash prize. The entry to the sweepstakes required no purchase, payment, or puzzle completion. This form was ingeniously used as a lead generation tool, amassing over 500,000 new entries into their CRM for future marketing initiatives.  The campaign sparked immense buzz, resulting in a 35% increase in the movie's social media mentions and a 25% rise in advance ticket sales. What's more, the sweepstakes website experienced a surge in traffic, with over a million unique visits within the first week of launch. The psychological impact of this VR experience was far more profound compared to a traditional poster or online ad. Instead of passively viewing an ad, audiences were thrust into the thrill of the film's narrative. It stoked their curiosity, roused their problem-solving instincts, and heightened the anticipation of the movie's release, all while leaving a lasting impression far more powerful than a traditional advertisement. Within the realm of VR gaming, pioneering brands capitalize on immersive 3D environments to create impactful campaigns. They're constructing narratives that shatter traditional advertising norms. The transition from conventional advertising to experiential marketing isn't a mere fad - it's a revolution. Brands that venture into this arena witness surge in audience engagement, brand loyalty, and consumer interaction, redefining advertising norms. Today's consumers have evolved beyond being passive observers; they've become active participants, collaborators, and even co-creators in the brand narrative. The true test of a brand's adaptability will lie not in how many eyes they can reach but in how many lives they can touch. The future of marketing isn't about being seen, but about being lived.  And that's a game-changer. Altered State Productions is an award winning media production company and a rising marketing agency. With an unwavering commitment to innovation and a team of visionary experts, the collective harnesses cutting-edge technology, boundless imagination, and a relentless pursuit of excellence to create experiences that captivate audiences and drive impactful results.

Major publishers are now buying ads from one of the most popular mobile-app games in the world, Subway Surfers. Wonder why? Do you ever wonder if your favorite mobile games are being used as pawns by major publishers to push their content on unsuspecting users? Unsuspecting users of the popular mobile game Subway Surfers may be unaware that they are being targeted by major publishers in a new advertising strategy. In-game rewards are being offered for reading articles from publishers such as Vanity Fair, Complex, and the Los Angeles Times, and while Subway Surfers boasts over 2 billion downloads, the popular video game has become an unlikely destination for major publishers to advertise their content. But why are publishers turning to a mobile game to promote their articles and news stories? Incentivized Traffic One of the primary reasons why publishers are buying ads on Subway Surfers is incentivized traffic. The game offers users in-game rewards for reading articles from publishers such as Self, Vanity Fair, Complex, and the Los Angeles Times. This incentivizes users to click on the ads and engage with the content, increasing the likelihood that they will visit the publisher's website. According to a report by mobile ad platform AdColony, incentivized traffic can increase engagement rates by up to 600%. This means that publishers who buy ads on Subway Surfers can potentially see a significant increase in traffic to their website. Rewarded Placements Another reason why publishers are turning to Subway Surfers is rewarded placements. This is where publishers buy ads to reach a specific audience that is showing up on Subway Surfers. For example, if a publisher wants to reach a younger, mobile-first audience, they can buy ads on Subway Surfers to do so. According to an article on MediaPost, rewarded placements on Subway Surfers have been successful in reaching a younger, mobile-first audience. A rewarded placement ad campaign for an unnamed publisher drove 13 million page views, according to a case study by mobile ad platform Tapjoy. This shows that rewarded placements can be an effective way for publishers to drive traffic to their website. Zero Intent One potential downside of advertising on Subway Surfers is that the traffic generated may not necessarily be high-quality traffic. While it's generated by real humans, it's unclear whether they are remotely interested in the publishers' content. However, according to a report by mobile ad platform Fyber, incentivized traffic tends to be more engaged than non-incentivized traffic, with higher retention rates and longer session times. This means that while the traffic generated may not be high-quality, it is likely to be more engaged with the content. Publisher Spotted Almost every other ad on Subway Surfers is for a published article, according to an article on Digiday. Publishers that have advertised on Subway Surfers include Vanity Fair, Madame Noire, Health Central, and many more. This means that publishers of all sizes are turning to Subway Surfers to promote their content. Gating and experiences, where users only see a particular type of ad once they've hit some type of threshold, is a common tactic on Subway Surfers. This means that publishers can target users who are more likely to engage with their content, increasing the effectiveness of their ads. Drive Millions of Visitors to any Page Subway Surfers has been downloaded over 2 billion times and has become one of the most popular mobile games in the world, according to an article on Business Insider. This means that the game has a massive user base, making it an attractive platform for publishers and brands to advertise on. A rewarded placement ad campaign for an unnamed publisher drove 13 million page views, according to a case study by mobile ad platform Tapjoy. This shows that Subway Surfers can be an effective way to drive traffic to a publisher's website. In addition to publishers, brands such as Coca-Cola, Nike, and McDonald's have also advertised on Subway Surfers, according to an article on Mobile Marketer. This shows that the game is not just attractive to publishers but to brands as well. Surfing the Ad Wave The world of Subway Surfers advertising is not as straightforward as it may seem. While publishers and brands can benefit from the high traffic volume and the ability to target specific demographics, there are potential downsides that should not be overlooked. The issue of zero intent traffic and the quality of the engagement generated must be taken seriously. The fact that almost every other ad on Subway Surfers is for a published article raises concerns about the platform's true agenda. As advertising tactics continue to evolve, it's important for marketers and consumers alike to stay informed and vigilant in the face of potential manipulation. Only then can we truly harness the power of advertising for positive impact. About Altered State Productions Altered State Productions is a trailblazing Las Vegas media production company poised to revolutionize the landscape of video production and marketing. With an unwavering commitment to innovation and a team of visionary experts, we are dedicated to pushing the boundaries of what is possible. We harness cutting-edge technology, boundless imagination, and a relentless pursuit of excellence to create captivating visual experiences that captivate audiences and drive impactful results. From concept to execution, we bring your brand's story to life in ways that are extraordinary and unforgettable. Partner with us and embark on a transformative journey into the future of creativity, where limitless possibilities await.

Unleash the power of AI to create stunning visuals, optimize editing, and enhance your videos like never before. The year is 2023. You're editing a video on Adobe Premiere Pro, meticulously shaping your assembly and narrative, and an intelligent AI is shadowing you, learning your creative nuances and enhancing your work with every frame. What if this were possible? As a Dallas Video Production company, we have witnessed firsthand the transformative impact of AI-powered video generators within the post production landscape. Gone are the days when we were shackled by the constraints of time, resources, and technical prowess. Today, we are at the start of a new era. AI technologies are enabling us to create, improve and enhance our video content with unprecedented ease and accuracy. We are amazed by the advances in technology. However, there is something special about the creativity and insight that only a human can bring to a project. We should not forget this. Journey with us as we explore the top 10 trailblazing AI video generators of 2023 that are reshaping the industry and redefining the way we tell our stories. DeepArt Studio Key Features: AI-powered style transfer, video color grading, and automated editing features. DeepArt Studio leverages AI algorithms to help you create stunning visuals by applying artistic styles to your videos. You can achieve what a professional-level color grade on Davinci Resolve would look like, with precise edits done with ease. VidCraft Pro Key Features: Video synthesis, AI-based templates, and smart cropping VidCraft Pro allows you to generate custom video content by synthesizing images, text, and audio. Its AI-based templates and smart cropping capabilities enable you to create high-quality videos in minutes. NeuralReels Key Features: Deepfake technology, 3D animation, and facial reenactment NeuralReels brings the power of deepfake technology to video creation, allowing you to swap faces, animate 3D characters, and create realistic facial expressions for your subjects with ease. AutoVid Editor Key Features: Automated video editing, AI-powered scene detection, and voiceover generation AutoVid Editor uses AI to automatically identify and assemble the best clips from your raw footage. It also generates voiceovers based on your script, saving you time and effort in the editing process. SoundSight Key Features: Audio-driven video generation, AI-generated music, and audio visualization SoundSight generates videos that perfectly sync with your audio. With AI-generated music and audio visualization features, you can create captivating visuals to accompany your soundtrack. Frame.io Vision Key Features: AI-based video review, collaboration tools, and automatic versioning Frame.io Vision streamlines your video review process with its AI-based video analysis and collaboration tools. It automatically detects issues and tracks version history, making it an indispensable tool for video creators. PicSo Key Features: Text-to-video conversion, AI-generated voiceovers, and customizable templates TextToVideo Pro converts your written content into engaging videos with AI-generated voiceovers and customizable templates. It's perfect for creating explainer videos, tutorials, and promotional content. Cinemagic AI Key Features: AI-generated visual effects, motion tracking, and background removal Cinemagic AI allows you to add Hollywood-level visual effects to your videos using AI. Its motion tracking and background removal features help you create professional-quality videos without the need for expensive equipment. VideoGAN Studio Key Features: Generative adversarial networks, AI-generated video assets, and style transfer VideoGAN Studio uses advanced GAN technology to generate unique video assets. You can create custom video backgrounds, overlays, and even characters, all powered by AI. Lumen5 Key Features: Automated video creation, AI-based storyboarding, and video optimization Lumen5 uses AI to transform your articles or scripts into engaging videos, complete with AI-based storyboarding and video optimization. It's ideal for creating social media content, video ads, and more. The top 10 AI video generators of 2023 have opened doors to uncharted creative territories, enabling us to push the boundaries of video editor software in ways we never thought possible. As we embrace these groundbreaking tools, let us not forget the essence of our craft—the human touch that infuses our stories with heart and soul. By combining the best of both worlds, our advanced AI technologies and the unparalleled artistry of human creators, we can forge a future where video production transcends limitations and becomes the ultimate medium for expression, innovation, and connection. About Altered State Altered State Productions stands out in the Dallas video production market, bringing a decade of experience and a stellar 5-star rating. The agency is known for its innovative spirit and commitment to commercial film production, making it the best choice for those seeking affordable video production companies. Their adept team excels in delivering top-tier content while respecting clients' budgetary frameworks. If you're searching for a video production company near you that skillfully balances cost-effectiveness with high-caliber output, Altered State Productions in Dallas is your optimal choice.

Uploading stickers to GIPHY is an essential step in promoting your brand and engaging your audience. Learn how to upload, tag, and manage your stickers in this step-by-step guide. GIPHY is the world's largest library of animated stickers, and it offers a powerful platform for brands to promote their products and services. Uploading stickers to GIPHY can increase your brand's visibility and engagement, and it's a simple process that can be done in just a few steps. In this guide, we'll walk you through the process of uploading, tagging, and managing your stickers on GIPHY. GIF Upload Process The first step in uploading stickers to GIPHY is to log in to your GIPHY account and click on the 'Upload' button in the top right corner. You can then drag and drop your sticker files or click 'Choose Files' to browse your computer for the files. You can upload multiple stickers simultaneously, but remember to stay within the 8MB file size limit for each sticker. Adding Tags and Source URL After uploading your stickers, add relevant tags to each one to improve their discoverability in GIPHY's search engine. Tags should be descriptive, relevant, and include popular search terms related to your brand and the sticker's content. Additionally, add a source URL, if applicable, to direct users to your website or a specific landing page related to the sticker. This will increase backlinks to your site. Finally, ensure the 'Public' privacy setting is selected so that your stickers can be found and used by GIPHY users. Click 'Upload to GIPHY' to finish the process. Managing Your Stickers To manage your uploaded stickers, click on your profile picture in the top right corner and select 'Your Channel' from the dropdown menu. Here, you can view, edit, or delete your uploaded stickers. To edit a sticker, hover over the sticker and click on the pencil icon. You can update the tags, source URL, or privacy settings. To delete a sticker, hover over the sticker and click on the trash bin icon. Confirm the deletion by clicking 'Delete' in the popup window. Uploading stickers to GIPHY is a simple process that can have a big impact on your brand's visibility and engagement. By following these steps to upload, tag, and manage your stickers on GIPHY, you can promote your brand and engage your audience in a fun and creative way. You have now successfully created a branded GIPHY account and uploaded your custom stickers. By following the guidelines and tips provided in this manual, your stickers will be easily discoverable and shareable across various platforms, helping you to engage your audience and promote your brand effectively. Keep creating and updating your sticker library to maintain a fresh and engaging presence on GIPHY. If you are looking for an easy solution for managing your GIPHY brand account, consider GIPHY Brand Boost by Altered State Productions, which provides everything you need to establish and maintain your brand's presence on GIPHY, from account creation to content creation and optimization. About Altered State Productions Situated at the crossroads of creativity and technology, Altered State Productions crafts media masterpieces that deeply resonate. Their Brand integration, amplified by a strategic agency partnership with SEMrush, doesn't merely tell stories—it shows that there is science in art.

It’s not ironic at all that time might be running out for the company named “TikTok.” Unfortunately, this is where we find ourselves in parallel tandem with the Russo-Ukrainian conflict and the debt ceiling vote looming around the corner. Is the TikTok conundrum a distraction, or does it warrant serious concern? Is Washington really worried about American interests, or is this just another attempt to transgress constitutional integrity at the expense of national security? There’s a lot to unpack here, so get your lattes ready. Order your (insert food delivery platform of choice here) and let's dive in! Societies around the world have surrendered their privacy in exchange for social status. It's not even about connecting anymore or maintaining relationships that otherwise wouldn’t stand a chance. For the most part, phones have bridged the connectivity gap. Now people simply want to show what they’re doing, how they’re doing, what they’re selling, what they’re driving, what they're eating. Unless you've been completely out of the loop, you may have noticed that your nieces or daughters are frequently doing quirky dances while mimicking trendy, youthful individuals on an app called TikTok. But what exactly is TikTok? Simply put, it's a social media platform that enables individuals and businesses to create and share content. It functions in a similar manner to Instagram and is protected by America's first amendment, which upholds the freedom of speech for companies like these. TikTok is owned by the Chinese company ByteDance. It started in 2016 and has become the world's third most popular internet service, with more than a billion active monthly users. Part of the app’s success is due to an eerily accurate algorithm that delivers customized and highly engaging content. Some feel the app must be too invasive to result in such a high level of accuracy regarding user demographics and interests. It's important to note that TikTok is not the only social media platform that utilizes addictive algorithms. In fact, this is a common practice among all social media companies. Therefore, it's safe to say that TikTok's addictive nature is not the sole reason why Congress is pushing to ban the app. It's worth noting that addictive social media platforms can actually benefit the government, rather than the other way around. The primary concern of Congress regarding TikTok is its Chinese ownership. Lawmakers are worried that the Chinese government could potentially utilize the platform to disseminate propaganda and harvest sensitive American data, thereby posing a threat to American interests. While the argument may have some merit, it's important to consider the nuance of the situation. How Our Own Institutions Contribute to Propaganda There have been concerns about foreign interference and propaganda on social media platforms, including Facebook, during the 2016 presidential election. While there were investigations and hearings about Facebook's role, the company was not shut down by the federal government. Shutting down a major social media platform like Facebook would be a significant decision that would likely have significant consequences for both users and the company's business operations. Additionally, if one platform were shut down, it is possible that those seeking to spread propaganda would move to another platform. Therefore, it is important to address these concerns with a more comprehensive and long-term strategy rather than solely relying on platform bans or shutdowns. The prevalence of propaganda and misinformation in our society is largely due to the lack of access to reliable and trustworthy information. In many cases, the news and information sources that people rely on have been replaced by entertainment and sensationalized content. As a result, many individuals are vulnerable to falling for propaganda and misinformation, as they do not have the tools or resources to distinguish between credible and false information. This makes it all too easy for individuals to be swayed by powerful and persuasive messages that offer alternative explanations to the world around us. The absence of in-depth and critical analysis in certain American journalism is a cause for concern, as it can aid in the dissemination of false information. This may imply that instead of combating propaganda, we are simply swapping it for another. The Business of Social Media The primary objectives of social media businesses often revolve around data harvesting. However, when a business manages to collect the personal data of a significant portion of the world's population, it raises the question of how to handle such immense power. Managing a vast amount of private data ethically is a daunting task, as people have varying perceptions of what constitutes acceptable use of their personal information. With billions of individuals worldwide, it's inevitable that someone's ethical boundaries will be violated. While data farming presents challenges, it's also integral to providing tailored user experiences that benefit both consumers and businesses. No Compromise? Zhou Zi Chew, CEO of TikTok, announced that they would permit American data to be stored on US soil by an American third-party firm, with parent company ByteDance being excluded from access to American user data. However, Congress has not accepted this proposal as a viable solution. This raises questions about why they are hesitant and what information they may possess that the public is unaware of. By not allowing an American company to handle user data, it appears that Congress lacks trust in the ability of domestic firms to safeguard such sensitive information. This raises the question of why this lack of trust exists. Unfortunately, the answer is painfully simple: people of all backgrounds and organizations have been known to compromise security for personal gain. While this may be disheartening, it's, unfortunately, a reality that exists within human civilization. I personally believe that the global competition among our technology and financial leaders can have a positive impact on society, as it can foster innovation and ultimately lead to greater capabilities and wisdom. However, it's important to acknowledge that competition can also bring challenges and difficulties before positive changes are realized. It's no secret that the United States has sacrificed its own interests and compromised its security for some time now. This is relevant to TikTok because it's become clear that all social media platforms are vulnerable to propaganda. It's curious that Congress has chosen to focus on the TikTok issue, which is relatively insignificant, right around the time when the debt ceiling increase vote is due to occur. This may serve as a convenient distraction from other pressing issues, as the TikTok ban effort garners significant attention despite its relatively minor impact. The Russo-Ukrainian conflict makes an issue like this that much more marketable to the American palate due to the political polarization of our planet. China and Russia on one side and the US and the west on the other. The Debt Ceiling If China is truly a concern for national security, why not consider lowering the debt ceiling rather than increasing it? If we raise the debt ceiling again, it raises the question of who will buy that debt. Could China potentially become one of the lenders and increase its stake in the US Treasury? As such, it's important to weigh the risks and prioritize accordingly. Should we focus on shutting down a single social media platform, which is just as vulnerable as others, or prioritize safeguarding the US Treasury, which is a unique and essential institution? United States of Dismay The ongoing debate surrounding TikTok appears to be a distraction from more pressing issues, and unfortunately, many Americans struggle to differentiate between genuine concerns and distractions. This may stem from a larger societal trend towards superficiality and prioritizing individual self-interest over community wellbeing. It seems that we're often more concerned with following the latest trends and fitting in than addressing substantive issues. It's disheartening to see that the principle of 'bread and circus' continues to hold sway in our society Privacy, data farming, social media, freedom of speech, propaganda, and national interests/security all converge around the subject of TikTok. All these issues are due to become even more complex and difficult to solve with the introduction of deep fake media and AI. In the best-case scenario, TikTok could serve as America and China’s first joint venture. In the worst-case scenario, we transgress our own first amendment protection at the expense of TikTok, setting a precedent that we have yet to see unfold. About Altered State Productions Situated at the crossroads of creativity and technology, Altered State Productions crafts media masterpieces that deeply resonate. Their Brand integration, amplified by a strategic agency partnership with SEMrush, doesn't merely tell stories—it shows that there is science in art.

The future of TikTok's ban is uncertain, but the potential dangers associated with the app cannot be ignored. TikTok has become one of the most popular social media platforms in the world, with over a billion active users. As governments and social media platforms grapple with the challenges posed by TikTok, including the app's addictive nature, promotion of viral trends, and handling of controversial content, a growing concern over the ban of TikTok is carried across the internet. With the rise of competitors, such as YouTube and Instagram, and the potential for a loss of user trust, the future of TikTok as a social media giant may be in jeopardy. Echo Chambers TikTok's algorithm is designed to show users content that aligns with their interests and beliefs. While this can enhance user experience , it can also create echo chambers, where users are only exposed to content that reinforces their existing views and opinions. This can lead to polarization and a lack of understanding between different groups, which can be used to push policy and agendas. According to a study by the Pew Research Center, 64% of US adults say that social media has a mostly negative effect on the way news is reported. Another study found that 50% of young people aged 18-29 get their news from social media, which can lead to a narrow range of perspectives being presented. Filter Bubbles TikTok's algorithm filters out content that it determines is not relevant to the user, which can lead to a narrow range of perspectives being presented. This can limit users' exposure to different ideas and viewpoints, which can have negative consequences for critical thinking and decision-making. During a study conducted by the University of Cambridge, the phenomenon of filter bubbles was found to have a significant impact on political discourse. The study revealed that users who are only exposed to content that reinforces their pre-existing views and opinions are more likely to become entrenched in their beliefs, less likely to engage with opposing perspectives, and more prone to radicalization. In fact, the study found that exposure to ideologically diverse news sources on social media can reduce partisan animosity by up to 50%. These findings are particularly significant given TikTok's algorithmic approach, which tailors content to individual users based on their preferences and behaviors. With the potential to contribute to polarization and division, it is crucial that social media platforms take steps to address the issue of filter bubbles and promote a more diverse range of perspectives on their platforms. Viral Trends TikTok's algorithm is designed to promote viral content, which can lead to a homogenization of culture as everyone jumps on the same bandwagon. This is often seen as a result of influencer services that boost the same message across several audience demographics. This can create a herd mentality and discourage individuality and creativity. An example of a viral trend on TikTok that was led by herd mentality was the "Benadryl Challenge." The challenge, which began in 2019, involved taking excessive amounts of the over-the-counter allergy medication Benadryl in an attempt to experience a hallucinogenic trip. Despite warnings from healthcare professionals and the makers of Benadryl, the challenge went viral on TikTok, with users posting videos of themselves taking large doses of the medication. This led to a wave of negative bandwagoning as more and more users joined in on the trend without fully understanding the potential dangers. The "Benadryl Challenge" quickly became a serious concern, with reports of hospitalizations and deaths linked to the trend. In one case, a 15-year-old girl died after reportedly taking large amounts of Benadryl as part of the challenge. The trend highlights the dangers of viral content and the potential for bandwagoning to lead to harmful behavior. While TikTok has taken steps to remove content related to the "Benadryl Challenge," the incident serves as a reminder of the need for social media platforms to take responsibility for the content they promote and to actively work to prevent harmful trends from spreading. According to Professor David Carroll, an expert in data privacy at Parsons School of Design, "Viral trends lead to conformity and inauthenticity." Ultimately, this social discord can be used to manipulate user behavior, encouraging users to engage with more content, stay on the app for longer periods of time, and spend money on virtual goods. Manipulation of Behavior TikTok's algorithm is constantly learning from user behavior and using that data to optimize the user experience and enhance TikTok advertising. This can include encouraging users to stay on the app for longer periods of time, engaging with more content, and spending money on virtual goods . According to Dr. David Greenfield, founder of the Center for Internet and Technology Addiction, "The more time we spend on these platforms, the more addictive they become. "This can lead to addiction and compulsive behavior, which can have negative consequences for mental health. Lack of Transparency Although the company has disclosed that it employs a multifaceted approach to recommend content, taking into account factors such as user behavior, device and account settings, and video information, it has not divulged specifics about the inner workings of the algorithm. This opaqueness raises concerns about potential manipulation of user behavior, as the platform has a significant influence on the type of content that is served to users. By not providing a clear understanding of the algorithm, TikTok leaves room for speculation and apprehension about the fairness of its content recommendations. This sort of lack of transparency can contribute to fears about biases in content recommendations, as it is unclear how the platform identifies and prioritizes certain types of content over others. This can lead to questions about whether TikTok is promoting specific viewpoints or suppressing others, which could have far-reaching implications for freedom of expression and diversity of thought on the platform. In order to alleviate these concerns, it is crucial for TikTok to provide a more comprehensive and informative explanation of its algorithmic processes. By doing so, the platform can foster trust and transparency among its user base, mitigate concerns about potential biases, and ensure that it remains a platform where diverse voices and perspectives can be fairly represented. Privacy concerns TikTok has also faced criticism over its handling of user data and privacy concerns. The app has been accused of collecting and sharing user data with the Chinese government, although the company denies these claims. Additionally, the app has faced scrutiny over its use of facial recognition technology and its collection of user biometric data. Privacy concerns have also been raised over the app's handling of user data. The company has not provided detailed information on how the algorithm works. According to US Senator Josh Hawley, "TikTok claims they don't censor content, but the truth is they are censoring information that doesn't align with the Chinese Communist Party." Controversial content TikTok has also been criticized for its handling of controversial content, including hate speech, misinformation, and harmful content. The app has faced backlash for its slow response to removing harmful content and for its lack of transparency regarding its content moderation policies. One example of a TikToker who has showcased some of the symptoms of the issues surrounding TikTok's algorithm is Bryce Hall. Hall is a popular TikToker with over 20 million followers who has been known to promote viral trends and participate in i . In 2020, Hall was criticized for attending a party in Los Angeles during the COVID-19 pandemic, which led to him receiving a warning from the city's mayor. This behavior can be seen as an example of the algorithm's ability to manipulate user behavior, encouraging users to engage in risky behavior to gain more followers and likes. Additionally, Hall has been known to engage in controversial content, including promoting the use of the N-word and making jokes about sexual assault. This highlights the app's handling of harmful content and its slow response to removing such content. The Great Youtube Migration If TikTok were to be banned, it is likely that many of its users would migrate to other social media platforms, including YouTube Shorts. YouTube Shorts is a relatively new feature of the YouTube platform that allows users and social media management to create and share short-form video content, similar to TikTok. This could be due to the familiarity with the short-form video format and the convenience of being able to access it on an app that they are already using. YouTube Shorts has already gained popularity among users, with the app reporting that it is now receiving more than 6.5 billion daily views. Additionally, YouTube has been actively promoting the feature, with its CEO, Susan Wojcicki, stating that the platform is "committed to making Shorts a top priority." However, it is important to note that the migration of users from TikTok to YouTube Shorts may not be immediate, as TikTok has established a strong user base and community. Additionally, YouTube Shorts may face similar issues to TikTok, such as privacy concerns, content moderation, and algorithmic bias. As such, it is important for users to be aware of these issues and to take steps to mitigate their effects. In conclusion, while TikTok may seem like a harmless and entertaining app , it is important to be aware of the potential consequences of its algorithm. The creation of echo chambers, filter bubbles, and viral trends can have serious consequences for individuals and society as a whole. Additionally, the lack of transparency and privacy concerns surrounding the app should give users pause before investing their time and resources into it. It's essential to encourage others to be weary in investing in TikTok and to be mindful of the potential risks when using the app. About Altered State Productions Altered State Productions blends cutting-edge technology with creative storytelling , delivering digital content that captivates and communicates. The agency prides itself on transforming ideas into impactful digital content that engages audiences and drives the narrative forward. With a pulse on the latest tech and a knack for creative solutions, Altered State Productions is the partner of choice for those seeking to make a bold statement in digital media and marketing.

Virtual reality (VR) is the next booming tech with the potential to transform the film and TV industry by creating new narrative forms and immersive cinema Virtual reality is quickly becoming a popular technology in the entertainment industry, representing one of the most promising advancements of recent years. Its ability to provide an immersive, interactive, and cinematic experience distinguishes it from traditional film and TV. In the United States, the potential for VR in film and TV is vast and has already made an impact on the entertainment industry. As a thrilling new medium for filmmakers and TV producers to explore, VR entertainment offers innovative and novel ways to tell stories and create experiences that transport audiences to new worlds, situations, and emotions. The use of virtual reality technology has the potential to transform the media industry, presenting a range of possibilities for exploration. Immersive Storytelling Virtual reality offers a significant advantage in film and TV by providing an immersive storytelling experience. With this technology, viewers can fully engage with the story, feeling like they are a part of it, standing in the middle of the action, and interacting with characters in a way that was previously impossible. Since the beginning of media production, filmmakers have aimed to provide their audience with an experience through their stories. However, virtual reality takes this to a new level, allowing filmmakers to create stories that are even more immersive. Through virtual reality, the audience can explore the environment freely and experience the story from different perspectives. This innovative approach to storytelling opens up a plethora of opportunities for content creators. They can use non-linear narratives and create interactive experiences for their audience. Additionally, filmmakers can create more intricate and captivating stories as the audience can explore the environment and discover hidden details. By allowing viewers to become part of the story and explore the surrounding world, this storytelling technique has the potential to create a more captivating and compelling experience. Moreover, virtual reality enables filmmakers to craft stories that have a tangible impact in the real world, as viewers can be transported to a lifelike environment, inspiring them to take real-world action. As a result, the experience for viewers becomes even more engaging and immersive, genuinely transporting them to another realm. Cinematic Experiences Filmmakers are driven to develop more innovative stories, akin to how video production crews create video games and films for the cinema. This allows them to explore narratives that have never been told before. Through the use of virtual reality, filmmakers can craft exceedingly realistic and immersive experiences that are unattainable in the physical world. This approach allows audiences to experience the story in a more intense and engaging manner, enabling them to feel like an integral part of the story in ways that traditional films and TV shows cannot match. This creates a distinctive emotional connection between the audience and the narrative that is more robust and profound than traditional forms of content production. Moreover, virtual reality can generate a cinematic experience that is entirely distinct from conventional films and TV shows. This includes panoramic shots, 360-degree views, and other special effects that produce a completely immersive 3D design and distinctive encounter. By merging the immersive aspects of VR with traditional cinematic techniques, filmmakers can create an exceptionally captivating and engaging experience. Virtual Reality in the Film Festival Circuit Virtual reality is gaining significant momentum within the film festival circuit, as numerous festivals now incorporate virtual reality experiences alongside conventional films. This reflects the increasing acceptance and potential of VR technology in the film industry. Virtual reality experiences have the potential to enhance the thrill and engagement of festivals, opening new doors for filmmakers to convey their narratives. However, several challenges must be addressed to enable virtual reality to become a mainstream technology in the film and TV industry. For example, the cost of VR hardware can be a deterrent for many viewers. Interactive Experiences Virtual reality can offer a unique opportunity for filmmakers to experiment with new storytelling techniques, such as using sound and spatial design to create a more immersive and dynamic experience. Virtual reality also has the potential to break down barriers between viewers and characters, enabling audiences to empathize with the characters and connect with them on a deeper level. Moreover, virtual reality technology has the potential to revolutionize the way we consume media by allowing us to experience stories in a more interactive and engaging way. As VR technology becomes more accessible and affordable, we can expect to see an increase in the number of virtual reality experiences in the film and TV industry. With its ability to transport viewers to different worlds and provide a fully immersive experience, virtual reality is poised to transform the way we consume and engage with entertainment. Cross-platform Integration Virtual reality can also be used to enhance traditional films and TV shows, creating a cross-platform experience that combines the best of both worlds. For example, a VR experience might serve as a prequel or sequel to a movie or TV show, adding an extra layer. This could involve using VR to give viewers a chance to explore a character's home or to explore a larger environment and gain a better understanding of the world they live in. VR could also be used to create interactive experiences, such as allowing viewers to choose a character's path or explore different locations in the story. In addition, viewers could be given the opportunity to be an active part of the story, engaging with characters and making decisions that affect the outcome. With these possibilities, filmmakers can create immersive and interactive stories that could not be experienced in any other medium. Similarly, virtual reality games that expand on the story can also be created, enabling audiences to explore the world and characters in greater detail. The Future of Virtual Realty Entertainment The use of virtual reality in film and TV can provide new opportunities for digital marketing through immersive content strategy and brand experiences. With the ability to create fully interactive and engaging experiences, virtual reality can offer a new level of brand awareness and customer engagement. This opens up a new avenue for companies to connect with their target audiences in a way that traditional advertising cannot match. As technology continues to evolve, we can expect to see more innovative and creative uses of virtual reality in the entertainment and advertising industries. Another benefit of virtual reality in the film and TV industry is the ability to reach a wider audience. With traditional forms of entertainment, viewers must be physically present to experience a piece of content. However, with virtual reality, viewers can access the experience from anywhere in the world as long as they have the necessary equipment. This could potentially open up new markets and revenue streams for filmmakers and production companies. Furthermore, virtual reality experiences can offer a level of interactivity that traditional films and TV shows cannot match. By allowing viewers to make choices and influence the narrative, virtual reality can create a personalized experience that is tailored to the viewer's interests and preferences. This not only enhances the viewer's experience but can also lead to increased engagement and repeat viewings. With the right tools and the right approach, virtual reality could revolutionize the way we experience storytelling, creating an unparalleled level of immersion and engagement. About Altered State Productions Altered State Productions stands out in the Dallas video production market, bringing a decade of experience and a stellar 5-star rating. The agency is known for its innovative spirit and commitment to commercial film production, making it the best choice for those seeking affordable video production companies. Their adept team excels in delivering top-tier content while respecting clients' budgetary frameworks. If you're searching for a video production company near you that skillfully balances cost-effectiveness with high-caliber output, Altered State Productions in Dallas is your optimal choice.

Altered State Productions is excited to share that we have been recognized as one of the premier video production companies in Dallas and in the U.S. by UpCity! Your brand is only as strong as the creative you promote. These days having the right multimedia team behind you can make all the difference in your digital marketing strategy. Our cross-disciplinary team of writers, artists, technical specialists, and creative visionaries is here to turn our clients’ dreams into reality. Our proven track record of success is one of the key reasons our Dallas-based company has been acknowledged by UpCity. Altered State has been recognized as one of the top video production companies in o well as top video production companies in the nation. Specifically, Altered State holds rank in the following category, Altered State holds rank in the following categories: Specifically, Altered State holds rank in the following categories: in the nation. Specifically, Altered State holds rank in the following categories: # 1 Best Event Video Production Company in Ft. Worth, TX # 1 Best Corporate Video Company in Ft. Worth, TX # 2 Best Event Video Production Company is Dallas, TX # 2 Best Corporate Video Company in Dallas, TX # 7 Best Video Production Company in Dallas, TX # 35 Best Commercial Production Companies US/National UpCity is a B2B online marketplace that connects businesses to trustworthy service providers. With 70,000+ listed providers—from digital marketing agencies, consulting firms, development specialists, and many more—over 1.5 million businesses have used UpCity to find exceptional partners for their needs. UpCity’s proprietary algorithm leveraged numerous digital signals to determine the credibility, trustworthiness, and recommendability of U.S. and Canada-based B2B service providers. These digital data points like reviews (both on UpCity and other third-party review sites), rankings in relevant search results, domain authority, website speed, and user experience help UpCity connect businesses with high-quality service providers like Altered State Productions. Dan Olson, CEO of UpCity, made the following statement about the Altered State Productions team: “We’re proud to call such a talented and well-respected company like Altered State Productions part of the UpCity community. They never cease to demonstrate their unwavering commitment to their clients’ success. We can’t wait to see what this partnership has in store." This recognition has been largely driven by our 5-star UpCity review rating. Check out a few of our favorite reviews we’ve received from our incredible customers: “Altered State Productions have been a great way to run all of our campaigns in one place. I loved logging into my member profile where I could access project updates in real-time, project support 24/7, and easy access to my favorite content. Thank you so much Altered team!” - Katrina B., December 2022 “Altered State provided the tools needed to increase sales by 40% on FB marketplace. I would highly recommend using their services if you would like to see an increase in traffic to your items. I definitely see myself using their services again!” - Manuel C., December 2022 Thank you to the UpCity team for honoring us with this recognition. It’s incredible to be included among such prominent companies. This accolade will undoubtedly keep our team pushing to be even better. We are thrilled to have our hard work acknowledged! Our team worked diligently to ensure every customer received the best possible service and product. We take great pride in providing a unique and engaging customer experience. We believe that customer satisfaction is of the utmost importance. We strive to ensure that each customer has a great experience with us. We are so grateful for this recognition and look forward to continuing to provide excellent customer service for years to come. Schedule a free production consultation, or shop film and video services with ease in our Marketing Shop. About Altered State Productions Altered State Productions stands out in the Dallas video production market, bringing a decade of experience and a stellar 5-star rating. The agency is known for its innovative spirit and commitment to commercial film production, making it the best choice for those seeking affordable video production companies. Their adept team excels in delivering top-tier content while respecting clients' budgetary frameworks. If you're searching for a video production company near you that skillfully balances cost-effectiveness with high-caliber output, Altered State Productions in Dallas is your optimal choice.

From Major Brands to Film Festivals: Kenney brings field expertise to join the Dallas Based Creative Agency. Imagine a media production where the sound could be better. The dialogue is muffled, the background noise is overwhelming, and the sound effects are lackluster. This detracts from the overall experience, leaving the audience uninterested and disengaged. Now, imagine a film or video production where the sound is crisp, clear, and perfectly balanced. The dialogue is easy to understand, the background ambiance is tastefully used to enhance the scene, and the sound effects are dynamic and engaging. This creates an immersive experience for the audience, keeping them invested in the story and feeling right there in the moment. This is where Dallas artist Kenney comes in, the latest addition to the team at Altered State Productions. As a talented location sound mixer and boom operator with over five years of experience, Spencer is passionate about bringing a creative vision to life with sound. His attention to detail is sure to bring a new creative angle to future work at Altered State. The agency boasts expertise in providing exceptional sound, music, and special effects (SFX) for various projects, highlighting the best of Dallas marketing and media production. The team caters to diverse industries, including film, video game, and podcast production, among others, which require professional audio services. The company's seasoned audio engineers and composers collaborate to produce tailor-made tracks and soundscapes that align with the project's specific needs. Additionally, they offer a vast collection of pre-made music and SFX for instant use. Interested clients can explore the company's portfolio to get an idea of their capabilities. Altered State offers consultations to explore how they can leverage the power of sound to bring clients’ projects to life. As a new addition, Spencer's portfolio spans the gamut, with credits that include major brands and publications such as eBay, JBW, SMU University, and CRWNMAG. He has also received recognition for his work at film festivals such as the LES Film Fest in NYC, Dallas Video Fest, Dallas International Film Fest, and KERA's Frame of Mind. For the Dallas-based sound artist , there's no greater satisfaction than seeing the audience fully immersed in the story, thanks in part to the work he's done behind the scenes. He takes pride in his ability to create a seamless, richly-textured soundscape that elevates the production's visual elements. Whether capturing the rustling of leaves in a park or the rush of city traffic, Spencer knows how to create a sense of place. He’s an expert on atmosphere, making the audience feel like they're right there in the moment. And his passion for sound extends beyond the studio and into his personal life - he's always seeking inspiration and experimenting with new techniques to push the boundaries of what's possible. Spencer Kenney is a musician with ten years of teaching and performance experience. He has made significant contributions to the music world as a guitarist, pianist, and bassist in classical, jazz, and popular styles. Kenney has served as a guitar and piano teacher at Vibrant Sounds private lesson studio and as a preschool music teacher at Good Shepherd Episcopal School. As an artist, he has released several albums. Kenney’s titles include In The Thick of It (2015) and A Time for Everything (2020). As well as the album Adulthood in the Context of Total Noise (2016) which he released under the name Trai Bo. He has also worked as a music producer and songwriter for Lunar Rae's self-released album Otherside (2020) and played guitar on Cehryl's album Sorry, It's December 2022 . Kenney is proficient in Pro Tools, Ableton Live, and Logic Pro. He has also worked as a sound mixer and boom operator. His extensive artistry, music production, and teaching experience make him a versatile and accomplished professional in the industry. If you're looking to create a truly immersive experience for your audience, look no further than Spencer Kenney at The Sound Shop by Altered State Productions. With their commitment to excellence, you can be sure that your project will be elevated to new heights. Leave a lasting impact on your audience and set a new standard for what's possible in the world of sound design. The Sound Shop is now available . Shop for various audio services such as Sound Design | Foley | ADR | Music Composition | Music Editing | Mixing | Mastering | Audio Restoration | Voiceover Recording | Sound Library, and more. About Altered State Productions Altered State Productions blends cutting-edge technology with creative storytelling , delivering digital content that captivates and communicates. The agency prides itself on transforming ideas into impactful digital content that engages audiences and drives the narrative forward. With a pulse on the latest tech and a knack for creative solutions, Altered State Productions is the partner of choice for those seeking to make a bold statement in digital media and marketing.

Learn How to Secure Your Business's Competitive Edge, It's Intellectual Property. Your business's intellectual property is your competitive edge, protect it at all costs. Intellectual property is the foundation of innovation, creativity, and the driving force behind many of the world's most successful companies. Whether you're a small franchise owner or a large corporation, protecting your intellectual property is essential for the growth and success of your business. From copyrighted software to trademarked logos, intellectual property can take many forms and is a vital tool for protecting the ideas, creations, and innovations that make your business unique. Explore the importance of intellectual property and the steps you can take to protect your business' creative works. Here are a few steps you can take to get your product copyrighted: Determine if your product is eligible for copyright protection. Copyright protection applies to original works of authorship that are fixed in a tangible form, such as literary, dramatic, musical, and artistic works, as well as certain other types of works. Create a complete and accurate record of your product. This should include detailed descriptions of the product, as well as any relevant drawings, designs, or other documentation. Search for existing copyrighted works that may be similar to your product. This will help you to avoid infringement on existing copyrights and will also give you an idea of what types of works are eligible for copyright protection. File a copyright application with the United States Copyright Office. The application should include a copy of your product, as well as a detailed description of the work and any other relevant documentation. The copyright office will review your application and if it meets all the requirements, will issue a copyright registration for your product. Once your product is copyrighted, it's important to place a copyright notice on your product to give notice to the public that your product is protected by copyright. This notice should include the copyright symbol ( © ), the year of first publication and the name of the copyright owner. Lets travel to 2009 where a business owner getting a copyright for the mobile app Angry Birds, copyrighted its popular game in 2009. The company, Rovio Entertainment, created the game "Angry Birds" which quickly became a global phenomenon, with millions of downloads and merchandise sales. In order to protect their intellectual property and prevent others from copying their game, Rovio Entertainment filed for a copyright registration for "Angry Birds" with the United States Copyright Office. The application included a detailed description of the game, along with the source code, graphics, and other elements of the game. The Copyright Office reviewed the application and found that the game met all the requirements for copyright protection. "Angry Birds" was issued a copyright registration, which gave Rovio Entertainment the exclusive right to reproduce, distribute, and display the game. The success of "Angry Birds" led to numerous spin-off games, merchandise and even a feature film, and Rovio Entertainment was able to protect their brand and prevent others from using the copyrighted game or elements from it without permission. This example illustrates how important it is for companies to protect their digital products with copyright, it can help them to safeguard their intellectual property and to prevent others from profiting from their work without permission. Notably, the game is considered to be one of the most successful mobile games of all time, with over 4 billion downloads worldwide and multiple spin-off games, merchandise, and even a feature film. In 2012, the company generated $106 million in revenue, and by 2019, it was reported that the company's net worth exceeded $1 billion. So when you spark your next invention just remember to keep in mind that copyright protection is automatic when a work is created and fixed in a tangible form but registration with the Copyright Office gives some additional benefits, like the ability to sue for infringement, eligibility for certain statutory damages, and the ability to record the registration with the U.S. Customs and Border Protection to prevent importation of infringing copies. Don't let your hard work and creativity go to waste, take the necessary steps to protect your intellectual property and secure your business's future success. About Altered State Productions We are a groundbreaking creative media marketing agency. From concept to completion, we see media marketing as an art form that drives our creativity and brings your vision to life. By maximizing brand identity by utilizing photography, web, video, advertising, 3D designs, animation, graphic design, sound, social media, and anything you can creatively envision to market products and services in the competitive landscape, our team of professionals can craft the right message of authenticity and experience with Our Sight—your Vision.

Altered State Productions welcomes Domenique Comparetto, the new Head of Content Strategy at the Dallas marketing and media agency. Domenique is a seasoned content strategist and writer with a wealth of experience in the digital marketing industry. She has teamed up with the Dallas-based media agency, known for its award-winning work, to build effective marketing strategies. She will deliver robust content plans that captivate target audiences and boost the agency's growth. As a writer, Domenique specializes in marketing topics, including eCommerce, content marketing, industry specific trends, and practical marketing guides. She supports businesses with strategies that form real connections with consumers through meaningful content. Altered State Productions is a revolutionary digital marketing agency changing how businesses and brands access marketing services. The company gives priority to convenience and flexibility in its offerings. Clients can choose various digital marketing services such as video and film production, SEO, social media, and email marketing. These services are delivered using a cutting-edge Service-as-a-Product (SaaP) model. Hebert Huerta and Eddie Castillo, co-founders, developed the SaaP model to address the challenges of the traditional marketing service approach. This typically involves a series of discovery calls, proposals, and quotes before work can commence. With the SaaP model, business owners and brands can easily browse and select the marketing campaigns or services they need. This approach provides transparency and certainty on price, duration, scope of work, and return on investment guaranteed. After launching their marketing e-commerce store, the team is excited to offer their services in an a-la-carte convenience. The shopping cart UX provides an intuitive experience similar to ordering from "Uber Eats." With this seamless approach, clients can browse and purchase the marketing services they need with no strings attached. Under Domenique's leadership in content strategy, Altered State Productions says they will continue to exceed clients' expectations. The agency will produce engaging, top-notch content for their audience and support the growth of their clients' businesses. Visit Altered State Production's website for more information on Copywriting and Content Services. About Altered State Productions Situated at the crossroads of creativity and technology, Altered State Productions crafts media masterpieces that deeply resonate. Their Brand integration, amplified by a strategic agency partnership with SEMrush, doesn't merely tell stories—it shows that there is science in art.

The Story Valyōu Furniture provides quality furniture at an affordable price, making designs that are on-trend and in-demand more accessible to customers. The brand sought to connect with tech-savvy customers as defined in their target demographic. For this campaign, Valyōu Furniture turned to Altered State Productions to expand reach and awareness around their intended audiences. Altered State implemented a social media advertising campaign on Snapchat. The social media platform had proven to be an effective tool for reaching its target audiences. Snapchat also allows them to keep costs low and boost purchases while enhancing brand equity. The Solution More than a media buyer, Altered State set out to drive customer actions such as swipe-ups and page views for Valyōu as part of a full marketing strategy. By utilizing goal-based bidding on Snapchat, they were able to start scaling, analyzing creative, and engaging audiences towards these goals. The results have been impressive, with improved conversion rates, more insights, lower overall costs, and more purchases. With Snapchat's Collection Ads, Video Ads, and Dynamic Product Ads, Altered State can showcase Valyōu’s products for maximum effect. The campaign utilizes swipe-up features in content marketing and digital ads alike to lead customers right to the appropriate product or page. The content strategy was integrated into a more broad digital marketing strategy from day one. They also change creative regularly to boost impressions and grow retargeting audiences while driving 80% of prospecting audiences via Snapchat's vertical format. Custom Audiences on Snapchat provide Valyōu Furniture with a way to broadly target Snapchatters using Lookalike Audiences and Predefined Audiences, as well as Pixel Audiences and Web Events Audiences for specific retargeting. Through Audience Insights, Altered State is able to monitor the data, demographics, and engagement from these Snapchatters. By reviewing metrics and scaling, they improve audiences, optimize targeting, and reduce costs. With the help of Altered State Productions, Valyōu Furniture also offers unique product demos and an immersive commerce experience for customers with Snapchat's AR and Filters. In addition to Snapchat Lifestyle and user-generated content, the hi-tech features give users a uniquely immersive way to see themselves using new products. These tools and the improved user experience help to boost engagement and increase sales. The Result When comparing platforms, Valyōu Furniture sees Snapchat managed by Altered State as the most cost effective choice. This winning combination provides a low cost per click and consistently ranks as one of their highest performing channels for return on ad spend (80x ROAS). Valyōu Furniture also benefits from the high engagement and rich data they receive from Snapchat, as well as advanced split testing and audience voting to improve advertising. The Snapchat social media marketing services from Altered State have played a significant role in helping Valyōu Furniture shape its brand and increase brand awareness. Through cutting-edge ad formats, Filters, AR, and Audience Insights, Valyōu continues to expand reach, optimize its bidding, and boost sales on Snapchat. About Valyōu Furniture We’re here to make design dreams come true. Our curated selection of over 10,000 items from acclaimed designers makes it easy for anyone to create beautiful spaces. About Altered State Productions We are a groundbreaking creative media marketing agency. From concept to completion, we see media marketing as an art form that drives our creativity and brings your vision to life. By maximizing brand identity by utilizing photography, web, video, advertising, 3D designs, animation, graphic design, sound, social media, and anything you can creatively envision to market products and services in the competitive landscape, our team of professionals can craft the right message of authenticity and experience with Our Sight—your Vision.

Juno spent many months in bed, reflecting on his relationship with Alicia and the memories that had escaped him. He felt there was still so much he wanted to say to her. Juno Complex , Dallas-based iconic artist and audio producer, overcomes tragedy and memory loss with the acclaimed EP "Lost Files," a deeply personal project blending ambient soundscapes with natural sounds and audio recordings. WARNING: This content may contain graphic images, videos, and text which may be disturbing to some viewers. Viewer discretion is advised. START MENU Oscar Hernandez, later known as Juno Complex, has had a lifelong love for music. It began when he joined a mariachi group at seven years old after his father gifted him a guitar. Juno fondly remembers his mother playing 70's romantic ballads and Spanish rock, like Camilo Sesto and Caifanes. Camilo Sesto's work typically featured lyrics that focused on themes of love, heartbreak, and relationships. These songs were often performed at a slower tempo with a simple chord structure and a memorable melody. Many of Camilo Sesto's romantic ballads were written in a verse-chorus form, with the verse setting the scene and the chorus reinforcing the main message or emotion of the song. Growing up in Dallas, Texas, Juno was surrounded by music from a young age. His mother played a variety of romantic ballads and 70's Mexican rock bands. He looks back at these memories with happiness, to waking up to the sound of these songs on Saturdays. These early musical experiences had a lasting impact on Juno. He cites the singers and bands he heard as a child, as well as more modern acts like Radiohead and Brian Eno, as major influences in developing his own signature sound. Throughout his career, Juno has remained dedicated to exploring new avenues in music and striving to create something truly original and innovative. GETTING STARTED Juno's passion for music began at a young age and continued to flourish as he grew older. In 2009, he had the opportunity to debut his EP "My Hoverboard" at the Phoenix Project, a local lineup event. Legendary musicians like J Dilla, Flying Lotus, and the LA beat scene heavily influenced the 8-bit cosmic beat album. A few short years later, Juno partnered with Rob Viktum to co-found Smashing Buttons, an event that showcased live performances by artists creating beats at the Arcade Bar. Throughout his career, Juno has been drawn to musicians who are not afraid to take risks and try new things in their work. He strives to do the same in his own music and is always looking for ways to contribute something fresh and innovative to the genre. WINDOWS CRASH On March 13, 2015, time stood still and everything changed for Juno Complex. Juno went to work after an unresolved argument with his girlfriend, Alicia. The two agreed to talk more after he returned. When Juno called Alicia after work that night, there was no answer. He walked to a nearby bar with a friend and was surprised to see his girlfriend come into the same bar later that night with two friends, one he’d never met. After some time, Juno and Alicia left the bar. They were given a ride by the new friend of Alicia that Juno had just met that night. As they traveled along Loop 12 at the 183 exit in Dallas, it became apparent from his erratic driving that the driver was heavily intoxicated. He was moving dangerously fast and took one particular turn so quickly that he lost control of the vehicle. As the car rolled over, Juno and Alicia were ejected from the back seat where they’d been riding without seat belts. The driver had been wearing a seat belt and remained in the car. When EMTs arrived, they found the driver first, asking if anyone else had been in the car with him. He only indicated that Alicia had been a passenger. The paramedics found her on the road and took the two to the hospital - leaving Juno unconscious on the side of the road after being flung over 100 feet away from the vehicle. He was later told he lay there for forty-five minutes until he was found by someone that was sent to retrieve the disabled vehicle. Four weeks later, Juno woke up in the hospital feeling like the entire experience had been a dream. Surrounded by his family, he asked where Alicia was. At first, they were worried about the shock of so much troubling news ance. They told him she was at work. Eventually, he would learn the truth of Alicia's fate. No one could bring themselves to look him in the eyes as they told him the tragic news . SYSTEM RESET Juno's mind was overwhelmed with thoughts as he struggled with memory loss. He could vividly recall the moment he knocked on the neurologist's door at the rehabilitation center, filled with fear and worry. "Is this going to last forever? Am I going to be like this forever?" he muttered. The doctor informed Juno that it would likely take about a year of rehab, including abstaining from substances, in order for him to make some progress in his recovery. However, it was uncertain if he would fully regain his previous abilities. Juno spent many months in bed, abstaining from harmful substances and reflecting on his relationship with Alicia and the memories that had escaped him. He felt there was still so much he wanted to say to her. CNTRL+F Oscar had been going through a difficult time in his life and was struggling to regain his footing. He felt lost and unsure of how to move forward and had begun to feel like he was spinning his wheels without making real progress. In an effort to regain his memory and sense of self, he started digging through his file explorer to see if there were any audio files or drafts that might help him remember who he used to be. To his surprise, he found that everything looked foreign and unfamiliar, and he felt like he was learning about Juno Complex all over again through his files. It was a long and challenging journey, but he made significant progress. His doctor suggested that he try to find something he enjoyed doing to help him feel joy again. During his journey to rediscover himself, Juno stumbled upon drafts and quick notes of inspiration that contained ambient sounds and SFX. These scraps of music felt highly personal to Juno, and he found himself obsessively exploring the many variables of the Pattern Recording Instrument SP404, a popular electronic music device used by artists like Flying Lotus and Animal Collective. He spent hours getting lost in the intimate space of the instrument and felt like it was a gateway through which he could communicate with Alicia, who he had lost. He began playing stored audio files of her speaking over the sound, which was the closest he had felt to her since her passing. LOST.FILES The process for this album involved experimenting with ambient soundscapes and incorporating natural sounds and audio recordings. Juno felt he was using it as a time machine to communicate with his past self. It was a cathartic and deeply personal experience that helped him rediscover his love for creativity and piece together his Lost Files. As Oscar delved into the process of creating Lost Files, he was driven by a deep desire to reconnect with the person he loved most in the world: Alicia. He had lost her in a tragic accident. The pain of her absence had left him feeling lost and alone. In an effort to find some solace, he turned to music and began to blend ambient soundscapes with natural sounds and audio recordings of Alicia's voice. As he worked, he found that the process helped him to feel closer to her and to feel like he was communicating with her through a time machine of sorts. Through his music, Oscar was able to tap into his deepest emotions and express the love and longing he felt for Alicia. He poured his heart and soul into the project, and in the end, he was able to create something deeply personal and meaningful to him. Although he never expected anyone else to understand or appreciate his work, he was surprised and moved by the positive response it received from fans around the world. In the end, Lost Files became a testament to the enduring power of love and the healing power of art. SYSTEM OPTIMIZATION As Juno's popularity and demand for his music grew, he found himself performing at a variety of venues and events. One of these was Las Almas Rotas, where he played hypnotizing and relaxing house music with a touch of Santeria ambiance. He also had the opportunity to perform at Mezcaleria, an invite-only speakeasy, as well as the renowned Crown and Harp. Juno collaborated with local artist DENUHMUG on a Chopped & Screwed Cumbia & Slow Down House set at the Metropolis Bar. In addition to these performances, Juno also gained momentum and a residency at Strangeways. There, he had the chance to curate the music and contribute slowed-down vibes at the Mr. Pookie show. These experiences helped establish Juno's reputation as a talented and innovative musician. He continued to build on this momentum as he moved forward as the featured music artist at Altered State Productions, an award-winning Dallas videographer turned full-service media and marketing agency. Juno's contribution to music production for the digital advertising and branding agency brings an element of artistry to its video production and marketing strategies. The combination is true Dallas marketing at its best. Juno Complex, an audio producer with Altered State Productions, is a content creator responsible for producing music and sound effects for commercials in the industry. Working closely with creative directors and advertisers, Juno uses his expertise in audio production to understand the desired tone and message of a commercial. His distinct sounds inspire content marketing in a variety of ad formats, including YouTube ads. He brings these concepts to life through the creation of original music, sourcing of existing tracks, and creation of sound effects. He also works with voice actors to ensure that all audio elements are cohesive, effective, and aligned with brand strategy. He collaborates with audio engineers in the design process to ensure that the finished product meets technical and quality standards. As an audio producer with Altered State Productions, Juno's goal is to create engaging and impactful audio that helps to communicate the message and branding of a commercial through powerful emotion, which drives consumer actions. CHECK FOR UPDATES If you're interested in hearing more from Juno Complex and Altered State Productions, check out their music on Spotify or shop audio services on our online store. About Altered State Productions We are a groundbreaking creative media marketing agency. From concept to completion, we see media marketing as an art form that drives our creativity and brings your vision to life. By maximizing brand identity by utilizing photography, web, video, advertising, 3D designs, animation, graphic design, sound, social media, and anything you can creatively envision to market products and services in the competitive landscape, our team of professionals can craft the right message of authenticity and experience with Our Sight—your Vision.