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Learn how to set up a branded GIPHY account and increase your brand's visibility in this step-by-step guide. Let's get started.  Did you know that having a branded GIPHY account can help increase brand recognition and engagement on social media? According to GIPHY, branded content sees an average of 3x more engagement than non-branded content.  GIPHY is a popular platform for sharing and creating animated GIFs, stickers, and other visual content.  As a brand, having a presence on GIPHY can increase your reach and engagement with audiences on social media. In this guide, we'll show you how to set up a branded GIPHY account, step by step. You'll learn how to sign up for a GIPHY account, apply for a brand channel, and complete your profile with your brand's unique information. Signing Up to GIPHY Go to GIPHY's website: https://giphy.com/ Click on the 'Join' button in the top right corner. Choose to sign up with either your email, Google, Facebook, or Apple account. After signing up, you will be redirected to your new GIPHY account's dashboard. Applying for a Brand Channel To apply for a branded GIPHY account, visit the GIPHY for Brands application page: https://giphy.com/apply/brands Fill out the application form with your brand's information, including the brand name, website, social media links, and a brief description of your brand. Upload a profile picture (recommended size: 480x480 pixels) and a header image (recommended size: 1920x1080 pixels) that represent your brand. Agree to GIPHY's terms and conditions, and click 'Submit Application'. GIPHY's team will review your application, and if approved, your account will be converted into a branded GIPHY account. Completing Your Profile After your application has been approved, Log in to your GIPHY account and click on your profile picture in the top right corner. Click on 'Settings' from the dropdown menu. Fill in your brand's information, including a short bio, website URL, and connected social media accounts. Save your changes by clicking 'Update Profile'. Setting up a branded GIPHY account can help elevate your brand's presence on social media and engage with your audience in a fun and creative way. By following these simple steps, you can create a GIPHY account, apply for a brand channel, and complete your profile with your brand's unique information. If you are looking for an easy solution for managing your GIPHY brand account, consider GIPHY Brand Boost , which  provides everything you need to establish and maintain your brand's presence on GIPHY, from account creation to content creation and optimization.  Now that you have set up and applied for your branded GIPHY account, it's time to take the next step in our walkthrough: Creating and Optimizing Stickers on GIPHY About Altered State Productions Altered State Productions blends cutting-edge technology with creative Giphy Case Studies , delivering digital content that captivates and communicates. The agency prides itself on transforming ideas into impactful digital content that engages audiences and drives the narrative forward. With a pulse on the latest tech and a knack for creative solutions, Altered State Productions is the partner of choice for those seeking to make a bold statement in digital marketing and marketing.

Giphy, a popular online platform for creating and sharing GIFs, has become an increasingly valuable tool for brands looking to boost their off-site SEO. GIFs are like a caffeine shot for a tired marketer - they inject life, energy, and personality into their content, giving them a renewed sense of excitement and engagement with their audience. You might be surprised to learn that posting GIFs on your branded social media accounts can do more than just add a touch of fun and personality to your content. In fact, this overlooked secret can potentially improve your SEO backlink opportunities , creating significant benefits for your business or brand. It's shocking that more people aren't talking about these advantages, but incorporating GIFs into your online presence could be the unexpected twist your marketing strategy needs. Get Your Brand in Motion With over 300 million daily active users and over 10 billion daily views, Giphy is one of the most popular sources for finding and sharing animated content. But for a marketer, it can be used for much more than just animated stickers. Every time a branded GIF is used and shared by users on social media or messaging platforms, it can create a new referring domain to the brand's website. These mass page backlinks can help increase the brand's visibility and referral traffic, as well as potentially improve their search engine rankings. By crafting custom-made GIFs and uploading them on Giphy, brands can effectively enhance their online visibility and attract more traffic to their website, resulting in an overall boost in their digital presence. Giphy referral domains can also contribute to the building of a brand's SEO authority. Given that Giphy has a high domain authority and authority score, referral links from the platform can potentially have a positive impact on a brand's domain authority and search engine rankings. This makes Giphy a valuable tool for brands looking to strengthen their online marketing efforts and gain a competitive edge in their industry. Not sure where to start? The Giphy Branding Tool by Altered State Productions allows you to create a complete account, verify it as a brand, and receive 10 free GIFs to kickstart your visibility and branding efforts. Stickers - The Interactive Keywords By using relevant keywords and popular trends in the creation of branded GIFs, brands can tap into the existing interests and behaviors of their target audience and increase the chances they share your content on social media and messaging platforms. To create visual Giphy stickers based on keywords, brands can start by conducting research on popular trends, keywords, and topics related to their industry or target audience. A great tool to start your research is SEMRush Keyword Magic Tool , where you can find related keywords based on trends and volume. You can then use this information to create visually appealing and relevant stickers that capture the attention of your audience and align with their interests. For example, a sports team may create Giphy stickers featuring popular athletes and sports-related keywords, such as "touchdown" or "slam dunk" as part of its brand strategy. A food brand may create Giphy stickers featuring popular recipes and food-related keywords, such as "tacos" or "pizza". By using these relevant keywords in the creation of branded GIFs, brands receive relevant backlinks, increasing the visibility of their content and improve their chances of being discovered by their target audience. Overall, creating visual Giphy stickers based on keywords is a smart off-site SEO strategy for increasing the visibility and engagement of branded content, as it allows brands to tap into the existing interests and behaviors of their target audience and increase their chances of being shared and viewed on social media and messaging platforms. Boost your Website with Automated Referring Domains When a brand's GIFs are used and shared on social media platforms such as Snapchat, Instagram, and TikTok, each usage can create a new referring domain to the brand's website. This can signal to search engines that the brand's website is relevant and valuable, which can help improve its search engine rankings. Brands can create a Giphy contest on social media platforms, such as Instagram or Twitter, where users can participate by creating their own custom GIFs using the brand's Giphy channel. This type of contest can generate a lot of engagement and excitement on social media, as users will be eager to participate and create their own custom GIFs using the brand's channel. As more and more users participate and share their GIFs with their own followers, it can help increase the visibility and referral traffic for the brand's Giphy channel and website. Additionally, by creating a Giphy contest, brands can encourage users to share and promote the contest to their own followers, which can help increase the overall reach and engagement of the branded GIFs. This can lead to more shares, views, and referrals back to the brand's website, which can ultimately help improve its SEO authority and online presence. For example, if a branded GIF is shared on a popular social media platform and it goes viral, it can generate thousands or even millions of views and shares. Each of these views and shares can count as a referring domain to the brand's website, helping to increase its overall referral traffic and potentially improving its search engine rankings. That’s like putting referring domains on autopilot. So, by using Giphy to create and promote branded GIFs, brands can not only increase their visibility and referral traffic, but also improve their SEO authority and potentially boost their search engine rankings. Think Outside the Search Box It's no secret that brands invest a significant amount of their budget towards brand awareness. However, they often overlook the fact that there are cost-free methods available to achieve similar results. One of the key features of Giphy's image search engine is the ability to search for keywords and find visual stickers and GIFs related to those keywords. his feature offers an ideal opportunity for brands to showcase their branded logos or campaigns, effectively turning it into a digital billboard for their target audience. It's worth noting that when a user searches for a particular keyword, they are likely to be part of that industry, making it a valuable audience to engage with. For example, if a content creator on a video shoot shares a story on social media, they may want to add a gif of a camera. There’s a good chance that they will find Camera Gifs created by Altered State Productions and the infamous pyramid logo. Why? Because we’ve strategically added keywords to ensure our GIFs find the right audience. When uploading your branded stickers and GIFs to Giphy, make sure to add relevant keywords that people might search for. This will ensure that your content appears in search results for your target audience. With its user-friendly interface and powerful analytics tools, Giphy makes it easy to track your performance and optimize your content for maximum impact. Whether you're a small business or a large enterprise, Giphy is the perfect platform to showcase your brand and connect with your audience in a fun, engaging way. So why wait? Start creating your branded stickers and GIFs today and unlock the full potential of Giphy's silent marketing power. Reach out for a free consultation with Altered State Productions when you’re ready to boost your domain authority and brand. About Altered State Situated at the crossroads of creativity and technology, Altered State Productions crafts media masterpieces that deeply resonate. Their Brand integration, amplified by a strategic agency partnership with SEMrush, doesn't merely tell stories—it shows that there is science in art.

When you see a great commercial or music video, do you ever wonder how many people it took to make it happen? What are the roles those people actually do? What roles are involved in commercial video production? Whether you hire a film production company or plan to employ individual contractors, several key roles must be filled to complete the production. The roles listed below should be filled in the order they are presented for the best results. With each position making a noticeable impact on the final product, it’s crucial that you thoroughly vet each candidate or the company you plan to hire. To help understand the video production process, consider the music video for Miley Cyrus’s song, Wrecking Ball. The essential roles of a video production team include Director: responsible for overseeing the creative vision of the video and working with the other members of the crew to bring that vision to life. In the case of the Wrecking Ball video, the director was Terry Richardson. It is likely that Richardson had a strong hand in shaping the controversial and provocative nature of the video, as he is known for his edgy and often controversial style. ​ ​ Camera operator: responsible for operating the camera and capturing the footage for the video. The camera operator on the set of Wrecking Ball would have been responsible for capturing the shots of Miley singing and swinging on the wrecking ball. ​ ​ Sound technician: responsible for recording and mixing the audio for the video. The audio technician on the set of Wrecking Ball would have been responsible for recording Miley's vocal performance and mixing it with the background music. ​ ​ Lighting technician: responsible for setting up and operating the lights used in the video. The lighting technician on the set of Wrecking Ball would have been responsible for creating the lighting setup for the shots of Miley singing and swinging on the wrecking ball. ​ Editor: responsible for cutting and assembling the footage into the final video. The editor of the Wrecking Ball video would have been responsible for cutting the raw footage captured by the camera operator and putting it together into the final edit of the video. ​ Production Manager: responsible for managing the schedule and budget of the production, coordinating the work of all the crew members, and ensuring that everything runs smoothly. The production manager on the set of Wrecking Ball would have been responsible for managing the schedule and budget for the shoot and ensuring that everything ran smoothly. Actors: if your video requires actors, you'll also have to hire them. Miley Cyrus was the sole actor in the music video for the song Wrecking Ball . ​ Art Director: responsible for creating the visual concept and design of the video, including sets, costumes, and props. In the case of the Wrecking Ball music video, the art director would have worked with the director and other production team members to create a concept for the look and feel of the video. They would have been responsible for deciding on things like the set design, props, costumes, and other elements that contribute to the video's visual style. They would have collaborated with other departments, such as lighting and camera, to ensure that all the visual elements were cohesive and worked together to create the desired atmosphere. Additionally, the art director may have been responsible for finding and selecting the location for the shoot, as well as overseeing the construction of any sets or props that were used. The art director plays a crucial role in bringing the director's vision to life and creating a visually stunning and cohesive production. ​ *This list is not exhaustive, and depending on the nature of your video, you may need additional roles, such as a makeup artist, scriptwriter, and so on. Vijat Mohindra/MTV VMAs 2020/Vijat Mohindra/MTV VMAs 2020 via Getty Images Hiring a Production House for Video Marketing Services Will you source experts for each role, or should you hire a video production company complete with everything you need, including a film crew? Hand-selecting several video production professionals can eat up a significant amount of time and resources. The process generally involves finding available professionals, reviewing resumes, portfolios, demo reels, price negotiations, and excellent organization skills to keep track of all this information for each position. The benefit, however, is that you can have more creative control over the project. On the other hand, hiring a production company is a one-and-done scenario where you won’t have to repeat these steps for each position on your production crew. A production company can also help with additional tasks such as securing permits, renting equipment, and providing marketing strategies, including distribution and performance metrics review. Production companies that use the SaaP (Service as a Product) method are even easier to hire because they cut out all the back and forth of discovery calls and price negotiation. With these options, you browse all available services alongside transparent pricing and then add services you need to a shopping cart, similar to retail e-commerce. So how should you hire a film crew for your project? Let’s take a look at both options for sourcing talent so you’re well-informed and know precisely what your business needs and where to start. How do I find video freelancers? If you decide to hire your film crew individually, you can take a few different approaches. Your best option will be based on budget, time frame, and experience working with similar roles. When finding freelancers, it's important to thoroughly review their portfolios and credentials and communicate clearly with them about your project requirements and expectations. It's also important to have a signed contract that includes the project's scope, timelines, and payment terms. How do I find the right video production company? There are important criteria to consider if you decide to hire a production company instead. You’ll want to understand who you’ll be working with, your involvement in the film production process, and the quality of work you can expect. Marketing agency versus production company As a producer, it's your responsibility to find and hire all the necessary roles for your video commercial production. Whether it's better to employ individual freelancers or a production company to manage everything depends on various factors. These include your budget, the scope and scale of the project, and your own experience and resources. Hiring a production company to manage everything can be a good option if you have a limited budget and want to outsource most of the work. A production company will take responsibility for the entire project, from setup to distribution. They often have an in-house film crew that includes all the necessary roles, such as a director, camera operator, sound technician, etc. This can save you time and effort in finding and hiring individual freelancers and also gives you access to a team that has experience working together and can bring a high level of quality to your project. It’s a good option if you don't have the resources or expertise to assemble and manage your crew. On the other hand, hiring individual freelancers can give you more control over the creative process and allow you to handpick the crew members you feel are the best fit for your project. However, it’s important to remember that you also need to sell yourself and your project, giving the freelancer film crew a reason to want to work with you. This option can be especially beneficial if you have a specific vision for your commercial and want to ensure that it's executed exactly as you envision it. However, managing a team of freelancers can be more time-consuming, and you'll need to ensure that you have the resources and experience to effectively manage and coordinate the crew's work. Ultimately, the decision depends on your budget, the scale of your project, and your own experience in the industry. It's always a good idea to research and get recommendations from other professionals before making a decision. View the Film and Video Production web store to select the services you need. Schedule a meeting to plan a customized video production project . Altered State Productions is a video production company at the crossroads of creativity and technology, integrating strategic agency partnerships with SEMrush to merge science and art.

The Playbook 30% of Fortune 500 companies are using to Optimize their websites is revealed through a Gambling SEO technique that will guarantee ranking in the regulated markets . Content churning powerhouse, Altered State Productions' is now ranked number 6 In Top Digital Marketing Agencies in Dallas and is breaking down the metrics of SEO technology with a Beta Stage of their SEO PowerSuite featuring Effective Keyword Grouping, Website Content Automation, specific recommendations and semantic page testing. Find Technical Errors The setup of your website and technical site structure are a key role in your website performance, not only for search engines but for your customers. Identify SEO Problems The Goal is to rank higher than your competitors for search engines to recommend your services first to their search. Being aware of SEO-related issues is a great start to achieving that goal, look into your meta descriptions, image alt text, keywords and SERPs. Analyze Design and UX Design and user experience is essential for a lead to re-cycle through your funnel. This analyzation informs you of your site's most visited areas and what your audience is consuming and its impact. Assess Website Content Become aware, evaluate, and adjust your content strategically towards ranking well in search engines. Become aware, evaluate, and adjust so that your on-page SEO and performance are cohesive with your traffic numbers. Generate a Checklist of All Site Issues and Recommended Fixes Review the page load speed of the website and images. Remove low-quality content from Google's index, and find and fix any indexing issues. Research Content gap opportunities and analyze competitor sites Review organic traffic SEO Review structured data and snippets. Review that your website is mobile friendly. Review if your site has any broken links and stop 404 errors Review backlinks for the good and bad ones Review your website against user accessibility guidelines. Review your content is giving users what they are looking for Review your competitors' websites for a strategic analysis. Set up keyword position tracking and alerts Setup reoccurring website health monitoring and alerts Run a full-cycle website SEO health audit to find what's affecting your search rankings. Get a free website audit and roadmap to improve the website's efficiency and visibility in the search engines with Altered State Productions SEO Solutions. About Altered State Productions We are a groundbreaking creative media marketing agency. From concept to completion, we see media marketing as an art form that drives our creativity and brings your vision to life. By maximizing brand identity by utilizing photography, web, video, advertising, 3D designs, animation, graphic design, sound, social media, and anything you can creatively envision to market products and services in the competitive landscape, our team of professionals can craft the right message of authenticity and experience with Our Sight—your Vision.

The Fascinating History and Hidden Meanings Behind the Apple Logo and Steve Jobs' Vision. The world of technology is filled with mysteries, and one of the greatest enigmas of all is the iconic logo on your favorite phone and computer device. The Apple logo, a sleek and minimalist silver apple with a bite taken out of it, holds more than meets the eye. Even as one of the most famous company logos, there is still quite a bit of mystery surrounding the well-known apple icon. With its sleek design and minimalist silver apple, the logo has become a symbol of innovation and creativity. But what many people don't know is that the logo holds a deeper meaning, one that has sparked countless theories and speculation. The logo has become a symbol not only of Apple's technological expertise, but also of Jobs' vision for the company and his legacy as one of the greatest innovators of our time. The Genius Behind the Brand Logo The Apple design not only captured the essence of technology but also the essence of Steve Jobs' vision for Apple. Jobs' obsession with simplicity and elegance was reflected in the clean lines and minimalist design of the Apple logo. Steve Jobs considered over 200 different logo designs before settling on one daring concept, which he thought would be simple and memorable. The history of the Apple logo is deeply embedded in lore within the marketing and tech communities. In 1976, Rob Janoff, a well-known graphic designer, was hired by Regis McKenna, an advertising agency working for Apple at the time. Janoff had provided business branding services for other well-known brands, including IBM, Intel, and Kleenex. To everyone’s surprise Janoff was paid only $29 for the new design. Seeing that it was going to be a big sensation, he originally charged $2,000 for the logo design. Steve Jobs convinced him to do it for a flat fee of $29 and the promise of long-term work as Apple built its brand identity. This would include creating the packaging for the original Apple Macintosh computer, which featured a stylized illustration of the computer on a white background. The Bite Heard Round the World In 1977 the logo's debut took a dramatic turn when a bitten apple design burst onto the scene, igniting whispers and speculations about its cryptic meaning. In Janoff’s own words, "I think part of the genius behind the logo is that it was simple enough that it could be reproduced on a T-shirt but also complicated enough to intrigue people." Despite the speculation surrounding the graphic design , the essence of the Apple brand strategy has always been focused on innovation and creativity. As Steve Jobs once said, "Innovation distinguishes between a leader and a follower." The Apple logo has embodied this ethos, captivating the minds of consumers and inspiring designers and artists around the world. Some people saw the brand design as a clever reference to the forbidden fruit from the Garden of Eden, while others believed it to be a nod to the father of modern computer science, Alan Turing. But as the years went by, more theories emerged, and the logo's symbolism became shrouded in mystery. Decoding the Symbolism of the Logo As the Apple brand developed, so did the intrigue surround its logo. People started to interpret the design in new and unexpected ways. Here are just a few of the theories that emerged: The Apple Represents Victory In addition to the brain and byte theories, there is another interpretation of the Apple logo that draws on Greek mythology. The design of the apple with a bite taken out of it has been compared to the golden apple from the myth of Eris, the goddess of discord and strife in Greek mythology. According to the myth, Eris threw a golden apple inscribed with "to the fairest" into a group of goddesses, sparking a dispute that ultimately led to the Trojan War. The apple was ultimately awarded to Aphrodite, who promised Paris, a Trojan prince, the most beautiful woman in the world, in exchange for his vote. This chain of events led to a decade-long conflict that saw the Greeks emerge victorious. Some people see a correlation between this myth and Apple's competitive spirit and desire to be the best in the industry. Just as the goddesses competed for the title of the fairest, Apple competes with other tech companies to produce the most innovative and desirable products on the market. The bite taken out of the apple could be seen as a symbol of the company's willingness to take risks and challenge the status quo. The Bitten Apple Represents Legacy Some believe that the logo is a tribute to the father of modern computer science and a nod to his contribution to the development of modern technology. Alan Turing, a pioneering mathematician and cryptanalyst whose work during World War II helped crack the Nazis' Enigma code, faced an untimely death when he allegedly bit into an apple laced with cyanide, ultimately succumbing to the poison. Steve Jobs was known to be a fan of Alan Turing and his contributions to computer science. In fact, in a 1994 interview with Rolling Stone, Jobs spoke about Turing's influence on his own work, saying, "I think the biggest single thing that I got from my exposure to [Turing's] ideas was the notion that complexity can be really simple.” Steve Jobs' legacy is reflected in Apple's ongoing success and innovative products that continue to shape the way we live and work. The Bite Represents Knowledge The Apple logo is a reference to the biblical story of Adam and Eve, where the apple represents forbidden knowledge and the temptation to disobey God's will. This theory suggests that the bite out of the apple is a symbol of knowledge, with the missing piece representing the pursuit of knowledge and the quest for understanding. A Metaphor for the Brain One of the most popular theories is that the design of the Apple logo, with its rounded shape and central "stem," is intended to resemble the structure of the brain. This would suggest that Apple is a company that values creativity and innovation, and that its products are designed to enhance and support the human mind. Another theory is that the bite in the logo is a play on words—"byte," a unit of digital information for the brain of computers—adding another layer of meaning to this iconic design. This interpretation would emphasize Apple's role as a pioneer in the field of personal computing and digital technology. The logo is meant to be seen with the bite on the right side, as it creates the illusion of a 3D image and the right hemisphere of the brain. The Apple Represents Innovation The original Apple logo designed in 1976 by co-founder Ron Wayne was quite different than the one we know today. What did the original Apple logo look like? The design featured a detailed drawing of Isaac Newton sitting under an apple tree, with the slogan "Newton… A Mind Forever Voyaging Through Strange Seas of Thought… Alone." The new company logo can be seen as a tribute to the famous scientist Sir Isaac Newton, who discovered the law of gravity while sitting under an apple tree. This theory suggests that the current iteration is a nod to the old Apple logo and the history of science and technology, representing Apple's commitment to innovation. The Bite that Changed Everything Even after over 40 years, the Apple logo remains one of the most recognizable logos in the world and continues to inspire designers and artists around the globe. While the Apple logo, a sleek and minimalist silver apple with a bite taken out of it, was widely accepted by consumers it also had its thought-provoking conversations behind the meaning. To some, the subtle references and symbolism conveys a sense of allure, innovation, and mystery, making it an enduring and recognizable icon in the world of technology. To others, the Apple logo's bitten design is more than just a simple symbol; it's a tantalizing invitation to explore the world of technology and indulge in the temptation of forbidden knowledge. About Altered State Productions Altered State Productions is a trailblazing media production company poised to revolutionize the landscape of video production and marketing. With an unwavering commitment to innovation and a team of visionary experts, we are dedicated to pushing the boundaries of what is possible. We harness cutting-edge technology, boundless imagination, and a relentless pursuit of excellence to create captivating visual experiences that captivate audiences and drive impactful results. From concept to execution, we bring your brand's story to life in ways that are extraordinary and unforgettable. Partner with us and embark on a transformative journey into the future of creativity, where limitless possibilities await.

Takeaways Today, we are launching 3D Modeling and Rendering Shop, a ready to shop service online that will allow Members who seek a convenient way to turn their concept into an ultra-vivid reality, and to then push culture forward through creative content online. If you are interested in developing your 3D Design skill set but don't know where to start, we have listed our top 3D Design Software's. We spoke to Roberto Barrientos, a legacy 3D artist who is working in the game and virtual space to reach a wider audience and amplify meaningful causes through digital art. The demand for 3D Design has exploded over the years and has been used in video games, films, e-commerce, and architecture. 3D Modeling is the creation of three-dimensional objects on a computer. It usually refers to creating objects that will be rendered as images or animations, using CAD software to manipulate points in virtual space. A decade or so ago, 3D modeling was considered a field that required expensive commercial software to get into. If you naturally gravitate towards complex software, then not to worry, 3D modeling might come naturally. The main 3D Rendering specialized software on the market is still popular today— 3DS Max, Maya, V-Ray, Cinema 4D, Houdini, Substance Designer/Painter, Z-Brush, Unreal Engine 4, and Marmoset. Blender , basically the only viable software that's completely free, existed back then but was far from the Blender that many of us know now. Top Pick for 3D Design These tools help push concepts to a flawless product, but no software can ever do the work of a talented mind. A 3d artist plays with depth, focus, perspective, and range. They implement subtle yet profound anomalies that truly impress to simulate and stimulate a false reality. Hyperrealist artists seek to produce optically convincing visual illusions of reality as we know it, often in a context that speaks to larger social or cultural subjects. Hyperrealism is a notoriously difficult art style to pull off. It requires an extremely high level of technical prowess and a 3d rendering process in order to pull off 3d modeling & rendering. Floppy Disk Game Ready Asset created with 3DS Max and Substance Painter According to the stats, Robert Barrientos is one of the most successful creators at Altered State Productions, especially if we were to count how many projects, he has executed that have yet to be showcased. He has worked in-house in the game industry to produce works such as Gorem Mech and Floppy Disk (game ready assets to market) and has been an outsource artist, art director, and design consultant since then. Skillful in many facets of art including 3D modeling, concept design, graphics, rendering, texturing and lighting, Roberto Barrientos has reigned as a Legacy Artist in the 3D arena with Look Development Projects such as the Samsung VR Experience . Samsung Gear VR Exhibit created with 3DS Max, V-Ray and Adobe Photoshop. I was tasked with creating an original design for the Samsung Gear VR exhibit experience. For this exhibit I wanted to have a Big VR with an outer glow to draw the people's attention in from a distance. I wanted to keep using the glow effect around the top portion to draw the viewer's eye across the whole exhibit. In the exhibit there would be a sale's section and 2 areas for people to have the Samsung Gear VR experience. For those seeking a convenient service in ordering 3D Models and Renders online for their brand or product, Altered State Productions has debuted their 3D Work and 3D Art Services feature, where members can customize and Shop 3D Projects at the click of a button. About Altered State Productions Situated at the crossroads of creativity and technology, Altered State Productions crafts media masterpieces that deeply resonate. Their Brand integration, amplified by a strategic agency partnership with SEMrush, doesn't merely tell stories—it shows that there is science in art.

An engaging logo is key for your Shopify store as it distinguishes your business in a competitive marketplace, captures customer attention, and bolsters credibility. In the dynamic e-commerce world, a unique brand identity is paramount to success. At its core, a skillfully designed logo plays a vital role. More than just an aesthetic feature, it acts as a powerful tool to attract potential customers, encapsulate your brand's personality, and foster trust. It's the visual ambassador of your brand, gracing everything from your website to your social media profiles. An engaging logo is key for your Shopify store as it distinguishes your business in a competitive marketplace. It captures customer attention, boosting the likelihood of return visits and increasing sales. Moreover, a professional-looking logo bolsters credibility, reassuring customers they're interacting with a reliable business. Aside from its visual appeal, your logo fuels brand recognition and loyalty. As your logo becomes synonymous with your offerings, it promotes customer preference for your store. It also facilitates word-of-mouth or social media sharing of your brand. Whether you're creating a new logo with a designer, utilizing an online logo maker, or exploring free logo maker options, remember the immense value and benefits of a well-designed logo. It lays the foundation of your visual identity, significantly influencing customer attraction and retention. Crafting a memorable logo is not just about designing a pleasing image—it's about forging a robust brand identity and gaining a competitive edge in your Shopify store's success. Key factors to consider when designing a logo for a Shopify store As you craft your custom logo for your Shopify store, certain key aspects can contribute to an effective and visually striking design. Remember these factors: Brand Identity: Your logo is more than a simple image—it's a representation of your brand's essence. It should mirror your brand values, persona, and target demographic. Reflect on the emotions and messages you aim to express through your logo and ensure it encapsulates your brand identity accurately. Simplicity: Less is often more when it comes to logo ideas. A clean, simple design not only resonates more with your audience but also ensures versatility. Steer clear of cluttering your logo with excessive detail or complex elements that could detract from its core message. Scalability: A good logo retains its visual impact and legibility across various sizes and platforms. It's vital to ensure that your logo remains clear and distinct, whether it's displayed on a large website banner or shrunk down for a social media profile picture. Color Palette: The colors you choose for your logo should match your brand personality and stir the right emotions. Recognize the psychological influence of colors and opt for a balanced color palette that appeals to your target audience. Exploring different logo design styles and trends As you navigate the process of logo design for your Shopify store, various styles and trends can serve as your muse, inspiring you to create a logo that's both unique and influential. Let's explore some popular logo design trends: Minimalist: This style strips down to the basics, leveraging clean lines, negative space, and restrained color palettes to deliver a sleek, modern aesthetic. Vintage: Logos with a vintage touch stir a nostalgic feeling, reflecting a timeless, classic charm. They frequently feature ornate typography, embellishing elements, and subdued color schemes. Abstract: Abstract logos employ shapes, lines, and colors to craft symbolic representations of a brand, offering a visually engaging experience and leaving room for interpretation. Letter marks or Wordmarks: These types of logos—whether letter marks spotlighting the brand's initials or wordmarks focusing on the brand's full name—utilize typographic creativity to establish a robust brand identity. Staying attuned to current logo design trends can help ensure your logo remains fresh and relevant. However, the key is to balance trend awareness with a distinctive, enduring design that genuinely captures your brand essence. By minding these logo design fundamentals and exploring various styles and trends—whether through free logo designs, a logo generator, or hiring a designer—you can create a visually enticing, meaningful logo for your Shopify store that not only communicates your brand's identity but also captures the imagination of your target audience. Tips and Strategies for Creating an Appealing Logo Design When it comes to crafting your Shopify logo designs, these streamlined strategies can help you create a logo that truly embodies your brand: Know Your Audience: Understanding your target audience's tastes, demographics, and expectations is crucial in creating a logo that connects with them. Logo Symbolism: Incorporate visuals symbolizing your brand's offerings or sector. These elements can boost brand recognition and strengthen bonds with your audience. Embrace Simplicity: Aim for a clean, memorable design in your logo, steering clear of overly intricate or busy elements. Highlight Brand Identity: Ensure your logo reflects your brand's unique qualities, values, and selling points. Incorporate elements that tell your brand story and stir the right emotions. Prioritize Versatility: Design a logo that shines across various mediums and sizes, from your website to social media profiles and even business cards. Typography: Select fonts that resonate with your brand personality. Whether bold, classy, or whimsical, your typography should echo your brand's voice and vibe. Color Psychology: Colors trigger emotions and symbolize ideas. Choose a color palette that harmonizes with your brand ethos and audience's tastes. Consider color psychology to ensure your logo elicits the right responses. Consistency: Keep your logo in sync with other branding components like your website design, packaging, and promotional materials. Consistency bolsters brand recognition and forges a unified brand image. Unleashing the Power of Effective Logo Design A powerful logo is a pivotal element in carving out a distinctive brand identity for your Shopify store. By employing thoughtful symbolism, engaging typography, color psychology, and maintaining consistency, you can shape a logo that truly connects with your audience and sets you apart in a competitive e-commerce landscape. It’s important to remember the adaptability of your logo. It should stand out on various platforms, be it your website, social media, or business cards. A well-crafted logo paves the way for a unified and professional brand image. It can amplify your brand recognition, cultivate customer loyalty, and make a significant contribution to your Shopify store's overall success. Effective logo design transcends the creation of a visually attractive icon—it's about fabricating a visual embodiment of your brand narrative, principles, and commitment to your customers. So, get ready, leverage a logo creator or a Shopify logo maker, or team up with a professional graphic designer , and embark on your journey toward crafting an unforgettable logo. About Altered State Productions We are a groundbreaking creative media marketing agency. From concept to completion, we see media marketing as an art form that drives our creativity and brings your vision to life. By maximizing brand identity by utilizing photography, web, video, advertising, 3D designs, animation, graphic design, sound, social media, and anything you can creatively envision to market products and services in the competitive landscape, our team of professionals can craft the right message of authenticity and experience with Our Sight—your Vision.

Top 10 Software and Technology Brands That Might Be Influencing Marketers Through Their Logos Logos hold a pivotal role in the branding and marketing strategies of companies worldwide. These visual symbols embody a brand's identity and values, leaving a lasting impression on consumers. In today's fiercely competitive marketplace, businesses invest significantly in crafting distinctive logos and branding approaches to set themselves apart from rivals. However, have you ever contemplated the impact these logos have on your decisions as a consumer? Renowned logos like Google’s name in a playful font or Apple's sleek apple possess the extraordinary power to evoke emotions. These emblems forge associations and influence consumer choices. These symbols transcend mere visuals and become ingrained in our collective consciousness. Understanding the psychological underpinnings of these logos unveils their persuasive ability to sway consumer preferences and purchasing decisions. This article delves into the psychology behind the world's most recognizable logos, shedding light on their potential to shape consumer behavior. Apple: The Forbidden Fruit The Apple logo has become an iconic symbol of quality, sophistication, and innovation in the world of technology. Despite undergoing several changes over the years, the apple shape has remained a constant symbol of the brand. Its simple, symmetric, and sleek design might subconsciously suggest innovation, creativity, and modernity. In this way, the logo can influence consumers to perceive Apple products as cutting-edge and high-quality. But it goes even deeper than that. The bite taken out of the apple adds a unique element to the design that could evoke curiosity and intrigue. This is a way to draw consumers in and create a sense of excitement and anticipation. This captivating element is one of the reasons why the logo has become a popular subject of discussion and debate. Branding experts and enthusiasts alike are drawn to this engaging design element. The Apple logo carries an additional layer of meaning and symbolism. This is due to its association with the story of Adam and Eve and the forbidden fruit. This religious reference could create a sense of desire and temptation, leading consumers to crave Apple products. The company's clever marketing campaigns, such as the "Think Different" slogan and celebrity endorsements, also contribute to the brand's desirability. Google: The Spectrum of Possibilities The Google brand logo is another iconic and recognizable logo in the tech industry. It features the company's name in a bold and colorful font, each letter in a different color. The design of the logo has evolved, but the use of bright primary colors has remained a constant. The Google logo's use of color is a deliberate choice to create a sense of fun, friendliness, and approachability. Bright and bold colors evoke positive emotions in consumers' minds, such as happiness and joy. This influences them to view Google as a friendly and trustworthy brand. The emotional connection to Google could build a positive reputation for the brand. Consumers would see Google as an understanding and reliable companion. Google uses a font for its logo that is clean, simple, and easily readable. This design choice might convey the idea of transparency and openness, creating a sense of trust in the consumer's mind. The design is straightforward. This makes it easy to remember. This is essential for creating recognition and loyalty for the brand. The playful nature of the Google logo might also evoke a sense of nostalgia and childhood memories in the consumer's mind. The brand could form an emotional connection with consumers. This could make them view Google as a familiar and trustworthy friend. Adobe: The Alchemist's Touch Adobe's logo is an excellent example of how logo design can communicate a company's brand identity and values. The Adobe logo's stylized "A" icon has a hidden message that might influence consumers' perception of the brand. The icon's design resembles a pen tip, indicating Adobe's focus on creative design and digital artistry. This hidden message might resonate with artists and designers who rely on Adobe software in their work. Using red in the logo could symbolize energy, passion, and creativity, further emphasizing Adobe's commitment to innovation. For graphic designers looking for business logo ideas or logo designs tailored to their industry, Adobe's logo could serve as inspiration for incorporating clever design elements that represent the company's core values. Interestingly, Adobe's name doesn't directly relate to its software or Merlin Wizard hats but pays homage to its co-founder's surroundings. The name comes from Adobe Creek, which ran behind the home of John Warnock, one of Adobe's co-founders. Nonetheless, the clever design of the logo has made it instantly recognizable and synonymous with Adobe's reputation for delivering high-quality creative tools. Microsoft: The Window to Success The Microsoft logo is another excellent example of how a cleverly designed emblem can communicate a company's brand identity and values. Four colorful squares are arranged like a window. This serves as a metaphor for opening up to new and powerful possibilities. It invites users to explore, create, and achieve their goals with the company's innovative technology. By harnessing the power of this powerful visual cue, Microsoft has successfully positioned itself as a leader in the tech industry. The brand is seen as a trusted partner for businesses and consumers alike. The Windows logo is linked to the Windows operating system. This system is one of the most used computer operating systems in the world. This adds an extra layer of symbolism and meaning to the design. This association could create a sense of trust and reliability in consumers. Making them more likely to view Windows products as dependable and trustworthy. An interesting evolution of the Microsoft logo is worth noting. While the design has changed, the current version retains the four colorful squares that have become synonymous with the brand. The logo has remained consistent, with minor tweaks and updates. This consistency helps reinforce the brand's identity and makes it easier for users to recognize the logo. Salesforce: The Dynamic Cloud The Salesforce logo, featuring a blue cloud with the company's name in white text, is a simple yet effective design. It communicates the company's focus on cloud-based services and software as a service (SaaS). The cloud may also convey feelings of flexibility, adaptability, and growth. It encourages marketers to consider Salesforce as a solution for managing customer relationships and driving sales. This association with the cloud might also suggest that the platform is accessible from anywhere. It could also suggest that the service offers seamless integration with other cloud-based services. The logo's blue color might convey feelings of trust, professionalism, and dependability. This could contribute to the brand's image as a trustworthy and reputable CRM and cloud computing provider. The logo's clean, modern design appeals to tech-savvy audiences who value innovation and forward-thinking companies. Amazon Web Services (AWS): The Smile That Connects The AWS logo incorporates Amazon's iconic smile, symbolizing the company's focus on delivering friendly and efficient customer service. The bold letters "AWS" above the smile represent Amazon Web Services. The brand was launched in 2006 as a side project. It has since grown to become the market leader in cloud computing. The AWS logo's smile might subliminally suggest seamless connectivity and customer satisfaction. Ideally, this would influence marketers to choose AWS for their cloud computing and data storage needs. The color blue in the logo is often associated with trust, reliability, and security. These values align with the brand's promise to deliver safe and dependable cloud-based solutions. The color orange is often used to represent innovation, energy, and enthusiasm. All of which could inspire users to think of AWS as a cutting-edge and dynamic platform. Using the arrow in the AWS logo could also signify forward movement, progression, and growth. This indicates that using AWS will propel businesses forward and help them reach their goals. Amazon itself as a brand is already widely recognized and trusted by consumers, so it’s no surprise that the AWS logo borrows font, color palette, and even the iconic “smile” from its parent company. This gives the AWS logo additional credibility and appeal. Amazon's reputation for offering various products and services at competitive prices could also influence consumers to view AWS as a reliable and cost-effective cloud computing solution. Oracle: The All-Seeing Eye Today, Oracle offers various software solutions for data management, analytics, and marketing automation. The company's name comes from its initial project, the Oracle Database, a database management system. Interestingly, co-founder Larry Ellison worked on a CIA project with the code name "Oracle" before starting the company. Oracle's logo depicts a red circle with a stylized "O" that resembles an eye, suggesting the brand's ability to see and predict the future. The enclosed geometric shape symbolizes the integration of software, hardware, and digital services into a unified entity. The logo's design and color scheme might subconsciously convey the idea of power, innovation, and reliability, which could influence consumers to view Oracle as a strong and trustworthy technology company. The simplicity of the design and the use of a bold font also create a sense of modernity and sophistication, which appeals to a younger audience. This approach aligns with the company's efforts to rebrand itself and expand its offerings beyond traditional enterprise software to cloud services, artificial intelligence , and machine learning. IBM: The Stripes of Progress The IBM brand logo utilizes several design elements to influence its audience. The logo's linear approach with equally spaced letters and eight stripes conveys a sense of speed and dynamics, emphasizing the brand's commitment to innovation and cutting-edge technology. The stripes also symbolize the brand's product availability and tech orientation. Blue, a color often associated with stability, depth, loyalty, trust, and intelligence, takes presence in several versions of the brand’s logo. Specifically, the light blue shade used in the IBM logo creates a soothing effect on people while conveying a sense of strength, professionalism, and dominance. This helps to build trust and confidence in the brand's products and services. The gray and white color palette of the brand’s currently preferred iteration represents the professionalism and reliability of the company. It evokes a sense of protection, confidence, and stability, further emphasizing the brand's commitment to delivering high-quality and dependable products and services. Slack: The Hash That Binds Slack's name, an acronym for "Searchable Log of All Conversation and Knowledge," further emphasizes the platform's focus on facilitating team communication and knowledge-sharing. The stylized hashtag symbol used in Slack's logo subtly suggests the concept of connectivity and collaboration. As a messaging platform designed for team communication and project management, this could inspire marketers to opt for Slack's services to streamline their marketing efforts. The hashtag symbol is recognizable to anyone familiar with social media and digital communication, indicating that Slack is a modern and tech-savvy brand that caters to a younger audience. Using vibrant colors in the logo creates a sense of energy and enthusiasm, suggesting that using Slack will be an exciting and fun experience. Differently colored segments of the hashtag are said to represent diversity and inclusivity, implying that Slack is a platform that welcomes everyone and promotes collaboration across different groups and teams. Simplicity and minimalism suggest that the brand values efficiency and productivity, aligning with Slack's mission to improve communication and streamline workflow. Mailchimp: The Friendly Face Mailchimp's logo is a smiling chimp with a friendly and approachable demeanor. The monkey is designed in a simple, cartoon-like style with a curved tail that forms the letter "C." The idea is to create a positive and memorable brand image that people can easily recognize and relate to. Bright colors are used in the logo, such as yellow and green, to contribute to the playful and inviting nature of the brand. These colors are associated with happy, joyful, and optimistic feelings, which can help establish a positive association with the Mailchimp brand. Lowercase letters and a slightly rounded font also add to the relaxed and approachable feeling of the logo. It suggests that Mailchimp is a company that is easy to work with and not overly formal or uptight. As a strategy, the chimp image is often incorporated into the brand's marketing campaigns, reinforcing the brand's friendly and playful image. This can help build a personal connection between the brand and its audience, increasing loyalty and customer retention. The Power of Logos in Marketing: Recognizing Their Subliminal Influence While some logos may have interesting stories or histories, it's important to remember that they are ultimately designed to create a recognizable and memorable image for the brand they represent. Although the idea of logos influencing our subconscious might seem unbelievable, it's worth considering the potential impact of these designs on our decision-making. As companies continue to recognize the importance of branding and design in their marketing efforts, it's crucial to be aware of the messages that logos may be sending. So, the next time you choose a software or technology solution for your marketing needs, look closely at its logo – you may discover some hidden meaning influencing your decision. What Can We Learn? For small businesses and aspiring entrepreneurs seeking to create a personal logo design or store logo, the allure of logo makers or DIY brand logos may seem tempting. While these options offer convenience, it is vital to recognize that creating professional-looking logos requires the expertise of a skilled graphic designer. Even logos for small businesses can and should embody depth and meaning. By considering logo design tailored to your industry and aligning it with your business's unique identity and values, you can create a logo or emblem design that resonates with your target audience and leaves a lasting impression. About Altered State Productions We are a groundbreaking creative media marketing agency. From concept to completion, we see media marketing as an art form that drives our creativity and brings your vision to life. By maximizing brand identity by utilizing photography, web, video, advertising, 3D designs, animation, graphic design, sound, social media, and anything you can creatively envision to market products and services in the competitive landscape, our team of professionals can craft the right message of authenticity and experience with Our Sight—your Vision.

At the heart of the Dallas barbershop’s graphic design and brand identity— lies an exquisite connection between rose motifs and the presence of a bearded man—a portrayal of allure in the world of men's grooming. Stepping into a Dallas Blends Barbershop goes far beyond entering a conventional haircare salon. You find yourself committed to a richly curated brand that marries visual aesthetics with a symbolic message. The core of this distinctive brand identity is a fusion of unique rose symbols and the unmistakable image of a bearded man— the depiction of beauty within the world of male grooming. This is more than a destination for the discerning gentleman; it's a statement, a lifestyle, a testament to the modern man's quest for individuality and style. With seven sophisticated suites, serviced by 18 of Dallas' finest independent barbers, a bespoke millennial lounge, and a booming education program, Dallas Blends is not merely a place for haircuts. It's a haircare experience provider, a melting pot of classic and modern, where style and service converge. Dallas Blends' broad range of services emphasizes its dedication to the art of men's grooming in its branding. From precision haircuts and traditional wet shaves to modern styling and beard grooming, the service is elevated with a personal touch and detail. Dallas Blends, indeed, sets the platform for the confident man to flourish in style. A Flourishing Graphic Design The barbershop brand showcases an inventive use of roses, signifying the concept of blossoming or 'becoming.' The creative choice alludes to a potent metaphor for beauty in grooming. The integration of roses in the barbershop branding is a reflection of the creative direction, which artfully blends the beauty of nature with the art of grooming. Roses, renowned for their timeless beauty and enchanting uniqueness, have long been recognized as symbols of love, elegance, honor and grace. Just as roses bloom and flourish, representing the unfolding of natural beauty, the haircare brand embraces this concept by offering an experience that allows individuals to reveal their own inherent beauty through careful grooming. The brand's commitment to helping clients look and feel their best is epitomized by the delicate yet powerful symbolism of the rose. Furthermore, roses represent transformation and growth. As the modern men evolves, so does their grooming journey, which coincides with Dallas Blends’ mission; to help individuals undergo a personal transformation and emerge with a renewed sense of confidence and self-expression. The brand's use of roses serves as a visual reminder of this transformative process, inspiring clients to be their own unique beauty and embrace personal growth. The use of roses in the shop's creative direction also lends a touch of elegance and sophistication to their overall brand image. By aligning themselves with the grace and beauty associated with this flower, the brand positions itself as a purveyor of exceptional grooming experiences, where clients can expect the highest level of service and attention to detail while celebrating their natural beauty and embracing their own unique allure. Artistry in the Alpha At the core of the Dallas Blends brand, you find a striking logo: a dapper man, distinguished by a clean, modern haircut and a full, flourishing beard. This visual serves as more than just a catchy emblem. It represents the brand's mission to redefine men's grooming, pairing tradition with trend, and symbolizes the persona of their ideal customer—a stylish man who understands the power of personal grooming. In its deepest essence, the logo's full beard reflects a man's journey toward achieving a sense of pride and self-confidence. It's a symbol of resilience, a testament to a man's ability to cultivate and maintain a mark of personal style. Across cultures and throughout history, the beard has been seen as a sign of power, wisdom, and manliness. It's no coincidence that this imagery aligns with the resurgence of beard culture, harkening back to Victorian England, where a full beard was a potent status symbol. During the Victorian era, the English beard grew beyond just being a facial feature. It became a formidable signifier of status, denoting wisdom, virility, and masculinity. The societal elite often sported robust, well-groomed beards, setting a trend that soon permeated through the rest of society. As a nod to this history, Dallas Blends embraces this renewed appreciation for the beard, positioning it at the forefront of its brand identity . Dallas Blends' sophisticated fusion of history and modern grooming trends underscores its understanding of its target demographic - stylish men who take pride in their image and view their beards as a symbolic representation of power and pride. In the brand's hand drawn logo, the personal and historical symbolism of the beard is brought to the forefront, serving as an emblem of the business, its dedication to male grooming, and the transformative power of personal style. Branding Beauty in Full Bloom The Dallas Blends culture comes alive in the rose-infused beard symbol. Just as a blooming rose embodies natural beauty and grace, a well-groomed beard stands as a testament to confidence and style, reinterpreting it as an element worthy of aesthetic appreciation. As the grooming experts at Dallas Blends trim and shape beards, they weave their artistry into every precise snip. Just like the gentle pruning of a rose bush encourages its growth and reveals its natural beauty, the barbers' careful grooming nurtures the beard, allowing it to flourish and display its unique charm. Just as roses grow wild and untamed, the barbers' craftsmanship brings out the inherent elegance of each individual beard, sculpting it with precision and care. Through their artful touch, they transform facial hair into a captivating masterpiece, much like nature's wild roses blooming in all their glory. Within the Dallas Blends brand, each unique rose symbolizes a specific aspect of their comprehensive range of products and services. Just as the petals of a rose come together to create a beautiful bloom, each element of Dallas Blends contributes to their overarching brand experience. From their hair care products to their educational training programs, mentorship opportunities, apprenticeships, and of course, their exceptional barbershop services, each rose represents a distinct facet of the brand's offerings. Together, they form a cohesive and multi-dimensional brand narrative, emphasizing Dallas Blends' commitment to providing a holistic grooming experience for their discerning clientele Groomed to Perfection Altered State Productions' artistic prowess shines through in their creation of Dallas Blends' captivating branding. Their exceptional talent in the realm of barbering sets a remarkable standard for barbershop branding, evident in this art direction portfolio. Through skillful interplay, they seamlessly blend the elegance of roses with the rugged allure of a full beard, capturing the essence of Dallas Blends' service offerings and the inherent beauty found in men's grooming. Their artistry takes the brand's identity to new heights, leaving a lasting impression on all who encounter it. With each stroke of the barber's skilled hand and the application of transformative products, Dallas Blends embarks on a mission to awaken inner confidence and style in every man. They prove that beauty, much like the blossoming petals of a rose, can flourish even in the most unexpected places. Dallas Blends goes beyond grooming—it inspires a journey of self-discovery and transformation, where every customer emerges as the man they aspire to be. This transformative journey, reminiscent of the blooming of a rose, is marked by precision, artistry, and an unwavering commitment to excellence. Dallas Blends serves as a striking reminder that when self-expression and personal style intersect with a creative touch, the result is truly spectacular—a testament to the beauty and power of a man in full bloom. Altered State Productions is an award-winning creative services agency celebrated for its work in media production, branding, and advertising. The agency is dedicated to crafting immersive experiences that challenge, inspire, and transform audiences.

In the thriving landscape of Los Angeles, a city known for its vibrant culture and where dreams transform into reality, a distinctive video production studio named Shooky Sets has made its grand debut. This innovative video production company offers a unique blend of creative spaces and services, tailor-made to boost any video project. Shooky Sets takes video production to new heights, providing an array of diverse elements to enrich branded content. From a cutting-edge e-commerce turntable room primed for high-quality video content creation to a dedicated podcast recording area, Shooky Sets serves as a comprehensive hub for all your video production needs. Given the fast-paced world of do-it-yourself media, where captivating visuals can make or break a sale, Shooky Sets by Sunny Creative emerges as a game-changer. The E-commerce Turntable The need for high-quality visuals is growing in the fast-paced e-commerce industry. With that in mind, Shooky Sets delivers a dedicated turntable room for photography, decked with video equipment and lighting systems. The space serves as a conducive environment for capturing images of models and products alike. Creatives are easily able to produce high-quality, highly detailed images of products from fashion to home decor to tech gadgets. The rotating turntable allows for a detailed showcase of products, enriching the customer's online shopping experience. The turntable stands out as an innovative feature, demonstrating the evolving capabilities of video production services. By merging technology and creativity, it offers businesses an engaging way to represent their products, further emphasizing the significance of quality video content in connecting with the target audience. Podcast Recording Area As the global podcast market becomes more saturated, adding a visual component is becoming a necessary inclusion to stand out and build an audience. Shooky Sets caters to this evolving demand with a dedicated space, fully equipped for creating engaging audio-visual content. Featuring top-of-the-line recording equipment, comprehensive soundproofing, and advanced editing facilities, the studio offers podcasters an ideal setting for their video project. It's not just about capturing visuals but enriching the audio experience in a visually appealing manner. The dedicated podcast area at Shooky Sets signifies a key trend in video production services, highlighting the expanding ways to connect with a target audience in this digital era. Green Screen Photo & Video The ability to create varied and engaging photo backdrops is of paramount importance whether we're talking about corporate video production or an amateur video project. The studio caters to this demand by including a white cyc equipped with a green screen switch. This feature offers endless possibilities for creative storytelling, from crafting immersive virtual environments to seamlessly integrating digital elements in a video project. Whether it's for filmmakers, content creators, or YouTubers, the green screen room at Shooky Sets is a catalyst for transforming visions into reality. It serves as a playground for those who seek to push the boundaries of visual storytelling, providing a flexible and versatile platform for producing quality media content. Live Performance Stage A fully equipped live performance stage is a crucial asset in the world of artistic expression. Offering a platform for musicians, bands, dancers, and a myriad of performers, this stage becomes a focal point for powerful and diverse content creation. From the soulful strumming of an intimate acoustic performance to the shared excitement of event watch parties, it provides a versatile backdrop for various events and projects. Outfitted with advanced sound and lighting systems, the theatre stage enhances the experience for both performers and audiences. This fusion of technology and creativity is a powerful tool for creating a video that resonates with an audience. The production teams leveraging these facilities emphasize the importance of both technical capabilities and artistic nuances in video production, underlining the complex nature of creating quality video content for today’s digital platforms. Set Design Inspired by the 60s For those seeking a distinctive twist for their video content, a set design reflecting the vibrant aesthetics of the 60s offers a unique solution. This stylized room transports video creators back in time, providing an authentic backdrop suitable for photo shoots, film projects, and various creative pursuits. The immersive experience is an innovative approach to creating media that stands out. The attention to detail in the curated set design and props represents the essence of this bygone era. This fusion of nostalgia and creativity provides a fresh perspective for branded video content, demonstrating how the charm of the past can be effectively harnessed to engage the contemporary target audience. It exemplifies the flexibility of video production services and their ability to cater to diverse marketing strategies. A Perfect Venue for Industry Events Taking you to a whole new dimension, a futuristic-themed bar and lounge serve as a nexus for networking and socialization during industry events. This space presents a harmonious blend of sleek aesthetics and a relaxed, engaging ambiance. Here, guests are invited to unwind, foster connections, and cultivate valuable relationships in a unique setting. More than just a production studio, this venue is an ideal location for industry events in Los Angeles. Catering to diverse needs, it serves as an excellent backdrop for product launches, workshops, and creative gatherings. The spacious layout and vibrant atmosphere are perfect for professionals from various creative fields to collaborate, exchange ideas, and build meaningful connections. The unique features of the studio create memorable experiences, underscoring the role of production teams in creating impactful, quality video content. In the dynamic landscape of digital content creation, this venue serves as an effective platform for both creators and influencers. From product launches to industry gatherings, it sets the stage for a variety of video projects. As they navigate through the various aspects of video production services pricing , businesses find value in the ideal blend of creativity, ambiance, and welcoming environment offered here. This studio is instrumental in empowering small businesses and influencers to create compelling narratives that resonate with their target audience, underscoring the groundbreaking potential of quality video content. Shooky Sets by Sunny Creative is the newest production studio in Van Nuys, CA on a mission to elevate video production with cutting-edge elements to support enriched branded content. Check out all the studio features and the latest updates at https://sunnycreative.com/ About Altered State Productions We are a groundbreaking creative media marketing agency. From concept to completion, we see media marketing as an art form that drives our creativity and brings your vision to life. By maximizing brand identity by utilizing photography, web, video, advertising, 3D designs, animation, graphic design, sound, social media, and anything you can creatively envision to market products and services in the competitive landscape, our team of professionals can craft the right message of authenticity and experience with Our Sight—your Vision.

Altered State Productions, a leading creative agency, has just launched an immersive new podcast, Echoes of Influence: A Blender Podcast. This captivating journey into the world of media production, commercials, brands, and film is set to explore how we perceive and understand these industries.  Echoes of Influence , written by Altered State Production’s Content Director, Domenique Comparetto, and produced by Eddie Castillo, Juno Complex, and Vigilantes Radio, is a deep dive into the complex intersection of business and art, taking listeners through a mind-bending experience with sound. The powerful new podcast explores the multifaceted world of media production, commercials, brand insights, film history, and creative trends. Audiences are immersed in a thought-provoking experience characterized by investigative interviews, rich soundscapes, carefully curated music, and special effects (SFX). The debut episode, "It Sounds Complex", follows the compelling journey of musical artist JunoComplex , who, despite severe memory loss, has rediscovered himself as an artist.  Simultaneously, the episode seamlessly weaves in the concept of Sonic Branding , unraveling how companies create memorable audio logos, jingles, and soundscapes.  As the narrative unfolds, the episode pulls back the curtain on the history and psychological reasoning behind the iconic sounds that define our favorite brands, setting the stage for deeper understandings in episodes to come. Listeners will be transported by the rich soundscape and intense narratives, each episode offering a wealth of industry insights and trends through investigative interviews. Expect to be challenged and inspired as the show explores how sound influences branding and impacts our daily choices. This venture is more than an exploration of the booming podcasting world. It's an affirmation of the unique blend of creativity and strategic thinking that Altered State Productions brings to the table. As artists first, they have leveraged their storytelling expertise and audience engagement strategies to produce captivating, syndicated podcast content . The podcast showcases the intricate processes of recording, editing, and mixing, framed with original music, striking audio cameos, and immersive effects. Previously recognized for their punchy and splashy visual media, Altered State Productions is now applying their creative edge to a new medium, demonstrating their ability to transform soundwaves into captivating auditory art. This endeavor embodies the duality of Altered State Productions: savvy marketers with an artistic core. "We're incredibly proud of Echoes of Influence and believe it offers unique value to listeners interested in the nexus of art, business, and media," said Domenique Comparetto. "We hope to provide an accessible platform for listeners to engage with the complex world of Audio Branding , and how it influences their daily lives." The team behind Echoes of Influence is committed to delivering compelling content to leaders across industries, equipping them with valuable recommendations and insights to drive success. Join us for this enthralling journey into sound and influence. Echoes of Influence: A Blender Podcast  is now available on major podcast platforms, including Spotify, iTunes, IHeart Radio, and leading streaming networks.  Altered State Productions is an award-winning creative services agency celebrated for its work in media production, branding, and advertising. The agency is dedicated to crafting immersive experiences that challenge, inspire, and transform audiences.

Enter the world of luxury as Altered State Productions captures shadow & mystery in a new Mario Capasa video campaign. Cinematic techniques conceal the creator, leaving audiences wrapped in mystery and fanfare. Step into a world where everyday elegance comes alive. Mario Capasa, the name synonymous with the finest in-home living, is now center stage in elevated online shopping. This beloved Italian brand has a rich history that spans many decades, enchanting homes and hearts alike. Renowned for its exceptional design and craftsmanship, Mario Capasa charts a fresh course in the dynamic world of e-commerce. Seamlessly melding the timeless allure of classic luxury with the spark of modern digital innovation. This respected brand inaugurates its online journey with a captivating video campaign by Altered State Productions. In an artful reimagination of commercial video production Altered State Productions presents a fresh new light that veils the identity of the legend behind the iconic designs- Mario Capasa. The art direction from the team was always married to visual storytelling, which chartered a creative course and provided a mesmerizing visual escape that magnetically draws in audiences, holding them in suspense and intrigue. A Jewel in the Crown of Luxury Living Mario Capasa, an iconic Italian brand, has been redefining luxury living since its inception in 1984. This place is the backdrop of the inspiration behind the collection and ultimately, the muse for his collection. Clean lines, muted colors, and plush textures create a harmonious blend of traditional Italian romanticism and modern aesthetics. Each piece has the ability to stand alone and make a statement, much like a finely curated piece of art at an exhibit. The company set out to make products for innovative living systems while infusing modern architecture based on Italian design. Mario Capasa has turned opulence into an art form, captivating clients who demand nothing less than the epitome of luxury living. The brainchild of a Veronese visionary, born amidst the rustic tranquility of the Italian countryside, the brand has grown to embody the zenith of luxury, standing shoulder to shoulder with brands like Saint Laurent and Kimber Group. Established with a singular vision: to deliver unparalleled comfort, Mario Capasa has consistently held true to its mission. This dedication has seen the brand assemble a forward-thinking design team that, over the past three decades, has upheld an impeccable level of expertise. Every product carries the mark of this dedication, crafted through the expert hands of 20 individuals and made up of over 50 meticulously curated parts. The man behind this incredible team opts for anonymity, a purposeful mystery that not only fuels the brand's intrigue but allows him to blend in unobtrusively with society. His clientele, the crème de la crème of design connoisseurs, account for Mario Capasa as the 'Rolls-Royce' of home living brands, an epitome of sophistication. Fortified by a wealth of intellectual properties and patents, Mario Capasa safeguards its innovative designs from imitation, underscoring the brand's exclusivity in the luxury furniture market. Among its groundbreaking offerings are the "Movimento Project" and the critically acclaimed "Feathers Home Collection". Both collections encapsulate the brand's ethos of merging history's richness with contemporary luxury. Now stepping onto the e-commerce stage, Mario Capasa brings a legacy of opulence and craftsmanship, ready to rival industry giants. With an impressive financial performance in 2019 and a swift post-pandemic rebound, the brand proves that its fusion of cutting-edge design, innovative marketing strategies, and captivating visual storytelling resonates with those seeking the pinnacle of luxury home living. As video marketing becomes increasingly important in an industry projected to reach $394 billion in 2023, according to Statista, Mario Capasa is poised to thrive. In the midst of these exciting developments, the elusive visionary behind Mario Capasa allows us a glimpse of his story. Yet, as the brand continues to evolve and innovate, his identity remains shrouded, inviting intrigue while amplifying the allure of the Mario Capasa experience. Mario Capasa is more than a brand; it is an ode to the aspirational lifestyle of luxury living and a testament to the enigma of the mastermind that propels it all. A Tribute to the Legends Traditionally, production companies leaned on high-profile celebrities as spokespersons to elevate their brand campaigns. However, Altered State Productions dared to challenge the status quo by incorporating an air of mystery into the luxury lifestyle video campaign. Rather than featuring the famous designer, the focus was on concealing the creator, Mario Capasa himself, and emphasizing the extraordinary lifestyle and the brand products. In a mesmerizing fusion of movie references and brand marketing, the campaign drew inspiration from renowned cinematographers who expertly concealed their subjects' identities. By skillfully utilizing shadows and compositions from industry legends, the production team created an aura of mystery and tension. Just like traditional movies below , Altered State Productions incorporated these techniques, but in a brand commercial.  Coppola, F. F. (1972). The Godfather. Paramount Pictures. Gordon Willis , The Godfather Celebrated for his work on "The Godfather" trilogy, demonstrated a masterful use of shadows and darkness to conceal characters' faces, contributing to the film's captivating narrative.  Kar-Wai W, 2000. In the Mood for Love, Block 2 Pictures Christopher Doyle , In the Mood for Love Known for his collaboration with Wong Kar-wai on "In the Mood for Love," employed composition and lighting to keep characters' identities hidden during pivotal scenes, heightening intrigue and emotional tension. Mendes S, 2012. Skyfall, Eon Productions Roger Deakins , Skyfall Renowned for his cinematography in "Skyfall," employed a combination of silhouette, shadows, and composition to partially conceal the antagonist's face during his introduction, creating an enigmatic atmosphere around the character.  Bergman I, 1966. Persona, Svensk Filmindustri Sven Nykvist , Persona Known best as Ingmar Bergman's longtime collaborator, Nykvist artfully used shadows and composition in films like "Persona" and "Cries and Whispers" to deepen the psychological dimensions of the storytelling.  Coppola FF, 1979. Apocalypse Now, Zoetrope Studios Vittorio Storaro , Apocalypse Now The work on "Apocalypse Now" leveraged shadows and composition to obscure characters' faces during critical moments, adding layers of ambiguity and tension. With a tone perfectly matched to the designer's visual mastery, Altered State Productions' campaign pays homage to the art of using shadows in cinematography by incorporating these traditional methods to conceal the creator's identity, which visually captivates audiences and leaves them in awe of the true identity of Capasa. The Cinematic Technique In the competitive landscape of luxury brand marketing, a compelling visual narrative can make all the difference. This was deftly demonstrated in the recent campaign by Altered State Productions for Mario Capasa , which was more than just a showcase of the brand's unique appeal—it was a visually stunning narrative designed to intrigue the viewer by cloaking the identity of the creator. This approach not only spiked audience interest but also kept the focus firmly on the brand and its luxurious offerings. Here are the top five cinematography techniques Altered State Productions used to achieve this sense of mystery: Clever Framing: The strategic placement of objects in the foreground and background cleverly obscures the creator's identity while simultaneously adding depth and intrigue to each shot. Silhouettes and Shadows: Through skillful manipulation of lighting conditions, Altered State Productions created dramatic silhouettes and shadows, adding an element of visual mystique that concealed the creator's features and heightened the allure of the campaign. Selective Focus: Utilizing shallow depth of field, the team skillfully directed attention to the luxurious products while intentionally blurring the creator's identity. This technique served to accentuate the brand's commitment to excellence and elegance. Creative Camera Angles: Altered State Productions pushed the boundaries of cinematography by employing unconventional camera angles, such as high-angle and low-angle shots, to either hide or partially obscure the creator's face. This inventive approach not only added variety and visual interest to the campaign but also deepened the enigmatic aura surrounding the brand. Post-Production Techniques: In addition to in-camera methods, the team harnessed the power of post-production tools, including color grading and digital masking, to further protect the creator's identity. These seamless integration processes ensured that the campaign's visual aesthetics remained intact while preserving the captivating mystery A Brand Identity Shrouded in Mystery  Jordan Billings, Director of Photography & Eddie Castillo , Media Director at Altered State Productions, offered insights into the challenge of this visionary project: " Our goal was to create an immersive visual journey that places the focus on the extraordinary experience of owning Mario Capasa products. Concealing the creator's identity was a paramount aspect of the campaign, and it required our team to implement inventive cinematography techniques to achieve this objective." The video campaign stands as an invaluable resource for both inspiration and education, illustrating the boundless possibilities of cinematography techniques for brand marketing. Aspiring filmmakers and video enthusiasts alike can draw profound insights from this cinematic triumph, learning how the power of visual storytelling can transcend traditional marketing and forge deeper connections with their audiences to establish their position at the forefront of the ever-evolving world of luxury. Altered State Productions is a video production company with a decade of experience in the video landscape and marketing. Renowned for their unwavering commitment to innovation, the creative team pushes the boundaries of what is possible, delivering cutting-edge solutions that captivate audiences and redefine industry standards.

A New Full Website Audit which includes 1,000+ missing opportunities exceedingly improves the traffic and conversions your website generates. When you use a site audit software to run your site, you usually get recommendations and tests of how your website pages are performing. Assessing your website's content and technical aspects can help you enhance your strategies. This can lead to an increase traffic to your website and conversions. The hybrid SEO agency aims to bring more to the table with creating content for brands and businesses, not just making nice looking videos. Altered State Productions also provides digital marketing services that include blog posts, page optimizations, and SEO audits. Out of many of the rollouts of SEO Services, the team of SEO experts at Altered State have partnered with leading software to offer a tool that automates a full site audit and create content to exponentially improve metrics and increase revenue. You can now turn off your purchase notifications from your hosting platform. Lovelace Website Optimization This isn’t another GPT, it actually tosses out the AI nonsense. You know what I mean - content that goes in circles and doesn't go anywhere. The dependency on AI has stiffened the best marketing agencies . Not here. We keep it 100% human. The full site audit focuses on what truly matters; talking to your audience like real people (because they are). No fluff, no filler— just straightforward. Think of the SEO consultants at Altered State as your favorite barista. They know exactly how you like your content: strong and without any artificial sweeteners. When your website treats visitors like friends, not just farm clicks with suspicious time spent on page, the internet notices—including search engines. They're like the popular kids in school; Google and other search engines gravitate towards websites that everyone genuinely likes. Logically, the SEO team at Altered State focuses on the type of content that Google prefers to index because it’s enjoyable, informative, entertaining, valuable or interesting. This means that the content will make your site a place where people not only land but also love to hang out. Website Audit Overview The automated website audit comes with a custom portal thorough evaluation aimed at identifying and rectifying inefficiencies within a website's structure, performance, and content. Professional SEO services aim to improve user experience, boost search engine rankings, and meet performance goals accurately. Key Components of Website Audits 1. Technical SEO Focus : Enhances site speed (targeting below 2 seconds), optimizes mobile responsiveness, streamlines URL structure, and improves crawlability and indexing. Video production companies need to ensure that their video content loads quickly. They should also ensure that they properly index their videos with SEO-friendly tags. This will help improve the visibility of their videos in search results. 2. On-page SEO Focus on analyzing and improving meta tags, using 1-2% keyword density, and ensuring high-quality content. A business that offers video production services should update the meta descriptions and title tags on project portfolio pages. This will help improve visibility. Include keywords such as "professional video editing services" and "high-quality video production" to attract more attention. 3. Backlinks Focus : Evaluates and refines the link profile, emphasizing quality over quantity to support SEO strategies. You don’t need to hire the best SEO company  for backlinks from reputable film industry sites and video technology blogs just to enhance domain authority and industry relevance. 4. Conversion Rate Optimization (CRO) Focus : Optimize user interaction elements to elevate conversion rates, aiming for industry-standard rates of 2-5%. If your business offers video editing services , you can run a promotion. Customers who purchase a full video production package will receive a free initial video edit. This promotion will make your services appear more valuable and encourage visitors to make a purchase. This will encourage visitors to buy by making the services seem more valuable. 5. Competitor Analyzing Focus : Set benchmarks against competitors to discover performance gaps and opportunities. Film production companies should study what their competitors are doing and offer unique services, like quicker editing or better talent. This helps them stand out and attract more customers. 6. Social Media Marketing Integration Focus : Ensure that social media strategies are effectively integrated with the website to boost engagement and conversion. To improve your online presence, add your latest YouTube videos directly to your website. This can increase engagement and encourage visitors to share on social media. As a result, you will gain more exposure and potentially attract new customers. Why Perform a Site Audit? Altered State’s SEO experts conduct website audits that offer easy-to-understand insights and recommendations through an easy to navigate portal with clear KPIs that take seconds to update and can generate upwards of 10,000 new organic visitors a month. The robust SEO tool crawls Google and other search engines on the updates of your web pages fo r on-page SEO , link building, relevant keyword, technical SEO, and more. This ultimately helps your team make informed decisions and allow automatic changes to be made in order to boost growth and efficiency of your business. Partner with an SEO Consultant When you work with Altered State Productions, you have a digital marketing agency at your disposal. The agency has been recognized for providing some of the most affordable and effective SEO services . After announcing the SEO e-commerce store in 2021, Altered State is now untangling a choke point in the industry. The new site allows businesses to build their own SEO playbook, all while having the ability to add other agency services— from corporate video production , local seo listings, or influencer giveaways for your social channels— it’s all within reach in the streamlined add-to-cart store. Get a free website audit  and roadmap to improve your website in search engine results with Altered State Productions SEO Solutions. About Altered State Productions Altered State Productions is a digital marketing agency that offers professional SEO services in a convenient online shop.

The Gorem Mech Project, a 3D Animation Concept by 3D Animator Roberto Barrientos fires creative sparks in the Mech fandom community— often featured in computer and console video games, toys, films, anime and more. 3D Renders of Steel It’s opening night and the thrill of a packed movie theater starts  as a towering mech, the hero of a new film franchise, battles its nemesis, each movement rendered with breathtaking detail and realism. Elsewhere, gamers clutch their controllers with anticipation, diving into virtual environments  where they pilot their own mechs across alien terrains, each explosion and maneuver brought to life.  In a sunlit living room, a child shouts, "I'm out of energy cells!" while maneuvering an action figure with the product design of the very same mech. Meanwhile, in a high-tech military command center, real-life giant battle bots patrol high-risk areas, their designs optimized for both reconnaissance and combat. Each of these scenarios, distinct yet connected, springs from a singular source—a concept so potent it bridges worlds of fiction and reality, leisure and utility all possible by 3D Animation and 3D Rendering . This is the potential unleashed by the Gorem Mech. What is a Mech? Mechs draw from a rich vein of scientific and cultural narratives, from the classic confrontations in H.G. Wells’s War of the Worlds to modern epics like The Matrix and Star Wars. The 2017 giant-robot duel between the USA and Japan exemplified the growing interest in transforming these fictional goliaths into reality.  Influences from major films like Pacific Rim, Power Rangers, and Transformers showcase mechs as central figures in battle scenarios. Mech 3D designs, while diverse, commonly echo the hulking humanoid forms popularized in video game assets and films include: Autonomous Mobile Robots (AMRs): Used in logistics and warehousing, enhancing efficiency. Automated Guided Vehicles (AGVs): Integral in manufacturing environments for automated material handling. Articulated Robots: Employed in assembly lines for tasks requiring precision and flexibility. Humanoids: Used in service industries and research to interact closely with human environments. Cobots (Collaborative Robots): Designed to physically interact with humans in a shared workspace. Hybrids: Combining features of multiple robot types to perform specialized tasks. 3D Modeling and Texturing Roberto Barrientos engineered the Mech using 3D software tools , primarily Autodesk Maya and 3ds Max. known for their robust 3D modeling and animation capabilities. These tools enabled the detailed creation of the Mech's armored exterior and complex internal mechanisms, which feature articulated joints and realistic texturing that mimics battle wear.  The 3D modeling process involved constructing the mech’s frame with attention to its structural integrity and movement capabilities.  Special attention was given to the joints and hydraulics to allow for realistic articulation in potential 3D animations or physical models. Texturing brought the Gorem Mech to life, adding layers of realism through detailed surface materials that mimic real-world metals and composites. This included wear-and-tear effects, such as scratches and dents, to give the mech a battle-hardened look. The use of digital prototyping and CGI visualizations facilitated a seamless transition from concept to a fully realized model rendered with cinematic quality. Features and Aesthetics The Gorem Mech is distinguished by its imposing silhouette, marked by broad shoulders and a towering frame, which stands out in any collection or depiction. Its design includes multiple weapon systems, like missile launchers and arm-mounted cannons, which are integrated seamlessly into the body, maintaining a sleek yet intimidating profile. The color palette uses military greens and dark grays, highlighted with occasional blues for visual interest and to denote high-tech components. Digital Prototyping and Testing Digital prototyping was a critical phase in the design process, where virtual simulations were used to test the mech’s functionalities. This included stress tests on various body parts to ensure they could withstand hypothetical combat scenarios without compromising the mech's structural integrity. Such testing is essential for both virtual applications, like video games and animations, and for any physical toys or models that might be produced. Premier Modeling Rendering Services Altered State 3D Rendering Services operates an SAAP model e-commerce platform offering 3D rendering services, 3D modeling services, and 3D animation services . This platform supports projects across various sectors including medical, e-commerce, game development, architectural rendering services, and medical explainers.  The skilled 3D artists and animators produce animated videos, 3D logo animations , and complex 3D environments suitable for virtual reality. Clients benefit from real-time project previews and access to a comprehensive library of predefined materials and textures, ensuring a cost-effective and precise solution for both single prototypes and extensive design projects. Clients can customize their projects to range from basic 3D models for conceptual visualization to advanced photorealistic renderings suitable for final production. This flexibility extends to a variety of applications including graphic design, interior design, and product packaging design, allowing precise tailoring of 3D modeling, texturing, and rendering according to specific industry needs.  This service is ideal not only for real estate and entertainment but also for creating detailed visual aids for medical explainers and educational content, where accuracy and visual clarity are paramount. This scalability ensures that each project is optimally configured to meet specific engagement, interaction, conversion, and presentation goals across all sectors. Commercial Industry Integration With its regeneration in culture, Roberto Barrientos, Legacy 3D Artist , has created a fresh take on the Mech. The Gorem Mech Project & Altered State 3D Art Services are now available online. Battle Robot Toy Manufacturing The Gorem Mech project, enhanced by advanced 3D look development, is an excellent candidate for the product lines of top toy manufacturers like Hasbro, Mattel, and Good Smile Company. Integrating this design could significantly broaden their appeal to collectors and enthusiasts of robot-themed toys, tapping into a lucrative market. Mechs by Production Companies The Gorem Mech is designed for major roles in science fiction films, capable of acting as either a heroic or antagonistic force. In scenarios where Earth faces alien threats, the Gorem Mech could be the soldier fighting for human survival, much like the mechs seen in movies like "Pacific Rim" and "Avatar." Alternatively, it could represent a formidable challenge to humanity in a dystopian future where machines have turned against their creators.  Its capability for human pilots to control it from the inside adds a personal and dramatic element to its role, making it a central figure in action-packed, visually compelling movie franchises. SuperMech in Video Games The Gorem Mech is highly adaptable for various video game genres. In role-playing games, players could pilot the Gorem Mech through expansive, story-rich environments, facing off against formidable adversaries in high-stakes combat. In strategy games, players might manage an entire fleet of such mechs, deploying them tactically to secure victory. The detailed design of the Gorem Mech enhances gaming experiences by providing sophisticated mechanics and immersive gameplay elements that draw players deeper into the game world. Real-World Military Applications The robust design of the Gorem Mech also suggests potential for military applications. Its technologies could be adapted for surveillance, logistical support, or combat in challenging environments, extending the capabilities of armed forces. The adaptability, strength, and advanced technological features of the Gorem Mech concept offer practical solutions for a modern military, improving operational effectiveness and personnel safety. What’s Next for the Mech? The Gorem Mech project continues a long tradition of mech innovations, pushing the boundaries of how these technologies integrate into our daily lives and imaginations. As these mechanical giants bridge the gap between concepts and real-world applications, they prompt us to contemplate the stories that unfolds. Will the Gorem Mech inspire a child, turning playtime make-believe battles and adventures into a passion for becoming the greatest engineer of their generation? Might it become the next beloved hero in a blockbuster franchise? Or will it serve on the front lines of global defense, safeguarding humanity against threats yet unseen—or in a twist of fate, become the very challenge we must overcome?  About Altered State Productions Situated at the crossroads of creativity and technology, Altered State Productions crafts media masterpieces that deeply resonate. Their brand integration, amplified by a strategic agency partnership with SEMrush, doesn't merely tell stories—it shows that there is science in art.

Recently, Eddie Castillo , Media Director at Altered State Productions, shared his thoughts on the company's accomplishments in media production. He offered practical tips and clear insights for his industry counterparts. Here's a rundown of his advice on attracting clients and sustaining customer loyalty in media production services. Establishing strategies to gain and retain customers is vital for any enterprise looking to thrive in the video production industry. Altered State Productions has managed to stay ahead of the curve, fostering a robust customer base and maintaining customer loyalty. This achievement hinges on three primary pillars: SEO-optimized video content marketing, superior customer service, and strategic industry partnerships. Leveraging SEO in Video Production Altered State Productions showcases the compelling power of combining high-quality video production with efficient Search Engine Optimization (SEO) strategies . They create engaging, viewer-centric video content and use SEO to ensure these creations reach the right audience. This method aids in boosting search engine rankings, drawing organic traffic, and increasing conversion rates. Any video production outfit aiming to increase its audience base should adopt a similar approach: optimize your video content for SEO, and the right viewers will come to you. Prioritizing Customer Service in Video Production Altered State Productions has always placed customer service at the heart of its operations. They ensure every customer interaction is positive and fulfilling, extending beyond the video viewing experience. Their commitment to a 100% satisfaction guarantee has fostered strong customer relationships, led to a high customer retention rate, and generated valuable repeat business. Video production firms must recognize the value of exceptional customer service and support. Building Collaborative Partnerships Strategic collaborations and partnerships are another cornerstone of Altered State Productions' success in the video production industry . By partnering with other industry influencers and complementary businesses, they've expanded their reach to new audiences and strengthened their credibility within their niche. This strategy offers an essential tip for other companies: developing alliances and collaborations can broaden your horizons, provide unique value propositions, and enhance customer acquisition and retention. Navigating the ever-changing currents of the video production industry, Altered State Productions continues to create content that resonates with its audience. It's not just about embracing the latest technology but utilizing it to generate meaningful, engaging experiences. The journey to securing and retaining a devoted customer base is no simple task—it's an intricate dance that involves a keen understanding of audience needs, a steadfast commitment to service, and a willingness to adapt and innovate. Altered State's success in this arena is a testament to the opportunities within this realm and the vast potential that the video production industry holds for those willing to explore it. About Altered State Productions Altered State Productions stands out in the Dallas video production market, bringing a decade of experience and a stellar 5-star rating. The agency is known for its innovative spirit and commitment to commercial film production , making it the best choice for those seeking affordable video production companies . Their adept team excels in delivering top-tier content while respecting clients' budgetary frameworks. If you're searching for a video production company near you that skillfully balances cost-effectiveness with high-caliber output, Altered State Productions in Dallas is your optimal choice.

In healthcare marketing, beauty, and wellness, there's a powerful position fueled by real stories, endorsements, and video testimonials. Video testimonials harness the power of real, relatable experiences to build trust and encourage potential customers to try a product or service. Take, for instance, a YouTube ad where a dentist demonstrates the science behind the effectiveness of their teeth whitening product or a customer shares a time-lapse video of her transformation from acne-covered to flawless skin. These stories tend to stick because they touch on our emotions or concerns we might have about our own health. They create this big picture of patient journeys, showcasing the triumphs over health challenges. And that's the perfect setting for video testimonials .  Narratives weave an intricate tapestry of patient and expert experiences, amplifying in volume with every shared victory and healing.  In this space, healthcare professionals assume the role of trusted guides, while patients emerge as the heroes triumphing over adversity. This deeply personal journey of consideration allows video testimonials to take center stage, Their impact echoing across the industry just as testimonials showcasing radiant smiles or flawless complexions strike a chord with us all. Expert testimonials are no longer just a novel addition; they are the driving force that influences perception and propels the decision-making process of potential customers.  A New Sanitation Brand is Born The home sanitation industry is undergoing an incredible transformation, reshaping our approach to hygiene with cutting-edge technologies. This surge was largely triggered by the pandemic in 2020, which caused a severe shortage of sanitizers, Lysol, and sprays. This shortage, combined with heightened awareness about cleanliness and disinfection, resulted in a sudden and substantial demand increase for home sanitation solutions. As this demand grows, the market is flooded with an overabundance of sanitation alternatives, each claiming to be the 'best'. This explosive growth has presented a formidable challenge for marketers: how to effectively position and market their products in an increasingly crowded landscape. Skepticism is inherent, as identifying the optimal marketing strategy amidst an array of choices becomes a significant hurdle. This difficulty is heightened by the stakes - the right marketing approach could be the key to standing out in a bustling, competitive market. As the world increasingly prioritizes cleanliness and wellness, innovative sanitation solutions like the Mister by Pandmedic Solutions are emerging to meet these evolving needs.  The Mister is a groundbreaking sanitation device that offers an unparalleled approach to maintaining a clean environment. Leveraging cutting-edge ion technology and 360-degree coverage, the home sanitation spray device goes beyond conventional cleaning, offering comprehensive disinfection for surfaces, objects, and even the air we breathe. In essence, the Mister not only raises the bar for cleanliness in our homes and workplaces but reshapes our understanding of what a truly sanitized environment can be. This pioneering device stands at the forefront of the health and wellness movement, heralding a new era of advanced sanitation practices. A concept new to many - would naturally be met with understandable wariness. How does it work? Is it safe? These are common questions in the minds of prospective buyers. Addressing these concerns head-on, Pandmedic Solutions, in coordination with media production at Altered State Productions, decide to employ a powerful way to introduce the Mister to the market: a video testimonial from an expert.  From Skeptic to Believer With online shopping becoming a routine for many, including the purchase of healthcare products, it's understandable that potential buyers often approach these products with a healthy dose of skepticism. The internet is teeming with questionable products making big health claims. For instance, you might come across weight loss pills that promise to help you lose 20 pounds in a week or skincare creams that guarantee to remove wrinkles overnight. Such products are often marketed with flashy ads and grand promises but with little to no scientific backing.  Let’s be real; online reviews can be manipulated, making it difficult to trust their authenticity. Not to mention the risk of counterfeit products, a pervasive issue in online marketplaces, where fake supplements and medication can not only fail to deliver promised results but can also be harmful. Therefore, it's crucial for consumers to research thoroughly, rely on trusted sources, and consult with healthcare professionals before purchasing healthcare products online. Testimonials hold power in the way they help us connect with others who share similar struggles or goals. Let's say you're on a weight loss journey, and it's proving to be tougher than you expected. Then you come across a testimonial online where someone is sharing their own struggles with weight loss, discussing the challenges they've faced and the steps they took to overcome them. Suddenly, you're no longer alone in your journey; you've found someone who understands your struggle. This connection, the shared experience, makes their story relatable and builds a bond of trust. It makes their journey, their failures and successes, feel more real and attainable.  Once this bond is established, the emotional aspects of testimonials become even more impactful. Video testimonials, especially, allow us to see the real results and emotions - the joy in their voice, the proud look in their eyes - and this further strengthens the bond. It makes the endorsement tangible and relatable, painting a more realistic picture of what to expect. In essence, the power of testimonials lies not just in the facts they present but in the emotional connection they create, helping to guide us in our own health and wellness journeys. In Experts, We Trust  For this healthcare brand, testimonials featured industry experts , including chemists and sanitation specialists, who focus on informative, science-based explanations behind all the questions customers might have on a new age ion technology, explaining its mechanism and safety in layman's terms.  To shoot and video edit the testimonial, the video production team at Altered State Productions had to first grasp the science underlying the product in order to effectively convey its meaning visually to the audience. This meant consulting with experts and the product development team to fully comprehend the intricacies of ion technology, a concept that was initially unfamiliar to the team.  Given that the target audience for home sanitation consists predominantly of women, especially mothers, the media director used psychographic analysis to find the perfect expert who could represent and communicate to this demographic. The team sought a woman who would project professionalism visually but communicate candidly, as a friend would do. It was as if this friend had stumbled upon a hidden hack that could revolutionize your living habits and happened to be a chemical scientist, you know, that friend.  The primary goal was to portray the Mister as the star of the show, highlighting all the reasons that might compel a customer to purchase it. These include its cost-effectiveness, superior potency, appealing fragrance, refill ability, and eco-friendliness, and its multipurpose nature as a 3-in-1 solution, among others. These expert endorsements are particularly impactful.  These industry experts have deep knowledge and understanding of the technology behind the same industry and Mister's sanitation devices, and their affirmations serve to scientifically substantiate the product's claims.  They not only guide prospective customers in comprehending the technology but also draw comparisons with other familiar industry alternatives you might already be investing in. Essentially, they expose the audience to an innovative sanitation method that may be unprecedented, providing a cost-effective solution that could potentially save money and time. Customers' Experiences, Extraordinary Impact In an effort to directly connect with their audience, the campaign relied on impactful customer testimonials in the form of compelling videos. Each one was carefully crafted to feature satisfied customers sharing their personal experiences and insights. A feature testimonial came from a schoolteacher who regularly uses sanitation products in her classroom. This selection was deliberate; as a schoolteacher, she represents safety and well-being, particularly for children. By placing a sanitation product in the hands of someone the public naturally trusts, the testimonial appeals to the audience's innate faith in the profession, making a profound psychological connection. In her testimonial, she spoke of the product's practical application and emphasized its key features. The teacher highlighted the product's ability to sanitize surfaces, air, and hands with a single push of a button. Her message conveyed the immense convenience of the product and the peace of mind it brought her, knowing she could provide a clean, safe environment for her students. Her testimonial served as a beacon of hope during the challenging times of the COVID-19 pandemic. With schools closed and teachers out of work, fear of contagion loomed large. However, her words painted a vivid picture of an optimistic future where the product played a key role in reopening schools and bringing teachers and students back to the classrooms. What made her testimonial particularly impactful was its ability to showcase the product's effectiveness in addressing a global problem. As a schoolteacher, she held a vital role in nurturing and protecting students, making her experiences relatable to viewers. By sharing her personal journey and highlighting how the product seamlessly integrated into her daily routine, she made the abstract concept of advanced sanitation tangible and relevant to their own lives. Her testimonial, born from a complex and weighty circumstance that affected the lives of hundreds of students, carried immense significance. As a schoolteacher, she shouldered the responsibility of safeguarding her students' well-being amidst the challenges of the pandemic. In comparison, the circumstances of the audience—household moms and small business owners—may have felt smaller and seemingly trivial in nature. However, the power of her testimonial lay in the notion that if the product successfully addressed her intricate and far-reaching problem, it could undoubtedly provide a solution for their seemingly simpler but equally important challenges. By sharing her success story, she conveyed a profound message: regardless of the scale or complexity of the problem, the product's effectiveness remained unwavering. This realization resonated deeply with the audience, instilling a sense of confidence and trust. They recognized that if the product worked for someone facing such a significant and complex situation, it was more than capable of delivering the desired results in their own lives—whether it was reopening their businesses or protecting their families from the ongoing pandemic. Ultimately, the customer testimonials serve as a narrative that builds deep psychological connections between viewers and the product. They shape the unfamiliar into the personal, turning skepticism into belief and creating meaningful connections with consumers. It is through these stories that the product's features and benefits are brought to life, effectively driving purchasing decisions. All-in-One Visual Sync Visual cues can significantly impact our perception of an individual's expertise and trustworthiness. For instance, someone dressed in a lab coat is often associated with being a doctor or a scientist and, thus, a trustworthy source of information. This is because the lab coat symbolizes years of education, experience, and dedication to a professional field that puts the well-being of others at the forefront. It's not just a piece of clothing; it's a signal of expertise and responsibility, which naturally makes us more inclined to trust the wearer. The same applies to other props and wardrobe choices. Wearing glasses, for instance, may signify intelligence or attention to detail. A formal suit might indicate professionalism and seriousness. Even color choices can play a role. A blue shirt, often associated with calmness and stability, might make the wearer seem more reliable and composed. Moreover, certain props can further enhance this image of expertise. A doctor holding a stethoscope, a scientist with a microscope, or a craftsman with his tools - all these indicate a person's proficiency in their respective fields. They provide visual reinforcement of the individual's skills and experience, bolstering the viewer's confidence in their knowledge and abilities. In a nutshell, the right wardrobe and props can serve as powerful visual motifs, fostering trust and credibility in the audience's eyes. The video production art director demonstrated a keen eye for detail by meticulously matching the set design and wardrobe colors to the product branding. For instance, the subject was dressed in blue jeans and a white shirt with a subtle lavender accent. This intentional wardrobe choice perfectly aligned with the product's branding of medical royal blue, light lavender, and polished white. The teacher was portrayed as an everyday person, dressed in practical clothing, a button-up, and blue jeans, subtly suggesting that if she can integrate these sanitation products into her daily routine, then so can the viewers. Her warm and sincere demeanor, coupled with her straightforward discourse, reflected the trusted and relatable voice of an educator. The choice of blue jeans, often associated with comfort and familiarity, evoked a sense of relatability and approachability. This allowed viewers to envision themselves in a similar scenario, making the testimonial subject's experience more tangible and relevant to their own lives. The white shirt symbolized cleanliness, purity, and a commitment to sanitation, further reinforcing the product's core message. The subtle lavender accent, strategically placed within the set design, added a touch of calmness and tranquility. Lavender is often associated with relaxation and stress reduction, creating a subconscious connection between the testimonial subject's positive experience and the product's ability to provide a sense of peace and well-being. Our brains are naturally inclined to seek patterns and coherence. When potential customers encounter testimonials where the visual elements seamlessly align with the product branding, a sense of familiarity and recognition is triggered. This leads to heightened attention, increased engagement, and a deeper sense of trust. One crucial element that emerges from this interplay is cognitive fluency. When the visual elements of a testimonial align cohesively, cognitive load is reduced, resulting in a smooth and effortless processing experience for the audience. This enhances the memorability, persuasiveness, and influence of the message conveyed. By creating a seamless and persuasive visual narrative, businesses can enhance credibility and ultimately drive conversions among potential customers. The deliberate coordination of wardrobe choices and set design with product branding in video testimonials unleashes a captivating story. This journey into the realm of visual cohesion showcases the impact of familiar patterns, cognitive fluency, and social proof on our perceptions and decision-making processes. By crafting a cohesive and persuasive visual narrative, businesses can effectively enhance trust and credibility. Ultimately driving conversions among potential customers, unlocking the true power of captivating video testimonials. Engaged Minds, Touched Hearts Amidst the array of marketing messages, these testimonials serve as a resounding reminder: our decisions are not solely guided by the mere features and specifications of a product. Rather, they are profoundly influenced by the stories we hear and the connections we form. These testimonials have illuminated the significant role that human experiences, emotions, and relatability play in shaping our actions and propelling us toward products that align with our values and aspirations. In addition to these human stories, the role of expert guidance cannot be underestimated. The knowledge shared by experts not only educates potential customers about the product but also establishes a sense of credibility and trust. This combination of heart-touching narratives and informative insights creates a holistic understanding of the product's benefits, leading to stronger conviction and decisive action. In essence, these testimonials stand as powerful testaments to the extraordinary power of storytelling and the profound influence of human connection. They reveal the ability of genuine narratives to touch our hearts, change our perspectives, and inspire us to take decisive action. Through these compelling stories, customers are not just convinced but genuinely moved to embrace a product that promises to address their needs and improve their lives. When it comes to the crossroads of business and video production , we are reminded that technology and innovation may be the stars of the show, but it's the art of storytelling that directs the spotlight. Perhaps, in the final analysis, it's not merely about converting skeptics but rather about the testament to the power of a well-told story to make believers out of us all. Altered State Productions is a video production company with a decade of experience in the testimonial video landscape and marketing. Renowned for their unwavering commitment to innovation, the creative team pushes the boundaries of what is possible, delivering cutting-edge solutions that captivate audiences and redefine industry standards.

When you speak with Domenique Comparetto, you immediately sense you're conversing with someone who's not just observed but shaped the content marketing landscape. From her initial days consulting for startups to her pivotal role at Altered State Productions , her journey in the domain has been anything but ordinary. Narrative Over Numbers Domenique's perspective on content marketing's evolution is genuinely insightful. She reminisces about the times when businesses simply plastered their details online, hoping to catch someone's attention. Today, it's a different game. With the rise of Web 2.0 and social platforms, the audience expects brands to create a world for them - a narrative, a story, something more than just product details. Authenticity: The Brand's New Best Friend She believes the core shift in this evolution has been the drive for authenticity. "Brands are no longer just storefronts. They're storytellers, educators, and most importantly, listeners," she remarks. And Domenique's writing port folio  is a testament to this belief. She's been instrumental in weaving narratives that resonate, that strike a chord, and that foster genuine connections. Education Over Sales This move to authenticity aligns seamlessly with another change she's passionate about: the shift from selling to educating. Instead of just pushing products or services, it's now about adding value. It's about teaching, informing, and guiding the consumer, even before a transaction takes place. Crafting Tomorrow's Content So, how does one master this art? "Stay grounded, keep learning, and always prioritize your audience," Domenique shares. She emphasizes the need for brands to engage in genuine two-way dialogues. It's no longer about just broadcasting; it's about understanding, adapting, and evolving based on audience feedback. The Future: Ready or Not But what about the future? With technological advancements racing ahead, where does content marketing stand? Domenique seems ready. She talks about the potential of AI in crafting more personalized content, the immersive potential of AR and VR, and an increased appetite for video. "It's an exciting time," she says with a twinkle in her eye, "Brands will need to be agile, innovative, and always audience-focused. Redefining the Game Domenique sees content marketing not as a mere strategy but as an evolving canvas. It's where art meets business, where stories create bonds, and where brands can leave lasting impressions. And as she shapes this field, one narrative at a time, it becomes evident: Domenique Comparetto is not just in the game; she's redefining it. Sidebar: The Storyteller Behind the Stories Domenique is not just a content marketer; she's a narrative architect. Her journey spans from guiding startups to shaping content strategies at Altered State Productions. Her approach? Simple yet profound: intertwine strategy with storytelling. The result? Content that doesn't just speak but resonates. Altered State Productions, an award-winning video production company and marketing agency in the content creation landscape, stands dedicated to consistently surpassing client expectations with its captivating and premium content. Under the expert guidance of Domenique in content strategy, the agency further solidifies its commitment to support the growth of their clients' businesses.  For additional details on Copywriting Services and Subscriptions, visit the The Virtual Content Shop

Altered State Productions, Video Creative & Marketing Agency, today announced its recognition as a 2023 Global Award winner for Video Services on Clutch, the leading global marketplace of B2B service providers. Honorees are selected based on their industry expertise and ability to deliver scores that are calculated based on client feedback from thousands of reviews published on Clutch. For the sixth consecutive year, Clutch has honored its top B2B companies with the Global Award designation. Altered State Productions  is honored to be recognized as a 2024 Fall Clutch Global Award winner. This award is a testament to the excellent client work we have delivered this year, as recognized through the voice of our members in their reviews on Clutch. We're proud to be recognized as a   Video Production leader on a global scale. Clutch Global Awards showcases the very best in the B2B services industry worldwide. “It’s truly an honor to be recognized by Clutch, an organization that is extremely well respected in our industry. Since day one, we have always put member satisfaction first, and we’re humbled to see the effect that has had through our member reviews,” Domenique Comparetto, Content Director, Altered State Productions. “We are thrilled to showcase the incredible success of leading companies worldwide on our platform,” said Sonny Ganguly, Clutch CEO. “Their dedication to delivering outstanding services has not only contributed to their own success but has also empowered countless clients to thrive. We aim to highlight this year's industry frontrunners and facilitate connections for Clutch users seeking top-notch services tailored to their specific needs." Altered State’s platform, designed to cater to the evolving needs of the digital age, offers a rich exploration of photography media and video editing projects. Its user-centric design and simplified navigation make it stand out as the most intuitive platform in the market today. The SAAP model, at its core, emulates the ease and convenience of popular service platforms like "Uber Eats". The platform presents an extensive array of artists' portfolios, offering diverse styles, themes, and creative concepts that can be tailored to meet individual brand aesthetics and campaign objectives. Furthermore, the platform boasts flexible payment options, including the increasingly popular "Pay in 4" program by PayPal, accommodating varying budget capacities and payment preferences of different businesses.    View our recent work and reviews on our Clutch Profile . ABOUT CLUTCH Clutch empowers better business decisions as the leading global marketplace of B2B service providers. More than 1 million business leaders start at Clutch each month to read in-depth client interviews and discover trusted agency partners to meet their business needs. Clutch has been honored for the past 6 consecutive years as an Inc. 5000 fastest-growing company and by the Washington Business Journal as one of the 50 fastest growing private companies in the DC metro area for 2023. ABOUT ALTERED STATE PRODUCTIONS Unleash a world of marketing services at your fingertips with alteredstateprod.com . The Marketing Shop offers video production services  for brands to thrive, including Branding and Art Design, Email Marketing, Video Production and Distribution, Retailing, E-commerce, Immersive Commerce, Digital Marketing, SEO Services, Advertising, Affiliate Marketing, and Content Marketing, among others.  Now, achieving your business goals is just a click away.

From cubicles to cyberspace, a daring media collective transforms work-life norm in Spatial's 3D universe. Their virtual office space, a vivid showcase of neon art and futuristic furniture, sets the stage for seamless software integrations, enhanced pre-production, and meticulous 3D rendering. The space is a visual testament to their cutting-edge approach. Some say, when Neil Armstrong took his first steps on the moon, it was more than just a man venturing onto a barren rock. It was humanity imprinting its will to explore onto an entirely new landscape. A group of innovative minds has taken a leap that mirrors the astronauts' momentous step, yet in a different landscape. They've dared to consider: What if the confines of workplaces extended beyond concrete and cubicles, propelling us into a place where creativity is the workspace? Transforming Workflows in a Virtual Office Altered State Productions, an award-winning media production company, along with its marketing arm, has ventured into the realm of virtual reality by setting up its office in Spatial , an immersive 3D environment. This daring shift has revolutionized their workflow, communication, and collaborative dynamics. In this virtual environment, team members use a variety of productivity tools to transform storyboard sketches into 3D models with a simple gesture, visualizing projects in real time. Meetings have evolved into interactive brainstorming sessions where ideas materialize in the digital ether evolving into vibrant, dynamic mind maps. Traditional slideshow presentations have been replaced by interactive displays, providing a captivating experience for all participants. Living the Virtual Office Experience Imagine stepping into Altered State Productions' virtual office. It's a typical day, with team members conversing, collaborating, and creating. You see one team member typing on a virtual keyboard. They’re working on a script on their virtual desktop as though it was their physical workspace. Another team member, halfway around the world, reaches out and orders a Starbucks venti caramel latte extra hot. A simple command in Spatial turns into a real-world delivery. At Altered State Productions, the digital transformation extends even to their desk spaces. Their panoramic 360-degree virtual desks, an embodiment of futuristic workspace design, keep each member connected and productive. Notifications pop up as interactive holograms in their field of view, much like an Iron Man HUD display. Nothing goes unnoticed while also eliminating the clutter of a traditional workspace. This immersive office is characterized by the seamless integration of familiar collaboration tools. Slack , Figma, and Google Suite are all compatible with Spatial, enabling the team to transition effortlessly between tasks. One moment they're studying a Google My Business 3D map from SEMRUSH, the next, a simple command brings up a Figma file or Google Document, ready to be tweaked or edited. Concurrently, they're engaging in Slack discussions, standing next to the very product they're discussing. The interplay between different software and the Spatial environment allows for a multi-modal collaboration experience that surpasses the possibilities of a traditional office setup. In this innovative virtual office, productivity isn't just about getting things done - it's also about experiencing and living the work. The office is as modern as it gets, with chic virtual furniture. Vibrant NFT art pieces adorning the walls reflect the cutting-edge ethos of the company. Altered State's logo is proudly displayed, along with those of its valued clients, creating a sense of identity and community within the virtual space. The team is as distinctively stylish as the space they inhabit. The avatars wear vibrant, edgy streetwear that looks fresh off the runway—a creative flair that adds to the dynamic atmosphere of the office. Their attire mirrors the punchy, neon colors of the 3D interfaces, further accentuating the unique blend of technology and style that Altered State embodies. Visualizing the Video Production Process Then, something catches your eye. It's a portal, beckoning you to step in. As you approach it, you see that it leads to a world where video production is being set up. It’s a commercial for an outdoor summer adventure. Imagine the production team gathered around a storyboard. Instead of leafing through sketches on paper or clicking through digital slides, they find themselves standing within the scenes they've sketched. They experience the narrative, not as a two-dimensional abstraction, but as a living, breathing 3D universe. The team can walk around, inspect details, and experience the spatial relationships between the characters and their environment. Discussions about camera angles, lighting, staging, and even the editing process become instantly more tangible and intuitive when they can see and manipulate the scene in real time. One of the major cost savers that Altered State Productions has found with Spatial is their ability to pre-visualize the setup of cameras, lighting, and talent before the production phase. This process, in turn, dramatically reduces the time and average cost associated with trial and error on the day of the shoot. Unlocking Savings using Virtual Production Consider the testimonial from one of their recent clients, a high-profile hair care brand. The client needed a compelling video that would showcase their product range, requiring a complex setup with multiple camera angles, intricate lighting, and coordinated talent. Altered State Productions began by importing a blueprint of the shoot location into their Spatial office. With this 3D model of the location, they could experiment with camera placements, adjust the lighting to complement the products and choreograph the movements of the models, all within the virtual space. The entire video production process was visualized before it began. It was as if they were in the actual location, tweaking and optimizing the setup. They could see how the light bounced off the hair products, how the cameras captured the models from different angles, and how the movement of the talent flowed through the space. When the shoot day came, they executed the plan with precision, saving considerable time and resources that would have otherwise gone into on-location adjustments. The client was thrilled with the efficiency of the process and the resulting video, crediting Spatial's pre-visualization capabilities as a crucial element of the project's success. Moreover, this shift to Spatial has provided substantial financial benefits, with a 20% reduction in operational costs and videographer prices due to the absence of a physical office. Client engagement has also been positively impacted, with a 35% increase in client satisfaction scores. This is likely because clients can now be more actively involved in the creative process, experiencing their visions unfolding in the virtual space. "This is a game-changer for the production process”, Jordan, Altered State Productions Lead Videographer in Dallas, says, "What Altered State Productions achieved with Spatial not only saved us time and money but also resulted in a more polished final product. The level of pre-visualization detail they provided was remarkable—it felt like we had already shot the video before we even arrived on set. This has set a new benchmark for what clients could expect from a production company." Similarly, for the client, this is a boon. They can join the team in the Spatial office and interact with the custom 3D models as if they were physically present. They can point out modifications, approve changes, and even experience what their customers would when browsing the product on their website. Redefining Workspace with 3D Innovation The virtual environment of Spatial becomes particularly advantageous when creating 3D designs for a client's e-commerce products. Rather than examining flat images of a product, the team can conjure up a 3D sketch in the virtual space. They can rotate it, dissect it, tweak its features, and get a real sense of its dimensions. It's akin to holding the actual product in their hands. The impact of this virtual transformation has been remarkable. The team reported a 40% boost in productivity, due to eliminated commute times and the flexibility to access the workspace from anywhere in the world. The immersive aspect of Spatial has led to a 30% surge in creative output, indicating the potency of this collaborative space. The agency’s collective isn't just adopting VR technology within Spatial's 3D expanse. They're embodying it; redefining the blueprint of the modern workspace as an embodiment of resilience, adaptability, and tireless curiosity. Nestled amongst bold set designs and radiant digital masterpieces, their creative hub sparks productivity and fosters collaboration with seamless tech partnerships. As we observe their journey, we are reminded that innovation doesn't merely mean using the latest tools; it means persistently pushing the boundaries and bravely stepping into a future not yet fully imagined. As they venture further into this unfamiliar terrain, they illuminate a path not just for themselves, but for anyone willing to embrace the future. They are, but humble explorers, driven by curiosity and an appetite for discovery, yet their footprints leave an everlasting mark on its landscape. Altered State Productions is an award winning media production company and a rising marketing agency. With an unwavering commitment to innovation and a team of visionary experts, the collective harnesses cutting-edge technology, boundless imagination, and a relentless pursuit of excellence to create experiences that captivate audiences and drive impactful results.

Understanding the gravity of a brand's image is the cornerstone of business success. This goes beyond mere visuals—it's the soul and DNA of your brand that form the bond with your audience. Building a brand identity or reinventing one begins with thoughtful planning. We instinctively look toward the luminaries of the industry, drawing insights from their achievements. It's through the lens of their expertise that we find direction, understanding what resonates and why. Altered State Productions' recent brand guidelines update emerges as a beacon of excellence. A masterclass in their own right, these guidelines blend innovation, precision, and aesthetics, serving as more than just a brand map—but as a standard for impeccable branding. Every detail, from the nuanced typography to the brand photography to sonic audio— these elements are an intricate play on creativity and strategy. For anyone aiming to create their brand's stature, Altered State stands as a compelling branding textbook example to draw inspiration. What is brand identity? At its core, brand identity is the combination of visual, sonic, and emotional attributes that define a company and set it apart from competitors. It’s more than just a logo; it’s the essence, the DNA of your business. Brand Guidelines: What Are They? Brand guidelines serve as the blueprint for your brand's presentation and perception. These are pivotal in maintaining consistency and ensuring the essence of your brand remains uniform across platforms. Brand guidelines , sometimes called a brand style guide, function as a cohesive toolkit for your team. They provide detailed instructions on how to use different elements like logos, colors, and typography in various contexts. Whether it's for a social media post or a comprehensive marketing campaign, having these guidelines in place streamlines the creative process, guarantees alignment with the brand's vision, and fortifies the brand's presence across all touchpoints. It's a how-to manual that translates your brand's philosophy into tangible visuals and experiences. How to Create a Brand Identity Your brand’s story is essential. It should encapsulate your mission, values, and journey so far. This section is where you demystify the why behind your brand, giving context to all the visual and sonic elements that follow. Your brand should reflect your target audience and speak to them in a way that will encourage engagement. Choose a brand persona that fits well with the demographics you are speaking to. This is accomplished through language, sounds, and visual cues. Understanding your competitors' brands will help with this process. Knowing their strengths and any gaps in the market allows you to develop a unique niche to stand out. It's important to find a balance between being recognizable as a brand within your industry and utilizing differentiation for brand recognition. Your brand identity includes your name, logo, slogan, audio and video elements, colors, typography, language, and persona. Each identifier should work in harmony with the rest to create a solid and unmistakable reference to your business. Your Mission and Unique Selling Proposition Developing a Unique Selling Proposition (USP) within your industry should focus on what distinctively sets your product or service apart from competitors. This uniqueness could be derived from various aspects like innovation, customer experience, sustainability, or cost-effectiveness. For instance, a tech company might emphasize a proprietary technology that significantly enhances user experience, while a fashion brand could highlight its commitment to eco-friendly materials and ethical manufacturing processes. The key is to identify and articulate a value proposition that resonates strongly with your target audience, addressing their specific needs or desires in a way that others in the market do not. This becomes the compelling reason for customers to choose your brand over others. Altered State Productions is a collective of artists thriving in the world of business. The agency creates artwork that converts, stories that captivate, and campaigns that win. They stand out as true creatives from the crowd of pantsuits in cubicles. Tell Your Story Telling your brand's story is an essential aspect of connecting with your audience on a deeper level. This narrative is often woven into the very fabric of your brand identity – the name, logo, and tagline. These elements are more than just visual or linguistic symbols; they're carriers of meaning and history. Your story should push the inspiration of your brand and the thought process behind these elements. For instance, the brand name might be a homage to a foundational concept or value that sparked the inception of the business. The logo could be a visual representation of your brand's journey, embodying its ethos, challenges, and triumphs. The tagline, meanwhile, succinctly communicates the core message or promise of your brand. This storytelling is more than recounting facts. It's about creating a narrative that resonates with your audience, making them feel a part of your journey. Share the milestones, the turning points, and even the setbacks, as these add authenticity and depth to your brand's story. This narrative approach fosters an emotional connection, turning customers into brand advocates. With the tagline - Our Sight. Your Vision - Altered State lets its audience know that its services are a collaborative process, elevating what’s great about its clients’ brands to become something extraordinary. Finding Your Brand’s Voice Defining your brand voice is a critical strategic decision that directly impacts how your audience perceives and interacts with your brand. For a tech company, the choice might be between a sophisticated, jargon-heavy voice that appeals to industry insiders versus a simpler, more accessible tone that resonates with a broader audience. A lifestyle brand, on the other hand, might weigh the merits of an aspirational, upscale voice against a more down-to-earth, approachable style. This decision should align with your brand's identity and values, ensuring that every communication reflects these core elements. The right brand voice facilitates clearer communication with your target audience and strengthens your brand's identity in a competitive market. Always strike a balance that is authentic to your brand and appealing to your audience as well. The tone across all of Altered State Productions’ publications is bold yet welcoming. The brand is authoritative and inspirational. This balance lets customers know they are in good hands with a true partner who has their best interests at heart. Find Your Target Audience Identifying your target audience is a crucial step in shaping your brand's strategy. This process involves pinpointing the specific group of consumers most likely to be interested in your product or service. Factors such as age, gender, income, location, and interests play a significant role in defining this audience. For instance, a luxury car brand would likely target an audience with higher income levels and a preference for premium products, while a budget-friendly clothing line may appeal to cost-conscious consumers seeking style and affordability. Understanding your audience's characteristics and preferences enables you to tailor your marketing efforts, product development, and overall brand messaging to meet their specific needs and desires. This targeted approach enhances the effectiveness of your marketing campaigns and helps build a loyal customer base. Altered State works with businesses large and small. Its client roster comprises a range of organizations, from start-ups to veterans in their industry looking to break molds. Altered State knows its clients come to them for work that is innovative and fresh. The brand reinforces its commitment to groundbreaking marketing strategies with a strong portfolio of brand assets that attract like-minded clients. Designing Your Visual Identity Visuals make your brand tangible. They dictate how your brand image is perceived and recognized. The right visual elements can elevate your brand above the noise, creating memorable touchpoints for your audience. A cohesive visual identity ensures consistency across platforms, fostering trust and reliability. Several other critical components and considerations exist when developing a visual identity beyond selecting color palettes, logos, and typography. The layout and design of marketing materials, website UI/UX design, and even packaging should be considered. These elements should be visually appealing and functional, ensuring that they effectively communicate the brand's message and facilitate a positive user experience. The involvement of a skilled art or brand director may ensure that every visual aspect of the brand is cohesive, compelling, and strategically aligned with the brand's overall objectives, enhancing its appeal and recognition in the marketplace. The Logo In the creation of a logo, the objective is to distill your brand's unique selling proposition into a single, impactful visual. This requires a deep dive into what sets your product or service apart in your industry, whether it's innovation, customer experience, sustainability, or cost-effectiveness. For instance, a tech company's logo should reflect its cutting-edge technology that elevates user experience, while a fashion brand might design a logo that visually communicates its commitment to eco-friendly materials and ethical practices. The challenge lies in developing a logo that not only identifies your brand but also speaks volumes about your unique value proposition, effectively resonating with your target audience and giving them a compelling reason to choose your brand over competitors. This strategic approach to logo design ensures that it serves as a powerful emblem of your brand's distinct identity and values. Altered State incorporates a triangle as its emblematic motif. This fundamental geometric design is not only instantly identifiable but also universally relatable. The apex-directed triangle suggests ascent, hinting at a superior experience. Contrasting the prevalent square and circular logos, its angular edges stand out, capturing attention amidst visual clutter. Notably, the triangle cleverly replaces the 'A' in "State", emphasizing the brand name at the logo's heart. The Color Palette Selecting the color palette for your brand is a strategic decision deeply rooted in the psychology of colors and their ability to convey specific emotions and values. Each hue chosen should align closely with your brand's spirit and message. A well-considered color palette is a powerful tool, capable of evoking the right emotional response and strengthening brand recognition. Financial institutions often use a blue palette because the color is seen as trustworthy. Orange logos typically express a level of energy and excitement. Eco-friendly companies typically have green in their branding to represent nature and because these Earth conscious businesses are referred to as being green. The color theme you choose for your brand should have consideration for many aspects including color theory, competitors, how and where your logo will be displayed, packaging, signage, and more. The brand's color palette artfully blends deep tones with vivid hues. This contrasts sharply with the prevalent whitespace dominating many brands. The vibrant and bold color choices underscore their reputation for producing standout, innovative designs and campaigns. Typography In typography, the psychological impact on the audience is a critical factor to consider. The chosen font can subconsciously influence how your brand's message is received and interpreted. For example, serif fonts often convey a sense of reliability and tradition, making them suitable for brands aiming to project an image of trustworthiness and stability. On the other hand, sans-serif fonts tend to evoke a modern and clean feel, aligning with brands that want to appear contemporary and approachable. The legibility of the font also plays a significant role in user experience, especially in digital mediums where attention spans are short. A font that is difficult to read can deter users, affecting engagement and brand perception negatively. Moreover, the font size and spacing (kerning and leading) contribute to the overall readability and aesthetic appeal, impacting the user's comfort while interacting with the brand's content. Therefore, the choice of typography isn't just a design decision; it's a strategic tool that shapes the audience's emotional response and interaction with your brand, affecting their perception and connection with your message. The diverse font repertoire empowers the Altered State Productions team to play with line, shape, and weight within their textual designs. Every font is chosen to cater to a broad spectrum of visual needs, ensuring readability. These choices were made with precision to ensure they were both practical and distinctly representative of their brand. Photography Photography in branding is a powerful psychological tool, shaping how audiences perceive and connect with your brand. The style, subject matter, and composition of your brand's photos are more than just visual elements; they communicate your brand's story and values. High-quality, well-composed images can project professionalism and love for the arts, while the choice of subjects can evoke specific emotions and associations in your audience. For instance, using warm, bright images can instill feelings of optimism and make a brand seem friendly and accessible, whereas more subdued, minimalist photography can convey sophistication, aligning with luxury brands. Maintaining consistency in photography style across all platforms is crucial in building a strong, recognizable brand identity, ensuring every image consistently reinforces your brand's message and values, deepening emotional resonance with the audience. Remember, more is not always better. Prioritizing quality over quantity prevents diluting your brand's impact with excessive, non-purposeful imagery. Focusing on a few select, high-quality photos that accurately represent your brand is key. Investing time in creating a digital mood board can be incredibly beneficial, as it helps maintain visual consistency, guiding the aesthetic direction to ensure all images align with your brand's tone and style. Moving towards natural, authentic imagery that reflects real-life scenarios can create a stronger connection with today’s audiences. While it's important to be aware of photography trends, they should not overshadow your brand's unique identity. Trends can serve as inspiration, but the core of your photographic choices should always remain true to your brand's distinct message and identity. Altered State's photography is both compelling and energetic. Each image is crafted with meticulous detail, ensuring subjects are effortlessly distinguishable amidst captivating visuals that engage and pull the viewer closer. High-contrast imagery is used to draw the eye while artistic compositions guide the viewer through the image, finding more to love the longer they look. Iconography Incorporating icons into your brand involves using simple, graphic symbols to communicate key concepts and actions, enhancing the user experience. These symbols are a form of visual shorthand, quickly conveying information in an intuitive way. Effective iconography requires that each symbol is clear and immediately recognizable, reflecting your brand's core values. Well-designed icons aid in navigation and information conveyance and contribute to a cohesive brand image, reinforcing the brand's message and functionality in a subtle yet impactful way. The style you choose for brand icons should be in line with your general art direction and other brand elements like typography and logo. For example, a brand that uses a light font would want to use icons with thin lines so there is an even visual weight on the page. Similarly, brand recognition is reinforced when the icons have a visual similarity to the brand logo. The icons used by Altered State Productions are simple in design since the company frequently utilizes very visually strong elements from photos to videos to animations. This approach allows creative elements to take center stage over navigational elements. Sonic Guidelines In our multimedia age, how your brand sounds is just as critical as how it looks. This encompasses everything from the jingles in your ads to the hold music on your hotline. Sonic elements have the power to evoke emotions, create atmospheres, and establish instant recall. Depending on your brand persona, you may choose sonic elements that evoke a range of emotions. Such as fun sounds for a children's brand, electronic effects for a tech company, and comforting and reassuring melodies for an insurance company. The sounds that you choose will have one of the strongest effects on your audience's emotions when interacting with your brand. It's important to set the tone for a smooth and pleasant customer experience every time. Altered State recognizes the potential of audio branding, crafting soundscapes that resonate with their audience's sensibilities. From the customer service phone line sounds to the sound of the logo sfx, this auditory experience not only enhances brand consistency but also deepens the connection between the brand and its members. Music Music influences mood and perception, making it a crucial tool in shaping how audiences experience and remember a brand. This auditory element plays a subtle yet significant role in reinforcing brand identity and can even influence consumer behavior – upbeat tempos can energize and motivate, while softer, slower rhythms can soothe and relax. In essence, the music associated with your brand becomes an emotional cue, forging a deeper connection with your audience and enhancing their overall experience with your brand. Music choice in branding is not just entertainment; it's a strategic tool for emotional engagement and brand differentiation. The sonic signature of Altered State Productions is tech-centric, calming, and serene. Their crafted audio landscapes beckon listeners, encouraging them not just to engage with the brand but to linger and immerse themselves fully. Brand Cohesion & Fusion In branding, achieving a unified whole hinges on the seamless integration of various elements. This involves strategically pairing colors, music, logos, and other components so that each one complements and enhances the others. The color palette chosen should reflect the brand's personality and ethos, while the music or sound design should underscore the brand's message and tone. Similarly, the logo design must align with the overall aesthetic and emotional feel of the brand, ensuring a consistent visual identity. This pairing process is crucial across all brand touchpoints, including website design, marketing materials, and even product packaging. The aim is to create a cohesive brand experience, where each element works together to reinforce the brand narrative and identity. When these elements are thoughtfully paired, they contribute to a strong, coherent brand image that resonates with the audience and stands out in the marketplace. The success of a brand's identity largely depends on this careful orchestration of various components, ensuring a cohesive and impactful brand presentation. Finalizing and Disseminating Brand Guidelines Compile all directives into a detailed guide once you've finely crafted your brand identity. This brand guidelines website or document typically includes logo usage, color palettes, typography specifications, and other brand-related assets. By disseminating these brand guidelines, you ensure that every team member, from marketers to designers, stays true to the brand's core essence. It acts as a reference point, ensuring consistency across all branding efforts. These guidelines are useful when you work with other organizations that may also talk about your company. Whether it's a media outlet sharing a press release, sponsorship placements, or co-marketing opportunities, a clear brand guide ensures that everyone using your brand assets uses them correctly. Utilizing Brand Guiding Tools: Corebook.io vs Gingersauce Utilizing specialized tools can greatly simplify the process of creating and maintaining brand guidelines. Corebook.io Emphasizing a seamless experience, Corebook.io offers easy onboarding and a quick start without the need for coding expertise. The platform is designed with brilliant UX and simplicity, ensuring that branding teams find it accessible and intuitive. What sets Corebook.io apart is its commitment to providing online brand guidelines that are not only flexible but also consistently up-to-date. With features that allow you to edit, share, update, and protect your brand value, it serves as a dynamic tool for building and maintaining your brand's identity. The collaborative prototyping in Corebook° Studio enables creative teams to reduce repetitive tasks and accelerate branding projects. Sharing assets is made effortless with deep link functionality, and the platform even allows for interactive brand storytelling through multimedia content such as audio, video, and animation. Corebook.io transcends traditional brand guide creation, turning it into an engaging and collaborative process that truly resonates with the evolving needs of modern brands. Pros Cons Easy Onboarding :  No need to learn coding; simple UX ensures a quick start. Web-based Dependency:   As an online platform, it might require constant internet connectivity, which can be a limitation in some scenarios. Collaborative Features :  Corebook° Studio enables collaboration and reduces repetitive tasks, aiding in faster project completion. Potential Learning Curve :  Despite the focus on simplicity, the extensive features might still present a learning curve for some users. Interactive Storytelling:   Multimedia content like audio, video, and animation enhance the brand guides, allowing for a richer brand narrative. Gingersauce Developed by experienced design agency owners, Gingersauce is a solution aimed at creative professionals who understand the value of time. Recognizing the time-consuming nature of creating brand books and the need for customization, Gingersauce provides templates and a platform to ease the creation of professional brand books. It's not just a time-saving solution; it's a learning platform on how to brand, encapsulating years of branding know-how. Pros Cons Time-Saving Solution:  Designed to expedite the process of creating brand books, using AI features, saving valuable time. Target Audience:  Primarily geared towards designers, which may limit its applicability to other professionals involved in branding. Platform : Provides a platform to learn how to brand, enriching designers' knowledge. Dependency on Templates:   While the templates speed up the process, they might restrict unique and outside-the-box design elements. Customizable Templates :  Allows creativity and personalization within the constraints of professional templates. By integrating tools like Corebook.io and Gingersauce, brands can ensure that their identity is captured accurately and efficiently in their guidelines, allowing for a more consistent and powerful brand image. Branding Wrapped Up Establishing a strong brand identity is crucial for businesses, particularly for small and medium-sized enterprises. This strategy goes beyond visual appeal, directly impacting the psychological connection with the audience. Consistency in branding across platforms, including websites, social media, and offline channels, can lead to a revenue increase of up to 23%. This uniform branding ensures that each customer interaction is a reflection of the brand's core values and personality, creating a lasting impression. For smaller businesses, the importance of brand identity is even more pronounced. A Nielsen survey indicates that 59% of consumers tend to buy from brands they recognize, emphasizing the role of brand familiarity in purchasing decisions. A well-crafted brand identity can build trust and loyalty, essential factors for consumer engagement. In this competitive marketplace, where a strong brand identity can be the difference between success and obscurity, the pivotal question for any business, particularly small and medium-sized enterprises, is: How can you craft a brand identity so compelling and aligned with your core values that it not only captivates your audience's attention but becomes an indispensable part of their daily lives and decision-making processes? ABOUT ALTERED STATE PRODUCTIONS Altered State Productions, renowned globally for its video services, also excels in art direction and branding. With a decade of top-tier experience, they are celebrated for their innovative and efficient approach. Specializing in creating some of the best brand identities that respect budget constraints, they are the perfect choice for quality-driven, cost-effective branding solutions in Dallas.